AMD Gives Away Free Chips at Intel Developer Forum

he Intel Developer Conference kicked off today in San Francisco (alongside all the other iPhone 5S buzz), and AMD wasn’t afraid to show up to remind everyone that there’s another big name in chips.

In a bit of a guerilla marketing move, AMD handed out branded cans of Pringles chips to IDF attendees as well as simple passersby. On the cans are a URL leading people to http://global.amd.com/chips where they’ll be introduced to APUs and AMD’s Eclectic Tech event Wednesday night at the 111 Minna Gallery where people can bid on the art to benefit the Boys and Girls Club of Silicon Valley.

Along the chip cans were also flyers promoting the next AMD Developer Summit, which will take place from November 11-14 at the San Jose McEnery Convention Center – the same place as Nvidia’s GTC. In previous years, the AMD Fusion Developer Summit was held in Bellevue, WA.

Will this cheeky move do anything to rekindle the rivalry between the world’s largest (silicon) chipmakers? Sound off in the comments!

Follow Marcus Yam @MarcusYam. Follow us @tomshardware, on Facebook and on Google+.

Create a new thread in the US News comments forum about this subject
This thread is closed for comments
42 comments
    Your comment
    Top Comments
  • iam2thecrowe
    Good to see AMD finally promoting their product, which is where they are lacking even more than the performance of their cpu's. If they promoted their products more back in the Athlon XP/64 days, when they actually had a superior product, they would be much more successful today.
    19
  • griptwister
    I am hungry for a different chip. I'm hungry for a AM3+ SteamRoller 8 core CPU.
    17
  • Other Comments
  • rad666
    Pointless gorilla marketing, but amusing nonetheless.
    2
  • iam2thecrowe
    Good to see AMD finally promoting their product, which is where they are lacking even more than the performance of their cpu's. If they promoted their products more back in the Athlon XP/64 days, when they actually had a superior product, they would be much more successful today.
    19
  • jimmysmitty
    388413 said:
    Good to see AMD finally promoting their product, which is where they are lacking even more than the performance of their cpu's. If they promoted their products more back in the Athlon XP/64 days, when they actually had a superior product, they would be much more successful today.


    Back then it wasn't just marketing but also they couldn't FAB enough chips. They shut down one of their FABs here in the US and only had their Dresden Germany FAB which cut their ability to produce.

    As for this, pointless. They don't have anything to truly compete with Intel on anything except a price basis and they seem to be trying to rekindle the GHz race when they proved with the Athlon 64 that GHz is not always better. Yet I have seen some people tout AMDs 4GHz+ status when that 4GHz+ doesn't mean jack in the consumer world if the single core performance isn't there and most consumer apps don't use more than 2 cores let alone 4.
    -14