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1 Million Apple TVs? What About a Real TV?

By - Source: Tom's Hardware US | B 43 comments

Apple today told us that Steve Jobs' hobby has finally turned into a business. the hockey puck size Apple TV set top box has sold 1 million times.

Given its $99 price, this should not come as a surprise, but the question is what Apple will do with this installed base as it knows that it has now found the sweet spot for the device.

It appears that analysts are already anticipating the next stage for the device, which could be what the name of the device indicates: A real, LED TV that integrates the Apple TV box. The hardware isn't the limiting factor anymore. If Apple believes that it can bridge over to the LCD/LED TV market, then it may be just a matter of time until we are seeing a white flat screen TV with an Apple logo.

"Longer term, we believe Apple has larger ambitions in the TV market, and the new version of Apple TV is just the beginning of something much larger," wrote Ticonderoga analyst Brian White in a research note to clients. "Keep in mind, the global LCD TV market is estimated at nearly $100 billion in 2010 revenue by DisplaySearch and the U.S. TV advertising market is estimated at $70 billion by Google."

The TV space could be the next area where Google and Apple are competing much more fiercely. "In our view, Apple is one of the few companies in the world that will be able to offer consumers a broad digital media ecosystem with iTunes, iBooks and the App Store", White said. "Additionally, Apple arguably offers the most aesthetically pleasing consumer electronic products in the world. Keep in mind, the TV is at the center of living rooms around the globe, and an Apple TV would likely be a big hit, in our view."

White argued that it would be difficult for traditional LCD TV makers to compete with Apple due to the ecosystem Apple has built. If that is the case, then many TV makers would have to rely on Google's products to be able to deliver a competitive product.  

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  • 7 Hide
    xerroz , December 30, 2010 3:34 PM
    Will the sheep ever stop following Apple?
  • 3 Hide
    power hungry , December 30, 2010 3:37 PM
    Not when they can pay 3 times the price of a regular TV for inferior hardware in a nice white case.
  • 5 Hide
    hellwig , December 30, 2010 3:53 PM
    According to past history, an Apple TV will have a glossy finish instead of flat, so good luck watching TV with the lights on. It will have brightness and color variations across the body of the screen (like so many other Apple notebook and computer displays). It will come with an internal, non-replaceable battery that doesn't do anything except cause the TV to not work a week after your 18-month warranty runs out, and it will still only be 720P, even though you pay twice as much as a Samsung 3D-TV.
  • Display all 43 comments.
  • 2 Hide
    thesupermedium , December 30, 2010 3:53 PM
    power hungryNot when they can pay 3 times the price of a regular TV for inferior hardware in a nice white case.

    Anodized Aluminum*
  • 5 Hide
    g00fysmiley , December 30, 2010 3:57 PM
    naw thesupermedium ... that'll be the pro model and cost 5x as much >_
  • 3 Hide
    thesupermedium , December 30, 2010 4:00 PM
    ^Lol
  • 5 Hide
    power hungry , December 30, 2010 4:19 PM
    g00fysmileynaw thesupermedium ... that'll be the pro model and cost 5x as much >_



    It will get all scratched up as soon as anything touches it. You will need to buy a protective case.
  • -2 Hide
    wildwell , December 30, 2010 4:23 PM
    xerrozWill the sheep ever stop following Apple?

    So they might sell a million of something else you don't want. Shop with your feet and use whatever TV you want. I'm sure most everybody here is a brand whore of something overpriced whether they admit it or not... cars, computers, coffee, etc. That's why navigating Tom's is like navigating a mine field of pop-up ads, everyone here is a consumer.
  • -1 Hide
    wolfram23 , December 30, 2010 4:36 PM
    My brother in law bought one, and showed it to me just a couple days ago. I have to say Apple TV is actually retardedly awesome. He pulled up a video on his iPad, then hit a button and suddenly we're watching it on TV. Then he opened up his music and sent some songs to his Airport Express playing the music on a boom box. Then we browsed pictures on his iPad, which he then also sent to the TV. I was extremely impressed, and I don't like Apple because I think it's a ripoff. But Apple TV is actually a really really good technology.

    Lots of the above posters clearly don't know what they're talking about. Apple TV is NOT A TV. It's a small box with HDMI output that connects to your TV and WiFi, and it's only $120 CAD.
  • 2 Hide
    tipoo , December 30, 2010 4:49 PM
    I've always been of the opinion that TV makers should just focus on making the pixels pretty and having lots of connections. The more stuff they integrate into it, the more can go wrong. Say if the Apple TV component breaks but the rest of the set is fine, you would have to send the whole thing in for repair.
  • 0 Hide
    chickenhoagie , December 30, 2010 4:52 PM
    i hope to god that people don't soon reconsile the term "TV" to some Crapple box that offers TV compatibilities, instead of knowing what a TV really is.
  • 1 Hide
    ProDigit10 , December 30, 2010 5:02 PM
    Why so few companies think about building a 3D LED backlit LCD tv with a blueray drive and support for various internet fileformats is unknown to me.
    The first hardware manufacturer that enables mkv playback as well as mp4, avi, and ogg for audio will probably sell millions of those devices!

