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AMD CMO Nigel Dessau Leaving Company

By - Source: Nigel Dessau | B 22 comments

AMD's chief marketing officer, Nigel Dessau, is the latest to be moving on from the executive ranks of the company.

There have been rumors last week that Dessau could be leaving the company and today we got the confirmation via a blog post published by Dessau on AMD's website. The post, which offers some predictions for AMD in 2012 reads:

"I too find myself at an inflection point. While I am truly excited by the prospects for AMD, there are projects in my life outside of AMD that offer me compelling opportunities. As some of you know, one of those projects is the website The 3 Minute Mentor; I have been planning a book based on the website for some time. […] "I will remain at AMD to assist with marketing organization transitions and the 2012 planning cycle. After that, I will put on my shades and head off into the Texas sun."

A unnamed source with AMD told us that some additional changes may soon be coming. A good chunk of the marketing team was served pink slips earlier this year, shortly after Read's arrival, when 10 percent of AMD's workforce was waved goodbye. Among the laid off was corporate fellow and corporate vice president Patrick Moorhead, who has moved on and has become a member of the blogging world and founded business consulting firm Moor Insights & Strategy.

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  • 6 Hide
    Anonymous , December 22, 2011 12:35 AM
    everyone is getting MAD
  • 3 Hide
    chumly , December 22, 2011 12:49 AM
    Quick! Jump off the boat before it sinks!
  • 3 Hide
    phatbuddha79 , December 22, 2011 12:52 AM
    sinking ship...maybe they should've named the chip Titanic instead of Bulldozer, would've been more fitting.
  • Display all 22 comments.
  • 2 Hide
    sonofliberty08 , December 22, 2011 12:54 AM
    errorcode99i bet it's because of bulldozer

    yes, someone has to respond for the poor marketing plan
  • 4 Hide
    CaedenV , December 22, 2011 1:46 AM
    sonofliberty08yes, someone has to respond for the poor marketing plan

    otacon72Marketing?...how about poor performance. It's about Bulldozer being a total flop.


    Indeed, marketing can only do so much. I could just imagine the looks on their faces when they realized that for daily use it was slower than the 2 year old processors it replaced, with a higher wattage, and required a partially new platform... I would have handed in my resignation right there and then.

    Anyone get the feeling like the design nerds have too much power there? I get this odd feeling that those in charge are letting a team of engineers go nuts with crazy ideas and need to reign them in a little. Granted, you dont want to scare off the talent that pays the bills... but with talent like that they could perhaps let a few of them go to motivate others into designing chips that work well for normal use, and not just high end crazy super threaded instances.
  • 3 Hide
    rds1220 , December 22, 2011 3:23 AM
    Another one bites the dust
    Another one bites the dust
    And another one gone, and another one gone
    Another one bites the dust
    Hey, I'm gonna get you too
    Another one bites the dust
  • 6 Hide
    spentshells , December 22, 2011 3:53 AM
    I would say marketing is at fault for BD
    It is capable of Really taking over the server market
    maybe they should have just said that instead of all the other bullshit
  • 5 Hide
    Anonymous , December 22, 2011 4:13 AM
    it`s kinda obvius(spelling?) why he was let go, i mean instead of ramping upp the hype and expectations they should have been much more loow key and honest about it, they made in my eyes things even worse, so why keep a marketing division that only shoots the company in the foot? it`s not school were you can take the failured test again,
  • -2 Hide
    NuclearShadow , December 22, 2011 4:43 AM
    Quote:
    I will put on my shades and head off into the Texas sun.


    Don't worry you will see all of your old friends at AMD in the unemployment line.

