Apple Continues Lead in PC Customer Satisfaction Index
The American Customer Satisfaction Index (ACSI) today released updated scores for PC manufacturers. Apple is once again leading the pack.
According to the ACSI, Apple scored 87 points, ahead of HP with a result of 78, Dell with 77, Acer also with 77 and Compaq with 75. All other manufacturers averaged 77. Apple holds the highest score on record for the eighth consecutive year.
“In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2300%,” remarks Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. “Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge.”
Only one other PC vendor was able to hit a score in the eighties besides Apple - HP in 1995. Thanks to Apple, the average satisfactions core for the PC market has been increasing. The industry hit a low of 69 in 2001 and has been improving in every but one year since then.
Asus and toshiba rocks and they are not mentioned.
I get 100% satisfaction.
It's fair against someone who sell 300,000 units an just have 90% satisfaction?
I think you can't compare apples with oranges.
And don't forget also, apples come rotten faster than oranges.
Dell , Hp etc sell junk. Branded fancy CPU surrounded by dire components, cheap slow ram, cheap slow hard disks, 'Gamer' graphics meaning an ATI 6470.
It's no wonder people are not satisfied.
With regard to apple, they are probably delighted that the sandbox world they exist in, work's like it should.
I see what you did there
They don`t sell junk, they are filling a gap in the market. Not everyone wants a shiny machine to show it at the local restaurant. Don`t like it, don`t buy it.
Junk is something with inferior components and double the price, just because it has a fruity logo on the back. (Just picture the Dell XPS 15Z vs MacBook pro 15)
Apple sells junk, period.
1. While Apple does a good job with CS, their customer base is small compared to the total of all the other PC companies their measured against, AND Apple customers are known for being fiercely loyal. Translates into a high concentration of positive reviews.
2. Apple is the only Mac vendor. They have the luxury of having most, if not all, parts made to their own specs. Some parts may be made better (since a Mac is so ******* expensive), and they know everything will work well together because of their closed "system". A lot of computer problems are caused by operating system/software/driver problems. Apple controls the integration, translating into fewer problems.
On the other hand, PCs have multiple vendors, with some doing a good job, some not, which tends to taint the whole PC platform perception. More importantly, if a particular vendor, say Dell, decides they want to really do something about reliability, they can only control customer service/tech support people. While they can tell actual manufactures of the internal parts the specs they want, because they're only assemblers of mass-produced parts, they can't totally control reliability or how they work together. And while they can suggest things to MS, the OS experience is pretty much out of their control too.
(The sound of happy sheep bleating)
I'm betting 100%! :~P
Really? The eighties, you say?