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Apple and McDonald's Team Up, Unveil iMc

By , Jane McEntegart - Source: Tom's Hardware US | B 34 comments
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In one of today’s more surprising announcements, Apple and McDonald’s are today partnering in a cross-brand product effort.

The two companies said that they are looking to leverage the similarities of each other’s brand to expand their respective client bases. Both companies had been in talks since late 2003 when a deal to distribute iTunes with Happy Meals fell through, making this deal more than half a decade in the making.

“We realized the overlap when we started selling the new 13- and 15-inch Unibody MacBooks last October. During our busy holiday season, customers would come in looking for the 17-inch version asking if we had the Big Mac,” explained Pullman Legwand, an Apple Genius at Apple’s flagship Apple Store.

The confusion eventually lead customers to McDonald’s restaurants, where they would express their desire for Apple products, only to be sold apple slices with caramel dip.

Apple and McDonald’s marketing teams saw the problem and came together to create a brand new product that would effectively bridge the two company’s clientele: the iMc.

Say Hello to iMcSay Hello to iMc

The iMc is an all new food menu item that combines McDonald’s food-making-mastery and Apple’s simplistic and elegant design cues. Doing away with the traditional fixings in a burger that would distract from the overall experience, the iMc contains no ketchup, mustard, cheese, pickles, lettuce, tomato, or meat.

“We’re proud to carry the iMc as part of our permanent menu. The no-frills nature of the iMc represents the next evolution of fine dining,” said Joseph K. Ng, McManager at McDonald’s. “It’s just like the new iPod Shuffle.”

The news hit early in the day before Wall Street opened shop, but already stock analysts are seeing this as a “quick win” for the fast food restaurant giant.

“Before the advent of the boutique coffee shop with its fancy baristas, McDonald’s was the hang out of choice for the young and fashionable,” quipped analyst Lisa Tuu. “Through its partnership with Apple, McDonald’s will bring the yuppie MacBook-owning crowd back to enjoy a milkshake instead of their usual grande-quad-ristretto-nonfat-no whip-vanilla-latte-in-a-venti-cup.”

The iMc goes on sale today starting at $19.99 with add-ons (cutlery, napkins, pickles, mayo) available at an additional cost. No meat is available at this time, however reps say this is to help further the "slimmed-down" ideal of the iMc. Customers will also have the option to upgrade to the iMc Pro, a vegetarian friendly Quorn hamburger patty for a 50 percent price increase.

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Top Comments
  • 10 Hide
    cangelini , April 1, 2009 10:31 AM
    Yo dawg, we heard you like Macs, so we put a Mac in your Mac so you can floss while you floss.
Other Comments
  • 5 Hide
    vaker5 , April 1, 2009 10:15 AM
    April Fools!!!!
  • 3 Hide
    matt2k , April 1, 2009 10:28 AM
    haha :) 
  • Display all 34 comments.
  • 10 Hide
    cangelini , April 1, 2009 10:31 AM
    Yo dawg, we heard you like Macs, so we put a Mac in your Mac so you can floss while you floss.
  • 5 Hide
    ethaniel , April 1, 2009 10:55 AM
    Now we need a Burger King-Microsoft combo..... :p 
  • 0 Hide
    Snillet , April 1, 2009 12:23 PM
    "Pullman Legwand"
    - In Sweden, we used to have a meterologist called something like that. Well, "Pull Leg" I get, but how the Dell did you come up with "man wand"?

    "“It’s just like the new iPod Shuffle.”"
    - No biggie, none of my previous meals had any real runtime either, except for that one time I launched a ferromagnetic hotdog through a coilgun.
    GLaDOS: That was great!
  • 3 Hide
    Anonymous , April 1, 2009 12:27 PM
    it should be really thin :) 
  • 3 Hide
    Snillet , April 1, 2009 12:28 PM
    Quote:
    Now we need a Burger King-Microsoft combo.....


    We already have the Microsoft Whopper, meet Vista Ultimate.
  • 0 Hide
    eklipz330 , April 1, 2009 12:36 PM
    mac's expensive and simplistic design over to mcdonalds?

    it better be fried in beef tallow
  • 0 Hide
    m1dane24 , April 1, 2009 12:48 PM
    apple' simplistic design? where's that in there?

    that's just bread, right? Or am I seeing something else...
  • 1 Hide
    Pei-chen , April 1, 2009 12:49 PM
    Apple users need to fit into women's jean; they're not going to eat at McDonald's. Apple better cross promote with organic markets and tofu burger restaurants.
  • 0 Hide
    kelbo , April 1, 2009 12:57 PM
    they missed to say...
    wifi and bluetooth compatible, 3g capability, webcam, .....

    hehehehe
  • 3 Hide
    Glorian , April 1, 2009 12:58 PM
    OMG, but is it still compatible with the old fashion non biodegradable Styrofoam containers and wrappers, or is the new container an all aluminum chassis?
  • 1 Hide
    seboj , April 1, 2009 1:00 PM
    Quote:
    The iMc goes on sale today starting at $19.99 with add-ons (cutlery, napkins, pickles, mayo) available at an additional cost. No meat is available at this time, however reps say this is to help further the "slimmed-down" ideal of the iMc. Customers will also have the option to upgrade to the iMc Pro, a vegetarian friendly Quorn hamburger patty for a 50 percent price increase.


    LOL. Love it.
  • -2 Hide
    hell_spawn , April 1, 2009 1:07 PM
    wah-won
  • 0 Hide
    Marcus Yam , April 1, 2009 1:13 PM
    Snillet"Pullman Legwand"- In Sweden, we used to have a meterologist called something like that. Well, "Pull Leg" I get, but how the Dell did you come up with "man wand"?"

    To be honest, I never really caught that "man wand" bit (pretty sure it wasn't subconscious either), but I'm glad the "Pull Leg" thing came though. :) 
  • -3 Hide
    kingnoth , April 1, 2009 1:36 PM
    A bit too obvious guys...
  • 1 Hide
    Anonymous , April 1, 2009 1:48 PM
    I doubt that Mc Donald's going to sell much of anything without meat!
    Indeed; April's fools day!
  • 3 Hide
    nukemaster , April 1, 2009 1:56 PM
    Will be nice to see what google will do.
  • 0 Hide
    nukemaster , April 1, 2009 1:56 PM
    for April fools that is
  • 0 Hide
    krazyderek , April 1, 2009 2:38 PM
    Shouldn't it have been called Mc'iMac or something?
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