Was Samsung Just Caught With Its Hand in the Cookie Jar?
If it looks like an iPhone and if it feels like an iPhone, it must be an iPhone. Not necessarily. It could also be another smartphone, a Samsung smartphone, for example. A company memo recently released as part of the Apple-Samsung trial seems to confirm that Samsung may have been working on a blatant copy of the iPhone.
The memo, published by All Things Digital, and brought up in the arguments of legal counsels in the court case between Apple and Samsung appears to not have just one smoking gun against Samsung, but several in a rapid fire succession. Here are some examples:
“I hear things like this: Let’s make something like the iPhone.”
“When everybody (both consumers and the industry) talk about UX, they weigh it against the iPhone. The iPhone has become the standard. That’s how things are already.”
“Do you know how difficult the Omnia is to use? When you compare the 2007 version of the iPhone with our current Omnia, can you honestly say the Omnia is better? If you compare the UX with the iPhone, it’s a difference between Heaven and Earth.”
Of course, these are product discussions that are held in many industries about many products. Intel's competitors may have had discussions that surrounded around the thought "let's make something like an Ultrabook" (purely speculating here), but the Samsung emails are rather damaging for the company under the aspects of the accusation that it has copied the iPhone.