Asus Smacks Gigabyte with a Lawsuit
Earlier this month Tom’s Hardware reported on Gigabyte’s claim about Asus’s energy efficiently features being a blatant lie to consumers. Since then, the two giants have had a very public and on-going spat. However, Asus is now taking this battle into the next round by slinging a lawsuit against Gigabyte and reporting them to the Fair Trade Commission of Taiwan. Asus claims its rival, “Gigabyte, without a full understanding of ASUS’ engineering design and methods, has made false accusations against ASUS motherboards’ EPU features.”
Asus also detailed Gigabyte’s use of misleading photographs of blown capacitors in presentations that led the audiences to believe the product was from Asus to support allegations of sub-par component quality from Asus. However, Asus claims the photographs were taken from a graphics card that is manufactured by a completely different vendor. Asus described its rival’s actions as indecent and “outside the realm of decent competition.”
“While it is common to have competition among companies, the use of the above mentioned methods are defamatory and condemnable. ASUS deeply resents Gigabyte’s action(s)…ASUS takes pride in its innovations, which are measured against the highest standards in the industry at all stages of operation - from project development, engineering, manufacturing to service. Through a combination of the best quality-controlled components and processes, ASUS delivers state-of-the art technology breakthroughs to meet customers’ needs. Every breakthrough is the result of huge R&D engineering efforts.”
As of last week Gigabyte stood by its allegations and was eagerly waiting for Asus to provide more details about the company’s EPU performance. Asus has now launched an official website regarding EPU engineering data on its motherboards. While the new site does provide more in depth information regarding the company’s EPU, it does not however provide any detailed performance or testing data. It’s a slight disappointment in the fact that a lot of users were hoping to see some empirical evidence that would disprove Gigabyte’s claims.
Its ironic that just less than two years ago Asus and Gigabyte were holding each other’s hand in a joint venture to manufacture components. It just goes to show the intense competitive market that these two giants are in now. No details of compensation were mentioned, but more information should unfold as this drama is far from over.
I'm not a fanboy of either side. My last build is an EVGA 790i Ultra and my previous machines have been MSI or Epox, but I'm still interested in the outcome. Gigabyte and ASUS seem to be the most popular MoBo makers here at Tom's.
Regardless of whether Gigabyte's allegations are true or not, the way Gigabyte presented themselves while making the claims was very unprofessional. When working with computers I want to know the technical details of my parts, and not the marketing slander that seems to be spewing from Gigabyte. It's unfortunate that there is yet another lawsuit out there, but I can't help but feel Gigabyte was asking for this one.
it's a shame that both leading companies behave that way & not focusing on leading the market for better solutions.
still it would be nice to see benches of the EPU & not explaining.
Additionally, graphs only make sense when they have values with them. A slope looks good, but what does it mean in technical terms? Look, I have a very steep slope. It is from 1000 to 999....
wow talk about caring about something that doesnt matter..... BFD. a little common sense goes a long way.
Anyways i pretty much only buy asus or gigabyte so whatever but they really asked to be sued in my opinion> they will settle im pretty sure.
Ummm and ASUS isn't being dirty by lying to its customers? How is Gigabyte "playing dirty" at all? No crap they're doing this for business gain, who wouldn't call out a competitor's lie or shady practice? Hello?! This is business.
At least
Not quality of products - recently I heard many Eee PCs failed, which seems to be QC problem
Not support - Just Google and see what you find
Not trustworthiness - try to fool/mislead again and again
Not even doing / not affordable to use spell check! (See Cham's comment above)
So is that highest standard in all stages of operation?
"Be brand loyal to at least one product. It tells a lot about who you are and where you came from. Me? I like Hellman's mayonnaise and Genesee beer, which makes me the fleshy, stubbornly upstate ne'er-do-well that I will always be."
That being said, I do read lots of those analysis (guilty!), and have read from independent sites, before the public spat began, that the ASUS EPU *failed* under stress, ie: running CoD4 or some other game, the game crashed/BSOD'd, while the Gigabyte using the DES ran without problems, and with less power drain than Asus' boards.
So far, Gigabyte's claims seem verified by independent parties, and Asus has done nothing conclusive to prove them wrong. Slapping them with a lawsuit while still providing no empirical proof just seems to discredit Asus even more, imho.
I have owned Asus boards in the past, but my next board, ordered and shipped, is a Gigabyte (EX38-DS4 to be precise).
(And to Asus' credit, I bought an eee PC and love it!)