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Apple May Have Cut Kepler GPUs From Some New MacBooks

By - Source: AI | B 40 comments

There is an interesting rumor that is likely to cause some meetings between Apple and Nvidia.

A story first reported by SemiAccurate, and later picked up by Apple Insider, suggests that Apple has little confidence in Nvidia that it can supply enough 28 nm Kepler graphics chips to support Apple's demand. Apple apparently has already made the decision to dump Nvidia for "a large number" of notebooks and may only use Kepler in a limited way, potentially only for the high-end. Given the fact that Apple sells about 3.6 million notebooks per quarter, this may - if the rumor is true - hurt Nvidia.

The rumor further suggests that Apple now intends the graphics capability in its notebooks mainly via Intel's Ivy Bridge processors, which somehow fits to the rumor that Intel has delayed the introduction of Ivy Bridge due to a large order from Apple that may be connected with the Kepler supply issue.

While all of this information is unconfirmed and neither Apple nor Nvidia will comment on it, we know that Apple is paranoid about eliminating all variables its component supply and make sure that it has enough parts to ship all the products it can. If Nvidia cannot satisfy Apple's demand of potentially several million graphics chips per quarter, it is reasonable to assume that Apple would dump the company in this round.

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  • 23 Hide
    olaf , March 14, 2012 7:39 PM
    OMG you won't be able to play on Apple laptops ... oh wait nothing new there :p 

    ps: i know there are exceptions so don't start quoting the few rare titles out there :p  don't care now , tomorrow or ever about it :)  PC's > apple in gaming :p 
  • 22 Hide
    LuckyDucky7 , March 14, 2012 7:31 PM
    That's too bad... but since when did Apple care about performance?

    It's also strange (to me) that Intel would delay Ivy Bridge because of Apple; because Intel would have known beforehand that Apple would want processors- and they'd need the same number anyways even with a Keplar GPU.
  • 20 Hide
    A Bad Day , March 14, 2012 7:45 PM
    First AMD is dumped, now Nividia might get dumped. Intel is going to be so happy.
Other Comments
  • 3 Hide
    Lord Captivus , March 14, 2012 7:29 PM
    Its good for every industry that companies have more than one supplier of "the same thing".
    Having a more even cake distribution ussualy means more effort on suppliers to make their products better.
  • 22 Hide
    LuckyDucky7 , March 14, 2012 7:31 PM
    That's too bad... but since when did Apple care about performance?

    It's also strange (to me) that Intel would delay Ivy Bridge because of Apple; because Intel would have known beforehand that Apple would want processors- and they'd need the same number anyways even with a Keplar GPU.
  • 6 Hide
    scook9 , March 14, 2012 7:35 PM
    Couldn't possibly have anything to do with Tegra 3 and all the devices it powers that compete with Apple directly......
  • 23 Hide
    olaf , March 14, 2012 7:39 PM
    OMG you won't be able to play on Apple laptops ... oh wait nothing new there :p 

    ps: i know there are exceptions so don't start quoting the few rare titles out there :p  don't care now , tomorrow or ever about it :)  PC's > apple in gaming :p 
  • 20 Hide
    A Bad Day , March 14, 2012 7:45 PM
    First AMD is dumped, now Nividia might get dumped. Intel is going to be so happy.
  • 8 Hide
    Anonymous , March 14, 2012 8:27 PM
    I have a toshiba with Intel intigrated graphics, fat chance getting updated opengl drivers through intel, as they let toshiba write custom opengl drivers and Toshiba will only upgrade these openGL drivers when hell freezes over!!! Intel if you create a graphics chip you should update the drivers like AMD or Nvidia and never let the OEM write the graphics drivers for Intel HDgraphics!!!
  • 1 Hide
    obsama1 , March 14, 2012 8:29 PM
    Just use the new AMD GPUs. Cheaper and (probably) faster than Kepler, but we'll have to wait and see.
  • 15 Hide
    Tab54o , March 14, 2012 9:50 PM
    I'm not even sure why macs need any video cards.
  • 3 Hide
    Anonymous , March 14, 2012 10:00 PM
    LuckyDucky nailed it. This would not require a single extra Ivy Bridge CPU than it otherwise would have, the onboard graphics were coming with it regardless of whether they were being used or not. If I had to guess, Intel just requested that the media spin it that way, in the same manner that Intel delays are never really delays... Not that Intel has complete and total control of the tech media.
  • 3 Hide
    balister , March 14, 2012 10:01 PM
    Even if the rumor isn't about supply problems, it's just another way for Apple to make more profit per machine.
  • 6 Hide
    shardey , March 14, 2012 10:06 PM
    olafOMG you won't be able to play on Apple laptops ... oh wait nothing new there ps: i know there are exceptions so don't start quoting the few rare titles out there don't care now , tomorrow or ever about it PC's > apple in gaming


    Always have to have the reference to pc being a dominate gaming machine. How about the people who actually use a GPU for something other than a hobby?
  • 0 Hide
    esrever , March 14, 2012 10:07 PM
    how do you like them apples?
  • 4 Hide
    AidanJC , March 14, 2012 10:14 PM
    shardeyAlways have to have the reference to pc being a dominate gaming machine. How about the people who actually use a GPU for something other than a hobby?


