AMD Ultrathin Notebooks Could be Priced Down to $549

A reports suggests that there will be very little crossover in pricing with Ultrabooks and AMD will be going after the mainstream and lower-end of the segment.

According to Digitimes, AMD-based ultrathins will be selling in the MSRP $599 to $899 range, with street prices reaching down to $549. AMD is targeting its upcoming Hondo APU for these notebooks and the majority of systems is aimed to stay well below the $799 to $1,499 price range that is occupied by Intel Ultrabooks.

The article, which quotes John Taylor, director of Global Product Marketing at AMD, has a noteworthy point discussing Windows on ARM systems. While it is reasonable to assume that ARM will capture some market share and especially appeal to those who do not want to spend a lot of money on a computer system, AMD hardware could be squeezed between higher-end and higher-margin Intel products and budget ARM computers. Conceivably, AMD could be more vulnerable to the ARM threat than Intel given its focus on cost-conscious buyers.

However, Taylor said that the entry of ARM provides AMD with an upshot opportunity as "AMD's innovations in R&D of low-voltage processors will provide the company even more chances than ARM."

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  • If it's better for gaming than an ivy bridge ulv + dedicated gpu at a substantially lower price AND in a nice premium chassis like current ultrabooks then consider me converted to AMD for my mobile gaming needs xD
    24
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  • If it's better for gaming than an ivy bridge ulv + dedicated gpu at a substantially lower price AND in a nice premium chassis like current ultrabooks then consider me converted to AMD for my mobile gaming needs xD
    24
  • Samsung Series 5 AMD Ultrathin: A6-4455M with 500GB HDD: $599
    Samsung Series 5 Intel Ultrabook: i5-3317U with 500GB HDD and SSD cache: $699

    AMD is lying when they say the price difference is significant, unless they sacrifice on build quality to do it. The SSD cache on the top is responsible for $50 difference and the CPU another $50. When you go with Sandy Bridge i3 like the 2367M it costs $50 less. Likely Ivy Bridge i3 coming later will do the same.
    -12
  • wasabiman321If it's better for gaming than an ivy bridge ulv + dedicated gpu at a substantially lower price AND in a nice premium chassis like current ultrabooks then consider me converted to AMD for my mobile gaming needs xD


    This. I would actually consider getting a 17W Trinity and high-res display (over 1080p) for around 700$.

    I would be happy if AMD offered a 17W part that mostly cuts the igp performance to get to that TDP, since I don't want to game on my notebook, and I believe igp performance would still be very good even for >1080p res
    4