Apple has surpassed Microsoft, IBM, Walmart and GE in brand value within the past year, according to Brand Finance.
The London-based consulting firm estimates the monetary value of Apple's brand at $39.3 billion, up from $29.5 billion earlier this year and $19.8 billion last year.
Apple is just behind Google, which is now listed with abrand value of $48.3 billion, up from $44.3 billion earlier this year. Microsoft lost almost $4 billion to $39.0 billion, IBM dropped slightly to $36.0 billion, Walmart dropped to $35.0 billion and GE to $29.1 billion. Other tech companies among the Top 30 brands are AT&T in 7th place with $28.3 billion, HP (#11) with $25.0 billion, Intel (#14) with $23.5 billion), Amazon (#15) with $20.9 billion and Comcast (#30) with $11.8 billion.
Overall the value of the Top 100 brands have fallen by about 2.4 percent, Brand Finance said. However, brand valuations carry a great deal of perception value as well. For example, BrandZ estimated Apple's brand value at $153.3 billion earlier this year.