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Rumor: Asus Making Offer to Acquire ASRock Mobo Division

By - Source: SemiAccurate | B 38 comments

Asus may be gearing up to purchase ASRock's motherboard division.

Over the weekend, a rumor surfaced that Asus made a bid for ASRock's motherboard division. If true, the deal would not only strengthen Asus' overall motherboard portfolio, but take the #3 motherboard player off the map. That would leave Gigabyte, MSI, ECS and numerous other manufacturers fighting against an even larger Asus for the DIY consumer dollar.

Taiwan-based ASRock was originally formed in 2002 to compete with the likes of Foxconn, but then accelerated its presence in the DIY sector once the Taiwan Stock Exchange launched in 2007. "Creativity, Consideration, Cost-effectiveness" is the company’s motto, as it "explores the limit of motherboards manufacturing while paying attention on the eco issue at the same time." It's currently owned by Pegatron Corporation, a spinoff company and former subsidiary of Asus.

Pegatron was initially incorporated in 2007 as a part of Asus' plan to divide its business into focused work forces. Pegatron was assigned to serve as the company's design and manufacturing service provider of computer related products, but it eventually became a stand-alone spinoff in January 2010. The company’s portfolio includes desktops, motherboards, video cards, and more.

According to the rumor, Pegatron has given the acquisition's terms a green light. Without the motherboard division, ASRock will still have other products to offer like Mini PCs, industrial PCs, servers and workstations, and laptops. But ASRock is seemingly best known for its motherboards, ranked #3 in the industry and even earned the Tom's Hardware Approved Award 2012 in July for its Z77 Extreme6 and Z77 Extreme4 boards.

The acquisition rumor was first reported by SemiAccurate who believes that this transaction could destabilize the "already unhealthy industry" – or the motherboard sector at least – leaving Asus and Gigabyte as the only two players. The acquisition would also take its toll on the upstream and downstream supply chain not to mention the motherboard players who didn't have the revenue to compete with Asus and ASRock as standalone entities.

As of this writing, Asus and ASRock had not commented on the rumor. The details surrounding the supposed acquisition are also scarce, so stay tuned.

 

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Top Comments
  • 20 Hide
    Old_Fogie_Late_Bloomer , October 1, 2012 5:50 PM
    I'm not sure how I feel about this. I went ASRock over Asus for my P67 build (due to some apparent issues with Asus's P67 offerings) and I don't have any regrets about the decision. I sort of feel like ASRock is doing okay the way they are.
  • 11 Hide
    puddleglum , October 1, 2012 6:10 PM
    I didn't know ASRock is an independant company. I still thought they were a subsidiary of ASUS. Sort of like Lincoln Mercury to Ford.
Other Comments
  • -8 Hide
    beayn , October 1, 2012 5:50 PM
    Never had a good experience with an ASRock motherboard. I always buy Asus. I'm not sure I like this deal :/ 
  • 20 Hide
    Old_Fogie_Late_Bloomer , October 1, 2012 5:50 PM
    I'm not sure how I feel about this. I went ASRock over Asus for my P67 build (due to some apparent issues with Asus's P67 offerings) and I don't have any regrets about the decision. I sort of feel like ASRock is doing okay the way they are.
  • 3 Hide
    bluebob951 , October 1, 2012 6:05 PM
    Meh, don't really like Asus that much, I tried them out a while ago and the mobo came missing resistors. Don't want to buy another Asus mobo, I have an ASRock Mobo, and have had no problems with it, I think they are fine one there own.
  • 11 Hide
    puddleglum , October 1, 2012 6:10 PM
    I didn't know ASRock is an independant company. I still thought they were a subsidiary of ASUS. Sort of like Lincoln Mercury to Ford.
  • -8 Hide
    master_chen , October 1, 2012 6:12 PM
    B-B-B-but, AsRock already belongs to Anus! They are basically the same company!
  • 1 Hide
    sliem , October 1, 2012 6:25 PM
    master_chenB-B-B-but, AsRock already belongs to Anus! They are basically the same company!


