Apple and McDonald's Team Up, Unveil iMc
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In one of today’s more surprising announcements, Apple and McDonald’s are today partnering in a cross-brand product effort.
The two companies said that they are looking to leverage the similarities of each other’s brand to expand their respective client bases. Both companies had been in talks since late 2003 when a deal to distribute iTunes with Happy Meals fell through, making this deal more than half a decade in the making.
“We realized the overlap when we started selling the new 13- and 15-inch Unibody MacBooks last October. During our busy holiday season, customers would come in looking for the 17-inch version asking if we had the Big Mac,” explained Pullman Legwand, an Apple Genius at Apple’s flagship Apple Store.
The confusion eventually lead customers to McDonald’s restaurants, where they would express their desire for Apple products, only to be sold apple slices with caramel dip.
Apple and McDonald’s marketing teams saw the problem and came together to create a brand new product that would effectively bridge the two company’s clientele: the iMc.
The iMc is an all new food menu item that combines McDonald’s food-making-mastery and Apple’s simplistic and elegant design cues. Doing away with the traditional fixings in a burger that would distract from the overall experience, the iMc contains no ketchup, mustard, cheese, pickles, lettuce, tomato, or meat.
“We’re proud to carry the iMc as part of our permanent menu. The no-frills nature of the iMc represents the next evolution of fine dining,” said Joseph K. Ng, McManager at McDonald’s. “It’s just like the new iPod Shuffle.”
The news hit early in the day before Wall Street opened shop, but already stock analysts are seeing this as a “quick win” for the fast food restaurant giant.
“Before the advent of the boutique coffee shop with its fancy baristas, McDonald’s was the hang out of choice for the young and fashionable,” quipped analyst Lisa Tuu. “Through its partnership with Apple, McDonald’s will bring the yuppie MacBook-owning crowd back to enjoy a milkshake instead of their usual grande-quad-ristretto-nonfat-no whip-vanilla-latte-in-a-venti-cup.”
The iMc goes on sale today starting at $19.99 with add-ons (cutlery, napkins, pickles, mayo) available at an additional cost. No meat is available at this time, however reps say this is to help further the "slimmed-down" ideal of the iMc. Customers will also have the option to upgrade to the iMc Pro, a vegetarian friendly Quorn hamburger patty for a 50 percent price increase.
Source : Tom's Hardware US
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April Fools!!!!
haha
Yo dawg, we heard you like Macs, so we put a Mac in your Mac so you can floss while you floss.
Now we need a Burger King-Microsoft combo.....
"Pullman Legwand"
- In Sweden, we used to have a meterologist called something like that. Well, "Pull Leg" I get, but how the Dell did you come up with "man wand"?
"“It’s just like the new iPod Shuffle.”"
- No biggie, none of my previous meals had any real runtime either, except for that one time I launched a ferromagnetic hotdog through a coilgun.
GLaDOS: That was great!
it should be really thin
We already have the Microsoft Whopper, meet Vista Ultimate.
mac's expensive and simplistic design over to mcdonalds?
it better be fried in beef tallow
apple' simplistic design? where's that in there?
that's just bread, right? Or am I seeing something else...
Apple users need to fit into women's jean; they're not going to eat at McDonald's. Apple better cross promote with organic markets and tofu burger restaurants.
they missed to say...
wifi and bluetooth compatible, 3g capability, webcam, .....
hehehehe
OMG, but is it still compatible with the old fashion non biodegradable Styrofoam containers and wrappers, or is the new container an all aluminum chassis?
LOL. Love it.
wah-won
"Pullman Legwand"- In Sweden, we used to have a meterologist called something like that. Well, "Pull Leg" I get, but how the Dell did you come up with "man wand"?"
To be honest, I never really caught that "man wand" bit (pretty sure it wasn't subconscious either), but I'm glad the "Pull Leg" thing came though.
A bit too obvious guys...
I doubt that Mc Donald's going to sell much of anything without meat!
Indeed; April's fools day!
Will be nice to see what google will do.
for April fools that is
Shouldn't it have been called Mc'iMac or something?
wait this makes sense, both companies selling junk food, over priced and made from cheap ingredients
This should DEFINATELY come with at least an aluminum wrapper - or be advertised as a unibody bun. Oh, and serve it hot, since MacBooks have that nasty habbit of overheating all the time. And make sure that there is a newer option available so that you dont even have to use it, you can just throw it away after buying before you leave the store and get something new that is 99% the same.
Next step - Microsoft launching burger service claiming that "I am PC" is 4x cheaper
Btw, it was way too obvious.. Apple would cite at least 200 new features in new OSX KittyKat that sells with all new McMac
Nice article
[citation]...During our busy holiday season, customers would come in looking for the 17-inch version asking if we had the Big Mac,”...
The confusion eventually lead customers to McDonald’s restaurants, where they would express their desire for Apple products, only to be sold apple slices with caramel dip.[/citation]
I lol'd reading that. Good one.
lol, it'd be the best selling burger because most Americans would eat like 20 of 'em xD.
Come on, it's definitely worth the money. Look at the aesthetic design! The simplistic user interface! Definitely worth the money!
Besides, it's an iMc. It just works!
I just wish I could game with it.
Ah. Who am I kidding. I'll go back to my Linucks (Linux + Starbucks).
Come on, it's definitely worth the money. Look at the aesthetic design! The simplistic user interface! Definitely worth the money! Besides, it's an iMc. It just works!I just wish I could game with it.Ah. Who am I kidding. I'll go back to my Linucks (Linux + Starbucks).
Haha, +1.
Must stay away from any news site today..
nice one.
your photoshoping needs a little work though
Dunno... I suspect this is fake because it doesn't have the signature simplistic white exterior that we've all come to love and expect from Apple - and where is the Apple logo?
However, being an Apple product, I suspect you couldn't cut the crust with a knife - after all, they don't really want you to be messin' around with the insides. Also - is it iTunes compatible? Play quicktime? Where's the display? The interface? Where do I plug my pretty white ear buds in?
Thanks guys - I guess I now understand why you were asking us all about why we don't like macs... research!
One order of McThin please.