BlackBerry 10's New Features Shown Off; Jury Still Out

At the company's BlackBerry Jam developers conference, RIM gave developers an update about BB10, which carries the hope that RIM can return to old glory. The short news is that the OS is still very much in development and the key features are met with doubt and, in some instances, with the conclusion that RIM is building functionality no one needs.

BB10 will be presumably advertised on its new interface as well as anchor features such as BlackBerry Hub and BlackBerry Balance. The former is a new approach to integrate core BlackBerry applications such as Messenger (BBM) and Calendar. Balance is aimed squarely at the business world with the ability to support two user profiles - one for your private life and one for your business life.

The profiles are completely separate and even use separate ways to access RIM's application store. The big news for Calendar is that it now interfaces with social networks such as LinkedIn, Twitter, and Facebook. BBM gets an interface described as "one-thumb navigation", which plays into the successful history of BlackBerry phones when they were especially useful when used with just one hand. BBM also got a dedicated emoticon key, if that is important for you.

Much of BB10 seems to be revealing how RIM is trying how to create a consumer/business devices from the perspective of a business user, while its competition has consumer devices that are moving into the business world. RIM believes that BB10 will be key for RIM to establish itself as the third-largest smartphone platform. BB10 needs to be much more disruptive and revolutionary than what the company offers today.

 

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  • hero1
    Bring this thing out and do a major PR for it. The marketing branch better do their best and I might swtich to this phone. It's either this, SGSII or Lumia 920. Apple just screwed with me with the maps and rogue apps about lock screen that resemble Android grid system that turn out to be fake and wasting people's money (never bought one of those but it pisses me off how so many of those pass their so called reviews). Anyways, do us Canadians a favour and unleash this thing asap, we can't afford to lose another Canadian company.
    9
  • kinggremlin
    I don't make a habit of complaining about grammar on the internet, but what the hell? Was this article run through a late 90's version of babelfish before it was posted? When there are so many errors that the article is difficult to read and understand, it's clear that no one on this site gives a crap about the quality of writing here. Why is it so difficult for this site to publish articles that don't look like they were written by C student in the 5th grade? Does anyone here ever proofread their work before publishing it? The other major sites don't seem to have this problem.
    -3
  • schnitter
    The only blackberry jam people are interested now are the one they put, together with peanut butter, on their sandwitches.
    2