    Haha..?
  • -6 Hide
    deweycd , October 1, 2012 6:27 PM
    I found Asus to be a great MB maker. The last 6 computers I built used Asus with no issue. My last ASRock however blew up when I upgraded the power supply. POP! There go half the capacitors. Other experiences of ASRock have not been so bad. I always thought of them as the “cheaper” version of Asus as I find Asus boards tend to come at a premium over many other brands.
  • 0 Hide
    bourgeoisdude , October 1, 2012 6:50 PM
    My current and previous mobo were ASRock. I've also built a couple of friends' systems with ASRock mobos (except theirs were cheap with onboard video and the like). All systems are still running, haven't had a single problem with them. Same can't be said of my experience with Asus.
  • 3 Hide
    g00fysmiley , October 1, 2012 7:04 PM
    puddleglumI didn't know ASRock is an independant company. I still thought they were a subsidiary of ASUS. Sort of like Lincoln Mercury to Ford.


    they are independant for a car analogy think 1990's mazda to ford relationship, they share components and even some designs but are different companies and final products, like the ford probe and mazda mx-6 same engine/transmission little different style
  • 0 Hide
    Anonymous , October 1, 2012 7:08 PM
    I don't know how I feel about this, like many other commenters on here. I have had both Asus and ASrock boards. I've had all good experiences with ASrock, my current number 1 desktop is ASrock Extreme 4 Z68 which I really like. I've had mostly good experiences with Asus also, but a few bad ones too. Overall I think it's bad. But if it does happen, maybe Asus will be smart and kind of leave them alone and let them do their own thing. If it has to go down, the dynamic I would like to see would be ASrock for the low and mid range ATX and Micro ATX boards, have them do the mini ITX boards, then have Asus concentrate and make the ROG super high end boards. But mostly if it happens I hope Asus leaves them alone and realizes they have a winning business model and lets them do what they want.
  • 3 Hide
    twelch82 , October 1, 2012 7:08 PM
    I had a really bad experience with ASUS a couple of builds ago - a motherboard that would overvolt the RAM, destroying it after a few months and causing random crashes - so I've been avoiding them now. It wasn't an issue unique to my board; I learned it was a known issue with the board a couple years later, and after going through several sets of RAM sticks.

    They may have been synonymous with premium quality at one time, but I feel like that isn't the case anymore. It'd be a shame to see ASRock go away, because they'd been making some pretty good stuff.
  • -1 Hide
    goodguy713 , October 1, 2012 7:12 PM
    personally i prefer gigabyte so .. this really has no impact on me .. how ever it would or could possibly increase prices or allow one of the lessor board makers take up some of those sales .. that is saying that they completely stop selling Asrock boards
  • 4 Hide
    snajper69 , October 1, 2012 7:23 PM
    I owned both Asus and Asrock mobo both great quality and never an issue.
  • 4 Hide
    technoholic , October 1, 2012 7:39 PM
    puddleglumI didn't know ASRock is an independant company. I still thought they were a subsidiary of ASUS. Sort of like Lincoln Mercury to Ford.

    +1 i thought the same
  • 1 Hide
    yerld , October 1, 2012 7:56 PM
    ASRock left the fold once ASUS spun off their manufacturing division into Pegatron (which owns ASRock and continues to manufacture their boards).

    Supposedly, these moves were largely political.
  • 2 Hide
    joytech22 , October 1, 2012 8:41 PM
    I've tried Gigabyte, Asus and ASRock and I have to say two Gigabytes died, one Asus and one ASRock.

    Both Gigabyte Boards likely succumbed to heat, one Asus board to heat as well but I'm not sure why the ASRock died.

    In saying all of that, through my own experiences I believe that these three mobo makers (excluding others since I haven't tried them) are pretty damn good.
  • 1 Hide
    Darkerson , October 1, 2012 8:59 PM
    Since I started building my own PCs back in 2004, I have always used ASRock due to the exceptional value you get for what you pay. Starting with the 939Dual-SATA2, then the NF6G-VSTA, followed by the M3A770DE, and lastly with my current Extreme3 Gen3, I have yet to have one die on me. So I am conflicted about this rumored merger. :/ 
  • 3 Hide
    obsama1 , October 1, 2012 9:07 PM
    ASRock has been doing very well recently. They offer great bang for the buck, and they're bound to get better. ASUS knows that ASRock might eclipse them soon if they don't do anything. If this true, I hope it's like when Google bought Motorola. They just become a subsidiary and ASRock just keeps doing what they do.
  • 1 Hide
    matt_b , October 1, 2012 9:26 PM
    Is this like a return to the mothership move for AsRock? This would be a shame if the deal went through. AsRock just started recently putting out some really quality motherboards with some innovative features. The oddity is about the time they broke major independence from Asus, it was not too long after that they started becoming a premier manufacturer - coincidence?
  • 0 Hide
    phamhlam , October 1, 2012 9:30 PM
    Old_Fogie_Late_BloomerI'm not sure how I feel about this. I went ASRock over Asus for my P67 build (due to some apparent issues with Asus's P67 offerings) and I don't have any regrets about the decision. I sort of feel like ASRock is doing okay the way they are.



    If only I did the same. I went ASUS and now, my motherboard is RMA and I think it took my i5 2500k with it. ASUS made bad P67 motherboard.
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