AMD Ultrathin Notebooks Could be Priced Down to $549
AMD is building up its Ultrabook rival in the form of ultrathin notebooks.
A reports suggests that there will be very little crossover in pricing with Ultrabooks and AMD will be going after the mainstream and lower-end of the segment.
According to Digitimes, AMD-based ultrathins will be selling in the MSRP $599 to $899 range, with street prices reaching down to $549. AMD is targeting its upcoming Hondo APU for these notebooks and the majority of systems is aimed to stay well below the $799 to $1,499 price range that is occupied by Intel Ultrabooks.
The article, which quotes John Taylor, director of Global Product Marketing at AMD, has a noteworthy point discussing Windows on ARM systems. While it is reasonable to assume that ARM will capture some market share and especially appeal to those who do not want to spend a lot of money on a computer system, AMD hardware could be squeezed between higher-end and higher-margin Intel products and budget ARM computers. Conceivably, AMD could be more vulnerable to the ARM threat than Intel given its focus on cost-conscious buyers.
However, Taylor said that the entry of ARM provides AMD with an upshot opportunity as "AMD's innovations in R&D of low-voltage processors will provide the company even more chances than ARM."

Samsung Series 5 Intel Ultrabook: i5-3317U with 500GB HDD and SSD cache: $699
AMD is lying when they say the price difference is significant, unless they sacrifice on build quality to do it. The SSD cache on the top is responsible for $50 difference and the CPU another $50. When you go with Sandy Bridge i3 like the 2367M it costs $50 less. Likely Ivy Bridge i3 coming later will do the same.
This. I would actually consider getting a 17W Trinity and high-res display (over 1080p) for around 700$.
I would be happy if AMD offered a 17W part that mostly cuts the igp performance to get to that TDP, since I don't want to game on my notebook, and I believe igp performance would still be very good even for >1080p res
Pricing is considerably different around the world.
For the above systems you mentioned, here they run for $999 and $1199 respectively.
We have some of the highest priced computer components in the world.. Like the GTX690 for $1600...
Proof:
http://www.pccasegear.com/index.php?main_page=index&cPath=193_1385
http://arc.com.au/pub.php?gid=23519&p=group&s_sort_stock=price_regular_inc%2Cdesc
Similar laptop to your above, BUT last generation AMD system:
http://www.jbhifi.com.au/computers/asus/15-inch-notebook-sku-86130/
I hate pricing here. -.-
I need to move to Australia and set up a Computer wholesale business. I would make a killing.
The main thing that would put AMD infront though is, if a) The Processing speed is high enough on the APU to not see a big difference between Intels machines (So anything with above 1 second lag during general tasks) If AMD's CPU lags in general tasks, then they will fail
and B) The better Graphics, Thermals and Price trifecta, Since Intel's move to Tim, i would not buy Ivy bridge. They are trying to find way to cut costs. Also if AMD's Graphics are indeed good enough for everything (unlike intel) Then indeed, 99% of users would be better off with an APU
I'd rather prefer to get a standard laptop to save cost and get better performance. However, if the ultrathin rivals standard laptops on most categories, then I'll buy it, and turn it into a stationary computer (when I'm not on the move) with extra cooling, and OC it (because I can).
Well, go to new egg and price comparable cpu's, motherboards, and memory for an AMD vs. Intel build. You will already see more of a price difference than just the cpu. Now add a graphics subsystem for the Intel system (the AMD system doesn't need one because it's integrated in the cpu). Now are you starting to see the light?
By the way, I know the article is about laptops not desktop systems, but the lesson is easier understood when looking a building a desktop, and then extrapolating to laptops.
If you play pong and tetris! You gamers are lamers!
The ultrabook vs AMD ultrathin is a false dichotomy, and apples to oranges. AMD could offer high end thins(without the trademark ultrabook label) and Intel could offer low end thins.