Apple's head of marketing, Phil Schiller, said Samsung's devices resembling the iPhone made it "much harder" to effectively distinguish between the two lines of products. Schiller spoke in front of a court hearing a retrial for damages Samsung allegedly owes Apple for design patent infringement.
Schiller went on to claim that Samsung's infringing products made customers "question our design skills in a way they never used to." These comments came on the fourth day of trial, following the decision in March removing over $450 million from the damages that originally totaled over $1.5 billion.
Responding to Samsung criticisms stating that even Apple adapted in the face of competition in the tablet market, Schiller said, "We were not trying to respond to competition… We were simply trying to make our product better."