    Perhaps that was a poor taste in a joke. But you know things aren't good when executives start bailing off of the ship.
  • 4 Hide
    alidan , December 22, 2011 5:30 AM
    CaedenVIndeed, marketing can only do so much. I could just imagine the looks on their faces when they realized that for daily use it was slower than the 2 year old processors it replaced, with a higher wattage, and required a partially new platform... I would have handed in my resignation right there and then.Anyone get the feeling like the design nerds have too much power there? I get this odd feeling that those in charge are letting a team of engineers go nuts with crazy ideas and need to reign them in a little. Granted, you dont want to scare off the talent that pays the bills... but with talent like that they could perhaps let a few of them go to motivate others into designing chips that work well for normal use, and not just high end crazy super threaded instances.


    again, it only really sufferes in the single core department, and most programs moved past that, and whats never said is that even at half speed in single core, thats more than enough for most applicants to the point you wont notice it.

    also the first amd chip with threading, and its a different method than intels hyper threading, in concept, it is better, but practice... not yet, it has beaten the i7 in some benchmarks. with windows 8 we will see its true performance, and with a revision 2, probably see a jump in single core performance, unless they abandoned single core completely.

    in all honesty, if i was part of amd in a decision making position, i would stand behind bulldozer and to hell with the single core. and work with major software makers to implement amd optimized solutions, i mean that's all that the bulldozer really lacks. i would also blast anyone who refuses help, and refuses to go multicore, i mean seriously, its been what, 5 years sense intel all but abandoned single core on mainstream, and there are still applications that aren't multicore, much less multi threaded.

    looking at benchmarks, the bulldozer can surpass the i7, but poor implementation... that bit them in the ass this time around, this isn't cores where they have an effect almost imedatly, these are threads, and even intel has problems with them for a long time.

    NuclearShadowDon't worry you will see all of your old friends at AMD in the unemployment line.Perhaps that was a poor taste in a joke. But you know things aren't good when executives start bailing off of the ship.


    have you seen amds marketing? god i would jump ship before i was fired if i was him too...
  • 1 Hide
    billybobser , December 22, 2011 8:59 AM
    I would say that Bulldozer was marketed as best as it could have been, excitement was generated and people were on the tip of their seats (note AM3+ sales were semi decent without a single benchmark being out)

    Where AMD fell down was production. Too little, too late, and the price is currently OTT (poor yields from crap production)

    Personally, I hated AMD marketing, because it was full of total bullshit.
  • 1 Hide
    Anonymous , December 22, 2011 9:25 AM
    time to look for a new chief medical officer
  • 1 Hide
    cookoy , December 22, 2011 9:49 AM
    Build a superior product and retailers would come knocking at your door. Build an inferior product and you would have to go knock on the retailers' doors at lot of times. But some could sell even the most crappy product like Windows 1.0
  • 1 Hide
    alidan , December 22, 2011 11:40 AM
    __-_-_-__Look at apple. 99% marketing 1% outsourcing production and development of products. yet they sell millions of crapiness.


    keep in mind, they only can make the phones and tablets, they failed for years at computers.
  • 1 Hide
    Device Unknown , December 22, 2011 12:47 PM
    My thoughts are this; Management is bailing because of AMD's new stance on being non-competitive. AMD's leadership seems happy with mediocrity. The ones bailing are the ones that want adventure and challenge.
  • 0 Hide
    captaincharisma , December 22, 2011 4:36 PM
    time to jump off the sinking ship
  • -1 Hide
    iam2thecrowe , December 22, 2011 6:45 PM
    phatbuddha79sinking ship...maybe they should've named the chip Titanic instead of Bulldozer, would've been more fitting.

    that is the funniest comment i have read all year. Toms should hold a funniest comment of the year competition. Hopefully the prize isnt a Titani......uh, i mean bulldozer CPU.
    But really, any company that loses employees left right and centre like this ends up in a worse way. Even if someone who has been at a company a long time isn't doing the greatest job, they at least know the ins and outs of their job and the company. Stick 5 new people in a company and all you have is 5 new people who don't know what they are doing, regardless of their qualifications. Bulldozer was a mistake, but for the last few years they have been losing experienced staff, which is possibly worse.
  • 0 Hide
    captaincharisma , December 22, 2011 9:26 PM
    Quote:
    Marketing?...how about poor performance. It's about Bulldozer being a total flop.


    oh its a total flop now but wait until another year or 2 for windows 8 to come out then the amd fanbois will show us :sarcastic:  LOL
  • -1 Hide
    Shin-san , December 22, 2011 10:10 PM
    This is good, actually. AMD is having problems and a corporate shake-up is an opportunity to fix thing. Too bad it may take 6 years
  • 0 Hide
    eddieroolz , December 23, 2011 11:31 AM
    So in other words, he sees no hope for AMD. That's not good nes.
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