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Apple Continues Lead in PC Customer Satisfaction Index

by - source: ACSI

The American Customer Satisfaction Index (ACSI) today released updated scores for PC manufacturers. Apple is once again leading the pack.

According to the ACSI, Apple scored 87 points, ahead of HP with a result of 78, Dell with 77, Acer also with 77 and Compaq with 75. All other manufacturers averaged 77. Apple holds the highest score on record for the eighth consecutive year.

“In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2300%,” remarks Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. “Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge.”

Only one other PC vendor was able to hit a score in the eighties besides Apple - HP in 1995. Thanks to Apple, the average satisfactions core for the PC market has been increasing. The industry hit a low of 69 in 2001 and has been improving in every but one year since then.

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cats_paw 09/22/2011 2:10 PM
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-12+

For some reason, i think that Index sucks. HP= dead in 1 year 30% of the shipped units.

Asus and toshiba rocks and they are not mentioned.

g00fysmiley 09/22/2011 2:19 PM
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-20+

in other news zelous followers of anything are generally satisfied with it

andy5174 09/22/2011 2:23 PM
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-3+

What? human vs i-sheep?!

Miharu 09/22/2011 2:28 PM
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-11+

I sell 1,000 pcs.
I get 100% satisfaction.

It's fair against someone who sell 300,000 units an just have 90% satisfaction?

I think you can't compare apples with oranges.
And don't forget also, apples come rotten faster than oranges.

billybobser 09/22/2011 2:31 PM
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-3+

maybe they can post results of self builders and their satisfaction with their machine.

Dell , Hp etc sell junk. Branded fancy CPU surrounded by dire components, cheap slow ram, cheap slow hard disks, 'Gamer' graphics meaning an ATI 6470.

It's no wonder people are not satisfied.

With regard to apple, they are probably delighted that the sandbox world they exist in, work's like it should.

cloakster 09/22/2011 2:45 PM
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-2+

The only way it can be fair is if you compare HP's $1100+ notebooks to Apple's. Even then the type of people are still different.

TunaSoda 09/22/2011 2:49 PM
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-20+

How satisfied are the FoxConn employees?

silentbobdc 09/22/2011 2:50 PM
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There's also the reports of having to sign an NDA to get a faulty product replaced (we all remember the exploding iPhone reports a while back). I wonder how much worse their reputation would be if it wasn't so vigorously protected by a rabid legal team.

xbeater 09/22/2011 2:53 PM
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-0+

Miharu :
And don't forget also, apples come rotten faster than oranges.


I see what you did there

garyshome 09/22/2011 2:53 PM
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jakall 09/22/2011 2:55 PM
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-12+

billybobser :
Dell , Hp etc sell junk. Branded fancy CPU surrounded by dire components, cheap slow ram, cheap slow hard disks, 'Gamer' graphics meaning an ATI 6470.It's no wonder people are not satisfied.With regard to apple, they are probably delighted that the sandbox world they exist in, work's like it should.


They don`t sell junk, they are filling a gap in the market. Not everyone wants a shiny machine to show it at the local restaurant. Don`t like it, don`t buy it.
Junk is something with inferior components and double the price, just because it has a fruity logo on the back. (Just picture the Dell XPS 15Z vs MacBook pro 15)
Apple sells junk, period.

rantoc 09/22/2011 3:10 PM
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-9+

Ofcorse, who wants to admit they bought an expencive computer that does less and have less software. Denial at its best!

tomshwuser 09/22/2011 3:12 PM
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-13+

whats the customer satisfaction score on custom built pcs?

guru_urug 09/22/2011 3:19 PM
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No one whos paid a lot of money for a apple product would agree about not being satisfied...that wud be like too embarassing..

deweycd 09/22/2011 3:24 PM
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-4+

It really is hard to compare apple to the others. Apple sells a very defined platform that has the hardware and software limited to set components. Once you start to add options on what hardware and software you can us you increase the likely hood for incompatibilitiy. Apple stoped this by limiting what is available. Therefore, if you are happy with the limitations apple sets, you will be quite satisfied. However, if you want flexibility, you go with something else and risk having to deal with incompatibility and other issue that you, not the vendor, likely created. Thus you are less satisfied.

noonin 09/22/2011 3:27 PM
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-5+

Two things at work here:
1. While Apple does a good job with CS, their customer base is small compared to the total of all the other PC companies their measured against, AND Apple customers are known for being fiercely loyal. Translates into a high concentration of positive reviews.

2. Apple is the only Mac vendor. They have the luxury of having most, if not all, parts made to their own specs. Some parts may be made better (since a Mac is so ******* expensive), and they know everything will work well together because of their closed "system". A lot of computer problems are caused by operating system/software/driver problems. Apple controls the integration, translating into fewer problems.

On the other hand, PCs have multiple vendors, with some doing a good job, some not, which tends to taint the whole PC platform perception. More importantly, if a particular vendor, say Dell, decides they want to really do something about reliability, they can only control customer service/tech support people. While they can tell actual manufactures of the internal parts the specs they want, because they're only assemblers of mass-produced parts, they can't totally control reliability or how they work together. And while they can suggest things to MS, the OS experience is pretty much out of their control too.

ojas 09/22/2011 3:53 PM
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Duh, Apple hardly has any market share, it's obvious their customer's satisfaction would be higher.

thrasher32 09/22/2011 4:01 PM
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-5+

Baaaaa. BAAAAAAA!!!

