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Ashton Kutcher is Product Engineer at Lenovo Now

By - Source: Lenovo | B 42 comments

Ashton Kutcher joins Lenovo to advise the company on its Yoga line of tablets and devices.

Between Lady Gaga working as creative director at Polaroid, Alicia Keys acting as BlackBerry's new global creative director, and heading up Creative Innovation at Intel, there's no shortage of celebrities "working" at technology companies. Now we can add Ashton Kutcher to the list, because he's just been named Lenovo's newest employee. That's right. Ashton, who recently played Steve Jobs in a movie about the Apple founder's life, is now Product Engineer at Lenovo.


Though it might look like the usual endorsement deal, Lenovo says Kutcher will actually give advice regarding the company's Yoga line of devices. What's more, Kutcher himself says he plans to make his mark. Speaking to USA Today, the star said that Lenovo makes 'really, really, really good hardware,' and that he wants to help make the Yoga line as consumer friendly as possible.

"This partnership goes beyond traditional bounds by deeply integrating him into our organization as a product engineer as we look at developing the next wave of products," Lenovo said in a statement released today. "As we continue to push into new PC Plus product areas and lead in multimode computing, Ashton will help us break new ground by challenging assumptions, bringing new perspective and contributing his technical expertise to Yoga Tablet and other devices."

Lenovo also points out that aside from being a successful movie and TV star, Kutcher, in his role as co-founder of A-Grade Investments, has provided venture capital and collaboration for the likes of Airbnb, Fab, Foursquare, Spotify, Path, and Uber. Speaking about the partnership, Kutcher praised Lenovo's entrepreneurial spirit.

"This partnership with Lenovo brings together my love of technology and design that makes your life better. I can't wait to dig in and help Lenovo develop future mobile computing products, starting with the Yoga Tablet," said Kutcher. "Lenovo is all about innovation and strong leadership. Entrepreneurship is part of their DNA, and I couldn't ask for a better fit."

Neither party discussed the finer details of Ashton's role at Lenovo, but it seems that appearing in commercials is among his duties (of course). Well, if you've got an award winning actor in your engineering division, you might as well put those talents to good use, right?

Ashton Beta Tests Lenovo Yoga Tablet

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Top Comments
  • 10 Hide
    mman74 , October 30, 2013 6:11 PM
    Here's an idea. Why not take the $50 million or so you might have him and either invest it in raising the conditions of your workers or putting it towards making better products?
Other Comments
  • 9 Hide
    Stimpack , October 30, 2013 4:42 PM
    I don't know the first thing about him as a person. He could be great, I really have no clue. I'm not prepared to judge a man based solely on assumptions.
  • Display all 42 comments.
  • -2 Hide
    DalaiLame , October 30, 2013 5:02 PM
    He can act like a product engineer than any of us.
  • -4 Hide
    sha7bot , October 30, 2013 5:43 PM
    This reminds me of Tom Cruise who, at one point in an interview, claimed he knew all about psychiatry. We need to stop assigning value to these entertainer's opinions when there's no value to be had.

    Unless it's Ben Stein.
  • 4 Hide
    nevilence , October 30, 2013 5:54 PM
    I dont wanna say he is gonna be bad or good for the company because I have no idea what he is capable of, but I fail to see what he could really bring to the table based on his celebrity/actor status
  • 0 Hide
    06yfz450ridr , October 30, 2013 5:55 PM
    Ohh crap I just ordered a whole bunch of lenovo laptops, maybe they will all come with every episode of that 70s show for free hahaha
  • 1 Hide
    Avus , October 30, 2013 5:57 PM
    So now Ashton is working for the Chinese...
  • -3 Hide
    Innocent_Bystander , October 30, 2013 6:09 PM
    Who knows... maybe he'll surprise all of us. He's an actor, so he's inherently creative... he might bring something useful. Then again, maybe not. We'll see how this plays out. If he is spotted with his MacBook air sometime down the road, we'll know it's all crap :) 
  • 2 Hide
    godfather666 , October 30, 2013 6:10 PM
    The man isn't as dumb as the people he plays on TV. And he does love technology - I think he can be credited for a lot of Twitter's success (or so I'm told).

    He can give his two cents on the design of some products, why not? And he can definitely promote the products.
    I understand the negativity here, but I think it's not totally warranted.
  • 10 Hide
    mman74 , October 30, 2013 6:11 PM
    Here's an idea. Why not take the $50 million or so you might have him and either invest it in raising the conditions of your workers or putting it towards making better products?
  • -1 Hide
    computertech82 , October 30, 2013 6:45 PM
    ouch. For the brain deads here actually trying to praise this idiot...NEWS FLASH...HE NEVER FINISHED COLLEGE, NEVER STUDIED COMPUTERS, or computer science. he's a model, nothing else. gees, kissing up will not magically make your life better!
  • 3 Hide
    Spac3nerd , October 30, 2013 6:51 PM
    With people like him on-board, there's no need to wonder why the thinkpad line was butchered. Maybe they should hire some actual engineers.
  • 1 Hide
    SuperAxilla , October 30, 2013 7:22 PM
    Well, Kutcher's right. Lenovo makes excellent products. They're the least of all brands that I have to repair.
  • 1 Hide
    bochica , October 30, 2013 8:01 PM
    It would be interesting. He has done a lot of commercials for Nikon already, and if you read his background, he does have some technical background as far as marketing and finance goes.

    He may be a good asset, or bad asset, to the company. Who knows? We will just have to see. Other people on here should not judge him based on his acting career, but rather what he does/has done outside of it.
  • 9 Hide
    invlem , October 30, 2013 9:18 PM
    Love how they throw that word engineer around. Makes me wonder why I bothered to go to school to become an engineer... Apparently its not necessary anymore
  • 1 Hide
    DjEaZy , October 31, 2013 12:21 AM
    ... riding the jOBS mojo...
  • 0 Hide
    Vorador2 , October 31, 2013 1:36 AM least it isn't a "creative director", but rather a real job. I don't know how good he will be, but at least it can't be worse than Alicia Keys work at Blackberry *snicker*
  • 6 Hide
    danwat1234 , October 31, 2013 2:00 AM
    I guess he doesn't have a bachelors or masters of Engineering? Lucky him to get such a position without formal education
  • 0 Hide
    JD88 , October 31, 2013 5:52 AM
    Regardless of whether you like Kutcher, it's hard to deny the recent success of Lenovo. Their products are typically top notch.

    Hopefully they won't catch him Tweeting from a Mac.
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