    Thank you! The 6750m in mine is more than enough for the photoshop work I use it for. However it's also perfectly fine for playing games with. Maybe with a few lowered settings of course. But hey! Looks better on this that its console counterpart. :) 
  • -3 Hide
    back_by_demand , March 14, 2012 10:45 PM
    shardeyAlways have to have the reference to pc being a dominate gaming machine. How about the people who actually use a GPU for something other than a hobby?

    If you don't play games then integrated graphics do a perfectly good job, and if you say you need a dedicated GPU because you like to benchmark high or "fold" then that's like saying you want to buy a Ferrari so you can pop down the shops to pick up some groceries.
  • 7 Hide
    airborne11b , March 14, 2012 10:58 PM
    LOL Keplers in Apples, what a waste of good GPU power. I guess Apple figured out that their users don't need 600 series GPUs to browse facebook and edit bad youtube videos lol.

    And back_by_demand hits the nail on the head. MACs are terrible at gaming (what little selection that have). Outside of gaming, most low end integrated GPUs and APUs are more then enough for everything else.

    You don't need a bobcat bulldozer to dig a 1 foot hole.
  • 2 Hide
    Blandge , March 14, 2012 11:29 PM
    LuckyDucky7That's too bad... but since when did Apple care about performance? It's also strange (to me) that Intel would delay Ivy Bridge because of Apple; because Intel would have known beforehand that Apple would want processors- and they'd need the same number anyways even with a Keplar GPU.


    Yes but if you read Charlie's article you would learn that Apple originally wanted ULV chips with GT1 graphics. Now they want ULV chips with GT2 graphics which are low yielding parts. It would have taken time for Intel to shift production to meet Apple's order.

    It doesn't make sense to start a major launch while there is a huge shift in fab production. With no pressure from AMD to release a better product, a couple weeks of delay in order for the launch to go smoothly is worth it.
  • 0 Hide
    andy_newton , March 14, 2012 11:44 PM
    Why dump nVidia in favor of Intel, not AMD GPUs?
  • 2 Hide
    GozerHozer , March 15, 2012 12:18 AM
    I thought Apple only made iPhones.. Honestly being in the IT field for 16 years any person who knows anything about IT does not use Apple.
    I work in the Oil fields of Alberta Canada for 8 years now and not one Apple in our network, never has been and never will.
    Linux and Windows..

    Any person who bitches about using Apple does not make money using a PC, does not now anything about IT.
    I predict in 10 years Apple will be a bad dream and no more.
    Just too bad Steve Jobs did not take Apple with him.. yeah I said it..
    I will never support an Apple on my network ever.

    Even their phones suck, Blackberry, Samsung Galaxy, HTC all the way.
    I would love to see a profile of the type of person who uses an Apple...
    I feel dirty, degusted to even think of it..lol
  • 1 Hide
    fiduce , March 15, 2012 12:32 AM
    Tab54o : they need graphic cards because the Thunderbolt ports needs a display port.
  • 4 Hide
    jecastej , March 15, 2012 12:48 AM
    airborne11bLOL Keplers in Apples, what a waste of good GPU power. I guess Apple figured out that their users don't need 600 series GPUs to browse facebook and edit bad youtube videos lol.And back_by_demand hits the nail on the head. MACs are terrible at gaming (what little selection that have). Outside of gaming, most low end integrated GPUs and APUs are more then enough for everything else.You don't need a bobcat bulldozer to dig a 1 foot hole.


    Apple may use Keplers "only" on their higher end MacBooks, but not for gaming. That is because professionals using Mac Books for production or even science on OSX and W7 on the same machine may benefit from a very powerful GPU, but mostly because of CUDA programing language. How would I know this? Because I use my PC for 3D content creation and I cannot think of any AMD GPU at present time. So I could only salivate with their new offerings anyway.

    Personally, I would consider a big mistake from Apple not supporting CUDA on a Mac Book. I may be interested in an upcoming Mac Book but only if they include a GPU from Nvidia and the more powerful the better.
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