(The sound of happy sheep bleating)

thrasher32 09/22/2011 4:02 PM
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-2+

tomshwuser :
whats the customer satisfaction score on custom built pcs?



I'm betting 100%! :~P

silverblue 09/22/2011 4:07 PM
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"Only one other PC vendor was able to hit a score in the eighties besides Apple - HP in 1995."

Really? The eighties, you say?

Au_equus 09/22/2011 4:08 PM
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-6+

this is proof that ignorance is bliss

bystander 09/22/2011 4:26 PM
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--2+

In the sales industry, such as car sales and in home sales, it's a known truth that your best referrals comes from those that spend the most money. If someone buys a car and gets a terrible deal on that car, they are likely going to be your best client for referrals. I've thought it's because they are trying to convince themselves that they paid extra for a reason.

molo9000 09/22/2011 4:28 PM
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--1+

billybobser :
maybe they can post results of self builders and their satisfaction with their machine.



My guess is that no self builder is ever quite satisfied with his machine. I certainly never am.

jakall :
They don`t sell junk, they are filling a gap in the market. Not everyone wants a shiny machine to show it at the local restaurant. Don`t like it, don`t buy it.Junk is something with inferior components and double the price, just because it has a fruity logo on the back. (Just picture the Dell XPS 15Z vs MacBook pro 15)Apple sells junk, period.



There is more to a laptop than performance figures.

MacBooks are expensive but they are simply the sexiest laptops out there.
From large things like the CNC milled aluminium chassis to the small things like the magnetic power connector or the white power/standby LED that's virtually invisible when it's off... the attention to detail is just awesome.

My 15months old MacBook Pro looks and feels like it just came out of the factory. My old Dell Inspiron was completely shot after 15months. Paint was worn off from where your hands are while typing, the keyboard felt used, the display hinge was loose, the battery capacity was halved and in the end the graphics card fried. (common problem on that particular model)

Apple sells good laptops for high prices.
Dell sells junk for a fair price.

mayne92 09/22/2011 4:47 PM
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-0+

billybobser :
maybe they can post results of self builders and their satisfaction with their machine.Dell , Hp etc sell junk. Branded fancy CPU surrounded by dire components, cheap slow ram, cheap slow hard disks, 'Gamer' graphics meaning an ATI 6470.It's no wonder people are not satisfied.With regard to apple, they are probably delighted that the sandbox world they exist in, work's like it should.


...and just read about people being absolutely upset over "issues" that are because of stupid-user issues that they blame the companies for...

jerrspud 09/22/2011 4:48 PM
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-0+

guru_urug wrote :

No one whos paid a lot of money for a apple product would agree about not being satisfied...that wud be like too embarassing..



I was thinking the same thing. I talk with and see posts about people with Apple stuff and after all that money they throw down, they seem to "LOVE" their new thingy. It's like they need to be reassured they made a good purchase

daikatana_ 09/22/2011 5:00 PM
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-0+

molo9000 :
There is more to a laptop than performance figures.MacBooks are expensive but they are simply the sexiest laptops out there.From large things like the CNC milled aluminium chassis to the small things like the magnetic power connector or the white power/standby LED that's virtually invisible when it's off... the attention to detail is just awesome.My 15months old MacBook Pro looks and feels like it just came out of the factory. My old Dell Inspiron was completely shot after 15months. Paint was worn off from where your hands are while typing, the keyboard felt used, the display hinge was loose, the battery capacity was halved and in the end the graphics card fried. (common problem on that particular model)Apple sells good laptops for high prices.Dell sells junk for a fair price.




Well, what you see as the sexiest, it may seem to others like rubbish. It's just your opinion. In my opinion, Dell laptops are much better looking, like for example Alienware. Also, Alienware comes with much better hardware, and better build quality for the same price.

leandrodafontoura 09/22/2011 5:48 PM
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-1+

People are so envy

halcyon 09/22/2011 5:54 PM
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daikatana_ :
...and better build quality for the same price.



Uh, no. The Alienware machines are indeed nice, but you don't get better build quality than a MacBook Pro for the same price with Alienware. Maybe faster components, yes. Better build quality, no.

The Greater Good 09/22/2011 5:57 PM
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-5+

Like anyone would admit they weren't happy after over-paying for some iWare.

Anomalyx 09/22/2011 6:02 PM
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-9+

100% of Apple users simply don't know any better, hence why they're more satisfied.

Anonymous 09/22/2011 6:06 PM
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-2+

@molo9000

come on now, who the hell are you kidding, it's like your comparing a Toyota to a Kia, they not even in the same league, at least put some effort in and drag a decent setup into the equation, for a MacBook Pro i say something like a Sony VAIO Z series (strangely enough price comes in close to your MacBook too, strange that huh)

and for the record the thing is a pressure cast aluminum body with a small amount of NC, there is no way in hell your going NC every damn body chassis from a single billet, it's wasteful and time consuming especially seeing the curves on that thing will require a 7 axis machine

and just out of interest, did you treat your dirt cheap Dell with the same level of care as your more expensive MacBook Pro?


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