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AMD: Kaveri is Still a Go

By - Source: ExtremeTech | B 52 comments

AMD is at the beginning of a massive reorganization phase that will only leave about half of its entire business to traditional processors.

The company recently denied rumors that it has shelved plans for its next big APU, Kaveri.

In addition to speculation that the company is up for sale, AMD is also being hit by product cancellation rumors. The most recent rumor targeted its mainstream desktop APU line, which claimed that the current Piledriver will be AMD's last major core. The Steamroller core, which has been rumored to come with some innovative features such as native acceleration for web apps running in browser windows, would be canceled due to the effects of the layoffs at the company, resulting in AMD nixing the Kaveri APU, as well as the Excavator chip.

AMD denied this report and stated that the core as well as Kaveri are still in development. So far, this claim makes sense to us, since AMD is still a CPU company and its competitiveness will rely on product innovation in one way or the other. In a recent conference call, CEO Rory Read conceded that the company will scale back its traditional CPU business and put greater focus on micro servers, "semi-custom" APUs for the gaming, industrial and communications market, as well as APUs for tablets.

That said, microprocessor innovation is still the life blood of the company and it would be tough for the company to try to live off Piledriver until it has gained substantial traction in the tablet market.

 

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Top Comments
  • 32 Hide
    wanderer11 , November 29, 2012 12:40 PM
    If the Intel rumor is true then all AMD has to do is sit back and wait.
  • 20 Hide
    -Jackson , November 29, 2012 1:08 PM
    Quote:
    @wanderer11, what intel rumor?

    Long-story short, you won't be able to change your CPU without changing the motherboard; Motherboard comes with CPU the embedded, much like the Atom.
  • 18 Hide
    Fokissed , November 29, 2012 1:01 PM
    Reaper_17@wanderer11, what intel rumor?

    Likely this one: Link
Other Comments
    Display all 52 comments.
  • 32 Hide
    wanderer11 , November 29, 2012 12:40 PM
    If the Intel rumor is true then all AMD has to do is sit back and wait.
  • 1 Hide
    Anonymous , November 29, 2012 12:54 PM
    @wanderer11, what intel rumor?
  • 5 Hide
    retirepresident , November 29, 2012 12:55 PM
    Everyone is economic in trouble.
  • 13 Hide
    mikenygmail , November 29, 2012 12:59 PM
    Awesome, another innovative APU from AMD!
  • 18 Hide
    Fokissed , November 29, 2012 1:01 PM
    Reaper_17@wanderer11, what intel rumor?

    Likely this one: Link
  • 6 Hide
    peterp01 , November 29, 2012 1:04 PM
    @reaper_17, http://semiaccurate.com/2012/11/26/intel-kills-off-the-desktop-pcs-go-with-it/

  • 20 Hide
    -Jackson , November 29, 2012 1:08 PM
    Quote:
    @wanderer11, what intel rumor?

    Long-story short, you won't be able to change your CPU without changing the motherboard; Motherboard comes with CPU the embedded, much like the Atom.
  • 11 Hide
    xpeh , November 29, 2012 1:09 PM
    Reaper_17@wanderer11, what intel rumor?


    I believe it was something about Intel making only embedded CPU's.

    Edit- Haha. I post a reply to Reaper_17's comment and there are 5 other comment that appear that answer reaper's question.
  • -8 Hide
    de5_Roy , November 29, 2012 1:09 PM
    i'll believe amd when i see the kaveri apus in retail, selling.
    not falling for 'official satements' again. :ange:  :whistle:  :sol: 
  • 15 Hide
    JonnyDough , November 29, 2012 1:17 PM
    To answer your question, there are rumors that Intel will stop making CPUs for desktops. That means a market space could possibly open up. However, I think you'll find that motherboards are getting cheaper to manufacture. This is a result of a few things:

    Companies buying each other up, which results in cost cutting in a few ways.

    Integration of components onto a single chip. i.e. the CPU/GPU/memory controller/chipset being all in one package. This is why AMD bought ATI. It's a race that Intel thinks they are winning, but there's more to building an APU than just fast CPU. AMD has proven that, but they are behind in process technology.

    Intel plans to solder future CPU/GPU (GPGPU/APU) directly to the motherboard. This means no upgrades for enthusiasts without purchasing an entirely new motherboard. However, this soldering also makes the entire package cheaper as there is no inclusion of pins, etc. This can be good and bad, and in a way it is inevitable as thinks shrink.

