Asus Chairman: Smartwatch Will Be "Hero" Product
The chairman talks about the upcoming Asus smartwatch.
Currently, we don't know anything about the upcoming Asus smartwatch, only that the device will land in September with a price tag of $99 to $149, and use Google's new Android Wear as the operating system. The device will be competing with the LG G Watch and the Samsung Gear Live, both of which are already on the market.
However, Asus Chairman Jonney Shih shared a few details on Thursday during the Taiwan Economic Summit in Taipei, stating that when the smartwatch debuts, it will (naturally) be an innovative product. As reported by Focus Taiwan, the device will have the right balance between price, form factor, technical feasibility and launch timing.
"With so many requirements to think over, we need to find out the right trade-off in order to make what we call a 'hero product,'" he said.
He added that the smartwatch will have a number of features such as notifications and the ability to understand users so that the device can help them solve real-time problems. That seemingly builds upon a brief description of the device back in March when he said it could be controlled using voice commands and customizable hand gestures.
Shih also expects that consumers will replace their watch with the Asus gadget, which is why the form factor really matters. However, he previously pointed out that it's not meant to replace the smartphone, but to compliment the device because phones have "mature applications" that customers want to use.
Shih added on Thursday that Asus is considering new options for the user interface on the smartwatch due to the screen's small size. He didn't go into details, but seemingly indicates that the company is shooting to offer services and features that are best suited for a watch form factor.