AMD is flying the flag for Europe on its website this week.
Most of last week's news discussing Intel or AMD, mentioned, at least in passing, Intel’s record breaking fine from the EU and it seems AMD is determined to keep on people's radars the fact that Intel got burned.
While most seem to think the flag and the corresponding message that reads, “European Commission finds Intel guilty of breaking antitrust laws, harming consumers,” is AMD’s attempt to rub salt in the wound and do a little gloating, we’re inclined to think differently.
For years, the company complained that Intel was attempting to drive it out of the market and last week, those claims were recognized and confirmed by the European Commission. AMD posting the news on its site is what we’d expect from any company. We spoke to AMD's social media strategist, Chris James (via twitter because that's where a social media strategist hangs out these days) and he said he hopes that the flag isn't widely being perceived in a negative light.
"I hope it's not widely being perceived that way," James tweeted. "But it's an important decision after a 9 year fight. EU consumers rejoice!"
That said, there’s probably tons of you who think differently and we want to know if you think the picture above is childish, or if you think it’s a natural state of progression for a ruling like this: one team gets a smack on the wrist and the opposition does its best to spread the word.
The EU is representing the millions of European customers who were affected by Intel's actions. This is not really about Intel vs AMD, although that is a small part of it. The EU issued this fine because they felt Intel's actions harmed consumers.
The European Commission does not exist to fight on the behalf of AMD. If AMD feels Intel's actions were anticompetitive (which it clearly does) it needs to address that issue with its own lawsuit.
The money from Intel goes to the EU's central budget, which reduces the contributions that Member States pay to the EU. In other words, that money goes to the countries who were affected by Intel's actions.
This is like class action suits in the US, where the lawyers run off with the money.
This is like class action suits in the US, where the lawyers run off with the money.
I thought it was hilarious and sad at the same time.
They should spend more time and money advertising and less hoping for verdicts from governments.
The EU is representing the millions of European customers who were affected by Intel's actions. This is not really about Intel vs AMD, although that is a small part of it. The EU issued this fine because they felt Intel's actions harmed consumers.
The European Commission does not exist to fight on the behalf of AMD. If AMD feels Intel's actions were anticompetitive (which it clearly does) it needs to address that issue with its own lawsuit.
The money from Intel goes to the EU's central budget, which reduces the contributions that Member States pay to the EU. In other words, that money goes to the countries who were affected by Intel's actions.
So if you cheat during sport is ok, but if you get cought from the judges and others aknowledge then they are not sportsmens ?!?
Wow, a lot of reason in this bullshit I smell.
Intel is wrong and was not playing by the rules. They must pay, and instead of defending them you must be happy because all this is in our favor the consumers.
Big companies remain above petty pot-shotting. AMD should have been big, and said something like "it's unfortunate Intel had to pay this type of fine, but we felt it was necessary for our future to have a level competitive landscape". Or, "Intel is a fine competitor, and has added much value and innovation to the computer world. We feel like this should be the basis for their sales, and is something we feel we can match them in. We are happy these issues are behind us so the market can make decisions on the merits of our products alone." This is just pathetic, and makes me much less likely to buy AMD processors. It's so small time. Do you think Intel would have done the same? They never gloated when they crushed AMD with their superior products, and that is how big companies act. IBM was the same way, they never insulted anyone, or took petty pride in their undoings, at least publicly.
It's low class, from a company that has become low class. It is just not how businesses should act. Everyone knows this. Why didn't AMD???
It's particularly pathetic because they have such inferior products to Intel. It's coming from a position of weakness, not strength, and they just come off as a squeaking mouse.
Business is war but it's as much about PR as is it anything else. This is the equivilent to AMD teabagging Intel after a particularly bad beat down. As another poster said it's funny and sad all at the same time.
Maybe a better word would be "lack of class." It doesn't matter if you're right, you don't rub your opponents nose in it. Bad karma man, and it'll bite them in the rear one day.
Jim Zemlin: Strange Bedfellows: The Linux Foundation and Microsoft
from Linux Foundation Weblogs
ps. The same trend is observed in EU. Looks like we are going to see much more government, judges and politicians involved in tech world.
I am not a fanboy in anyway, never have been, and probably never will run AMD, Intel is just faster, even if a little more expensive.