Aggressively Priced iPad Still a Cash Cow for Apple
Court documents that included unsealed Apple documents shed some light on Apple's individual product profit margins that are typically not provided by any company.
The documents revealed that Apple's margins are more than twice as high on the iPhone than on the iPad, but the iPad's margins are still well above the profit any other PC hardware maker can make.
Reuters reports that Apple had iPad gross margins of 23 to 32 percent between October 2010 and the end of March 2012. iPhone margins between April 2010 and the end of March 2012 were between 49 and 58 percent.
While the iPhone numbers are not surprising, especially since there have been analyst estimates that Apple can pocket about half of its iPhone revenues as profit, the iPad margins are rather impressive. Apple previously said that it was aggressive in its iPad pricing, which may be true in a comparison with the iPhone, but it is a very comfortable cushion when compared to the general PC and tablet landscape, in which other hardware makers have trouble getting into the double digits of profit margins.
The documents were unsealed as part of the proceedings between a suit that Apple filed against Samsung. Apple seeks about $2.53 billion in damages from Samsung.

Nice.
Of course Samsung tablets look like Apple tablets
...
Apple tablets are made from Samsung parts - DUH!!!!
Nice.
It's quite simple, they think Samsung needs them for the supply shipments' revenue.
Of course Samsung tablets look like Apple tablets
...
Apple tablets are made from Samsung parts - DUH!!!!
Apparently the argument can't be used the same for electricity and animal cruelty.
The only thing aggressive about apple are their lawyers.
Being the biggest tech company and competing for the top spot of biggest company by market capital might mean something other than your conclusion here.
I'm no Apple fan, but they know how to turn a profit.
So Apple when u gonna drop ur other product price by 30-40%?
Nope, that's what you don't understand. Apple is in a position where they don't need to do that. They don't need to make profit from moving massive amounts of units due to lower price (they can already move massive sales at high prices because of their image). Lowering prices tremendously to keep in line with other tablets would actually serve to hurt Apple by ruining the perceived "prestige" image of their products that their marketing team has worked so hard to earn. Don't fix what isn't broken.
So True!! Dell and Gateway define low end crap.
Why lower price if your brand loyalty/recognition is so powerful that you can load a slightly modified 4G phone onto the market at full price and still make a killing?
With the amount of Apple hater these days I pretty sure a lot of them are fence sitter. I dont mind become All out Apple if their pricing is about the same as other OEM.
Where do you come up with this crap? iPhone4s = $200 (iPhone4 = $100) gee, same price as $200 Samsung Galaxy SIII and HTC One X. The Lumia900 is $50 because nobody is buying them at $100. SAMSUNG Galaxy Tab 2 (10.1) 16GB = $400... just like the faster iPad2.
The Mac computers are a bit on the high side, but not much more than a top end HP, Dell or Thinkpad. Apple doesn't need nor want a huge market share - they are already a huge company with only 7% of the desktop market... I'm sure they'd love to grow that to 20% or so, but not like MS.
BTW: Im not thrilled or impressed with apples law-suit happy lawyers.
You fail basic business philosophies. Look up brand dilution.