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Intel Says it Will Out-Wrestle ARM in Power Usage

By - Source: Tom's Hardware US | B 57 comments

The Intel Atom to soon be the smartphone processor of choice?

Image credit: SlashgearImage credit: Slashgear

The fastest growing segment in processors right now is in the smartphone space, and this segment is dominated by ARM at the present moment. Intel, never to leave the CPU space up for grabs, is gunning for ARM using its Atom-based technologies.

Intel CTO Justin Rattner told Reuters that the chip giant will make a chip that will be more miserly on power than what ARM can offer right now.

"With (our) Moorestown processor we equal them on standby power, in the next generation Medfield we will equal them on active power," Rattner told Reuters in an interview.

Not only that, but Intel said that it has tricks up its sleeve that will give it the upper hand.

"I expect us to just pull away after that because we have a fundamental technology advantage, which they don't have," he said.

Rattner didn’t seem to share what the advantage might be, but we are guessing that it might have something to do with the company's massive R&D budget.

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  • 10 Hide
    rantoc , August 30, 2010 10:13 AM
    Tricks like forcing the phoone manfacturers to use only use their chips or loose huge discounts, guess time will tell!
  • 10 Hide
    digiex , August 30, 2010 11:13 AM
    Competition = Lower prices = good
Other Comments
  • 6 Hide
    joytech22 , August 30, 2010 10:12 AM
    Damn.. intel's back to destroy the competition. oh well somebody's gotta do it..

    Cmon Qualcomm, you've been great thus far!
  • 10 Hide
    rantoc , August 30, 2010 10:13 AM
    Tricks like forcing the phoone manfacturers to use only use their chips or loose huge discounts, guess time will tell!
  • 3 Hide
    kancaras , August 30, 2010 10:14 AM
    ofc they can reduce size and power. atom cpus are way too powerfull for smartphones. power, size, speed - all can decrease if needed. but the main question is: wheres amd?
  • 5 Hide
    M_with_one_M , August 30, 2010 10:35 AM
    Wasn't there an article about nvidia gunning for this market as well?
  • 3 Hide
    feeddagoat , August 30, 2010 10:50 AM
    Can't see ARM being totally wiped. They produce processors for different instructions sets where as Atom runs the x86 instruction set which is supposedly heavier and harder to implement. Also the graph doesn't take into account ARM won't stand still and not improve themselves. I can also assume that the last "trump" will be some sort of fusion with GPU and CPU in one package. With phones playing more games and HD content I guess its only time before bigger dedicated GPU's are needed. One package saves power and to my knowledge ARM doesn't have a GPU solution to integrate into processors
  • 3 Hide
    amster , August 30, 2010 10:50 AM
    intel intel everywhere

    poor man to go nowhere
  • -2 Hide
    kikireeki , August 30, 2010 10:50 AM
    Better late than never.
  • -4 Hide
    dude846 , August 30, 2010 10:54 AM
    Im sure most of their budget goes into R&D, because marketing is definitely not one of their strongest suits. Not that they really need to. They seem to have their fingers in just about everything - like Foxconn.
  • 0 Hide
    mosu , August 30, 2010 11:06 AM
    Android doesn't need x86 instruction set, so Snapdragon and Hummingbird should go multicore with advanced power saving and they will compete with success against Intel.Increasing multitasking capabilities and complementing with something like ION platform will be a winning combination in the growing tablet-PC market.
  • 2 Hide
    alikum , August 30, 2010 11:10 AM
    Intel vs Rest of the World!
  • 10 Hide
    digiex , August 30, 2010 11:13 AM
    Competition = Lower prices = good
  • 0 Hide
    wildfox , August 30, 2010 11:44 AM
    feeddagoatCan't see ARM being totally wiped. They produce processors for different instructions sets where as Atom runs the x86 instruction set which is supposedly heavier and harder to implement. Also the graph doesn't take into account ARM won't stand still and not improve themselves. I can also assume that the last "trump" will be some sort of fusion with GPU and CPU in one package. With phones playing more games and HD content I guess its only time before bigger dedicated GPU's are needed. One package saves power and to my knowledge ARM doesn't have a GPU solution to integrate into processors

    ARM is improving also, dual-cores are coming. They have GPU integration, at least the Snarpdragon has it and it's a year old (maybe AMD gpu). And don't forget the radio integration, intel will need that too.
  • 1 Hide
    adamboy64 , August 30, 2010 12:23 PM
    Exciting read.
    Well, Intel, bring it on then!
  • 1 Hide
    fooldog01 , August 30, 2010 12:24 PM
    Competition leads to faster development so welcome Intel to the playing field as far as I am concerned.
  • 0 Hide
    willgart , August 30, 2010 12:32 PM
    ARM will react for sure. but they are ahead for the moment, they have the market and the experience. Intel is new for the phone/mobile market in the same sector where ARM is.
    So its good for both of them, it will be good to see AMD in this market too!
    go competition go !
  • 2 Hide
    jojesa , August 30, 2010 12:51 PM
    "With (our) Moorestown processor we equal them on standby power, in the next generation Medfield we will equal them on active power,"

    I hope Intel knows ARM's next generation solution or they will be in a uphill battle. Hey Intel, how does it feels being in the other side (e.g AMD).
    Lets see what other "tricks up its sleeve" Intel has beside unfair and deceptive business practices.

    It could be better for us consumers....the more the merrier


  • -1 Hide
    DjEaZy , August 30, 2010 1:03 PM
    ... ARM and upcoming AMD's bobcat is making intel $#it in tha pants...
  • 1 Hide
    NotYetRated , August 30, 2010 1:03 PM
    Let's just hope Intel doesn't completely blow away the competition and get into a mindset like they were before AMD or any other company offered them any competition. We all know they will bleed us dry with no competitors.
  • 0 Hide
    g00fysmiley , August 30, 2010 1:09 PM
    I"d be curious to see how this turns out. If Bobcat from amd does well and ARM can keep thier lead or at least if they do lose thier lead keep up and intel keeps up thier race for smartphone/netbook/tablet processors then we all win by nto only the drive for them to improve thier tech to compete but also to compete in price :D  good news all around
  • 0 Hide
    mavroxur , August 30, 2010 1:11 PM
    Competition is best for everyone. I just hope it doesn't turn into an Intel bribery fest with manufacturers.
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