    Having everything in one box is much better! no longer the extra space underneath the tv used by tv boxes, dvd and blueray players, etc...
  • 0 Hide
    LORD_ORION , December 30, 2010 5:12 PM
    Heh, the one obvious problem not mentioned = bandwidth.

    Internet isn't free, and there are bad width caps.

    It would be nice if you could drop the $50 / month cable bill and fill it with better content from apple TV.... but you will probably have to increase your internet plan. So, if you have to increase your internet plan by $25 per month, are you really getting a better deal then keeping your $50 cable bill?
  • 0 Hide
    bogcotton , December 30, 2010 5:13 PM
    Wolfram23My brother in law bought one, and showed it to me just a couple days ago. I have to say Apple TV is actually retardedly awesome. He pulled up a video on his iPad, then hit a button and suddenly we're watching it on TV. Then he opened up his music and sent some songs to his Airport Express playing the music on a boom box. Then we browsed pictures on his iPad, which he then also sent to the TV. I was extremely impressed, and I don't like Apple because I think it's a ripoff. But Apple TV is actually a really really good technology. Lots of the above posters clearly don't know what they're talking about. Apple TV is NOT A TV. It's a small box with HDMI output that connects to your TV and WiFi, and it's only $120 CAD.


    You didn't read the article?
  • -2 Hide
    Anonymous , December 30, 2010 5:28 PM
    A gorgeously overprice TV with an IPS display... Yup I'd prolly buy it in all seriousness. Apple really does know how to make really sweet looking displays.
  • 1 Hide
    Anonymous , December 30, 2010 5:56 PM
    I look at the Apple efforts and wonder "what's taken them so long". Seriously: I've been using my XBox 360 to stream video and audio since it first came out (my wife was nice enough to by me an original XBox 360). And, let's face it, the Xbox360's video and audio streaming wasn't exactly "new" tech if you felt like setting up a Linux-based home media solution.

    At the end of the day, the one that's going to win is the one that provides me with the greatest level of value (content-flexibility, ease of use and price combine to make "value"). Apple's always been big on ease of use and "pretty", but not exactly big on content-flexibility or price.
  • 2 Hide
    RADIO_ACTIVE , December 30, 2010 6:44 PM
    hellwigAccording to past history, an Apple TV will have a glossy finish instead of flat, so good luck watching TV with the lights on. It will have brightness and color variations across the body of the screen (like so many other Apple notebook and computer displays). It will come with an internal, non-replaceable battery that doesn't do anything except cause the TV to not work a week after your 18-month warranty runs out, and it will still only be 720P, even though you pay twice as much as a Samsung 3D-TV.

    You forgot one thing...
    That you have to be sitting the right way to be able to view it lol or the signal won't come in :p 
  • 2 Hide
    RADIO_ACTIVE , December 30, 2010 6:47 PM
    Wolfram23My brother in law bought one, and showed it to me just a couple days ago. I have to say Apple TV is actually retardedly awesome. He pulled up a video on his iPad, then hit a button and suddenly we're watching it on TV. Then he opened up his music and sent some songs to his Airport Express playing the music on a boom box. Then we browsed pictures on his iPad, which he then also sent to the TV. I was extremely impressed, and I don't like Apple because I think it's a ripoff. But Apple TV is actually a really really good technology. Lots of the above posters clearly don't know what they're talking about. Apple TV is NOT A TV. It's a small box with HDMI output that connects to your TV and WiFi, and it's only $120 CAD.

    None of this is new... we have already been able to do all that you have mentioned for quite some time now.........
  • 3 Hide
    Camikazi , December 30, 2010 7:07 PM
    RADIO_ACTIVENone of this is new... we have already been able to do all that you have mentioned for quite some time now.........

    It's only new, magical and revolutionary when Apple does it and until they do it it never happened before :p 
  • 0 Hide
    Anonymous , December 30, 2010 7:38 PM
    Its not that the technology is new, it is that is works so easily...and seamlessly. Apple's forte is making technology accessible to real people through its ease of use and through its thorough integration with the technology they are already using. You can control your Apple TV with your iPad while streaming video from your iMAc and making a phone call on your iPhone using apps and contents purchased in iTunes. All by simply putting in your wifi password...and credit card information. People don't want to have to hire a geek squad to set up a network of interconnected devices, they just want a network of interconnected devices. People are willing to pay a price for this, which is why apple has been so successful.
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