    However, is this the right time? The other companies involved will surely be losing out (i.e. those who make CPU coolers, etc) and the industry/consumers as a whole could reject this idea. The question then becomes can AMD offer APUs that are not soldered to the motherboard that can compete with Intel's soldered chips.
  • 16 Hide
    blazorthon , November 29, 2012 1:45 PM
    ThunderfoxYou mean ATI's gpu's? the ones that are keeping AMD in business?If we had to give up ATI, I wish we could have gotten a more competitive AMD out of it. Instead, they have gone back to hanging on by their fingernails.


    They are called AMD GPUs and graphics cards nowadays. Ati isn't used anymore except for the Radeon 5000 series and older. 6000 and 7000 are AMD, not Ati. Besides, they're beating Nvidia in performance and performance per dollar overall right noe, especially in future-resistance, so I don't see why you have such a seemingly condescending tone about them.
  • -2 Hide
    maxinexus , November 29, 2012 1:58 PM
    That rumor is a mere speculation desctop will be here for longer than you may think.
    Also ATI is long long gone and the graphics does not keep AMD afloat (18 millions income in Q3 is nothing in comparison to net 131 million loss).
  • 9 Hide
    blazorthon , November 29, 2012 2:00 PM
    maxinexusThat rumor is a mere speculation desctop will be here for longer than you may think. Also ATI is long long gone and the graphics does not keep AMD afloat (18 millions income in Q3 is nothing in comparison to net 131 million loss).


    As I recall, it was 18M in profit, not income. That's not a net loss at the time, granted I think they may be headed for a net loss next time around, although the supposedly promising Black Friday sales might have helped deter that.
  • 12 Hide
    atminside , November 29, 2012 2:10 PM
    Sigh......when will AMD ever make their next killer Athlon.
  • 9 Hide
    TeraMedia , November 29, 2012 2:31 PM
    Quote:
    the company will scale back its traditional CPU business and put greater focus on micro servers, "semi-custom" APUs for the gaming, industrial and communications market, as well as APUs for tablets.



    Micro-servers: Is that a drobo or something? Or a blade? How does AMD excel in this market?

    Gaming devices: XBOX 720 GPU - check. PS4 GPU - check (I think?). Wii U - who cares? AMD owns parts of this, for now.

    Industrial (embedded) solutions: if this is for imaging technologies such as MRI, then with GCN that makes a lot of sense. But this is not a huge market and cannot support a company as large as AMD without shared use of work products. They can only be successful with this if they develop the technology first for something else, and then re-apply it here.

    Communications: smartphones? They're behind, and falling further behind. They need to find a manuf that can provide competitive power consumption levels.

    Tablet APUs: Also falling behind, except for Windows 8 (non-RT) tablet applications. They need to find a manuf that can provide competitive power consumption levels.
  • 0 Hide
    bunz_of_steel , November 29, 2012 2:53 PM
    If AMD wants a boost first hire a CEO or Exec's worth their pay! They shouldn't be getting huge paychecks when company is not making money. Firing the working staff cuz CEO & Exec's can't make company profitable is just plain dumb. That's like credit card companies raising the bill on folks who can't afford the current bill... how's that gonna end?! Get rid of the golden parachute too! Stop putting monies in the pockets of the executive staff and put it in R&D, stop pulling punches and crunch out an APU with some SERIOUS muscle. The AMD APU A10-5800K only has 384 cores on dies with HD 7660D which is respectable enough. The HD 7750 has 512 Stream Processors why not mulch them together why water it down? Understanding that they don't want to undersell their own GPU's vs APU's but I'm thinking surely they can come up with some seriously stronger than the fail Dozer. That was just a something hashed together imho. PileDozer was so so improvement and prob wasted $$$ there for something folks barely noticed. AMD wanna make money - fire the entire executive staff and get some folks who are hungry and willing to do what it takes to put food on the table. Playing it safe is only going to get them to the end of the round, they need a contender that can put bacon on the table... sorry for the rant
  • 1 Hide
    Anonymous , November 29, 2012 2:58 PM
    Man if FailDozer becomes their Swan Song, that would really suck big time for their wikipedia article.

    I'm actually notebook shopping and I'm leaning towards their APU rather than Intel stuff. The notebook doesn't need to have raw compute speed so I'll give up some CPU horsepower to have some of that AMD integ graphics instead of the Intel HD4000 weak sauce.
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