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Watch Jane Unbox the BlackBerry Z10 Smartphone

By , Jane McEntegart, video by Alex Davies - Source: Tom's Hardware US | B 35 comments

Thinking inside the box.

Today was a big day for BlackBerry, the company formerly known as Research in Motion. It was the big reveal of BlackBerry 10 and the new-generation devices, the all-touch Z10 and the QWERTY-based Q10. All attendees got to take home a Z10 phone, and we couldn't wait to unbox it right at the event.

Check out the video below to see our very own Jane unbox the demo unit of the Z10. We're not sure if this is indicative of the final retail packaging, but it won't take long to find out with the Z10 hitting the UK tomorrow and Canada next week.

BlackBerry Z10 Unboxing

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Top Comments
  • 15 Hide
    jupiter optimus maximus , January 30, 2013 10:27 PM
    "Watch Jane Unbox..."
  • 10 Hide
    JMcEntegart , January 30, 2013 11:38 PM
    bobusboy3 minutes of my life I'll never get back. Who cares what's in the box? Was it going to be a surprise that there's a manual? (OMG FRENCH AND ENGLISH; I had no idea Canada had not one! But two! Official languages) and a charger?Post a video with the phone running and you putting it through it's paces.


    The point of an unboxing video is purely to unbox the device and show off the packaging. Is it a little nerdy to care what kind of packaging the latest gadgets come in? I guess, but we're always curious. Sorry you didn't get as much as you hoped from the video. Perhaps you'll prefer some of the other videos we've got on the way. Thanks for reading, and sorry you feel like you wasted your time!
Other Comments
  • 5 Hide
    sacre , January 30, 2013 10:01 PM
    i'm happy that blackberry is trying to make a come back. Android phones have a choppy slow to respond at times interface, Apple has a I-cant-customize-jack interface so i'm hoping Blackberry pulls out some nice moves to force the other companies to step it up. More competition means better products for us.
  • 4 Hide
    gggplaya , January 30, 2013 10:12 PM
    sacrei'm happy that blackberry is trying to make a come back. Android phones have a choppy slow to respond at times interface, Apple has a I-cant-customize-jack interface so i'm hoping Blackberry pulls out some nice moves to force the other companies to step it up. More competition means better products for us.


    None of the latest devices have choppiness, android 4.0 addressed many of the code efficiency problems.

    My LG optimus G has absolutely no choppiness, it's blazing fast and smooth of course it also has a quad core processor. My EVO 3D also isn't choppy or slow at all.

    Your problem might be that android can throttle down a processor when at idle, whoever designs the phone can set the frequency to conserve battery life, it may take a second or 2 to wake the device up and allow the processor to throttle to full speed. Your phone just sucks, get a better device or try a custom ROM.
  • 0 Hide
    house70 , January 30, 2013 10:22 PM
    An excellent hands-on (initial hands-on) with the BB z10 on Android Central. Go look it up.
    Also excellent ref. to porting Android apps to BB, or even running them natively in the BB OS. THAT can make the difference for this phone.
  • 15 Hide
    jupiter optimus maximus , January 30, 2013 10:27 PM
    "Watch Jane Unbox..."
  • 7 Hide
    merikafyeah , January 30, 2013 10:34 PM
    That phone sure is sexy. And my god those manuals!! Mmmm....
  • 2 Hide
    lpedraja2002 , January 30, 2013 10:55 PM
    gggplayaNone of the latest devices have choppiness, android 4.0 addressed many of the code efficiency problems. My LG optimus G has absolutely no choppiness, it's blazing fast and smooth of course it also has a quad core processor. My EVO 3D also isn't choppy or slow at all. Your problem might be that android can throttle down a processor when at idle, whoever designs the phone can set the frequency to conserve battery life, it may take a second or 2 to wake the device up and allow the processor to throttle to full speed. Your phone just sucks, get a better device or try a custom ROM.


    I'm sorry but this is not entirely true. I've been using a Samsung Galaxy Note 2 for over a week with the latest "project butter" update and it still gets the occasional choppiness, though much improved from before.
  • -7 Hide
    bobusboy , January 30, 2013 10:56 PM
    3 minutes of my life I'll never get back.

    Who cares what's in the box? Was it going to be a surprise that there's a manual? (OMG FRENCH AND ENGLISH; I had no idea Canada had not one! But two! Official languages) and a charger?

    Post a video with the phone running and you putting it through it's paces.
  • 1 Hide
    d_kuhn , January 30, 2013 10:57 PM
    I unboxed my new Razr Maxx HD today... the box was about an inch bigger than the phone and was very well designed. The Apple products I've bought in the past (iPhones) also came in slick compact packaging that is well designed to give the 'minimalist' impression. This... is not.
  • 5 Hide
    g-unit1111 , January 30, 2013 11:07 PM
    Here's a very poorly worded headline about the Blackberry Z10: "6,000 RIM jobs at stake". :lol: 

    http://cheezburger.com/7020332544

  • 7 Hide
    neon neophyte , January 30, 2013 11:08 PM
    watch jane... SOLD!
  • 8 Hide
    Camikazi , January 30, 2013 11:35 PM
    bobusboy3 minutes of my life I'll never get back. Who cares what's in the box? Was it going to be a surprise that there's a manual? (OMG FRENCH AND ENGLISH; I had no idea Canada had not one! But two! Official languages) and a charger?Post a video with the phone running and you putting it through it's paces.

    What exactly does unboxing mean to you that you didn't know what was gonna be in the video?
  • 10 Hide
    JMcEntegart , January 30, 2013 11:38 PM
    bobusboy3 minutes of my life I'll never get back. Who cares what's in the box? Was it going to be a surprise that there's a manual? (OMG FRENCH AND ENGLISH; I had no idea Canada had not one! But two! Official languages) and a charger?Post a video with the phone running and you putting it through it's paces.


    The point of an unboxing video is purely to unbox the device and show off the packaging. Is it a little nerdy to care what kind of packaging the latest gadgets come in? I guess, but we're always curious. Sorry you didn't get as much as you hoped from the video. Perhaps you'll prefer some of the other videos we've got on the way. Thanks for reading, and sorry you feel like you wasted your time!
  • 0 Hide
    mlopinto2k1 , January 30, 2013 11:43 PM
    d_kuhnI unboxed my new Razr Maxx HD today... the box was about an inch bigger than the phone and was very well designed. The Apple products I've bought in the past (iPhones) also came in slick compact packaging that is well designed to give the 'minimalist' impression. This... is not.
    I love my Razr Maxx and my friend got the HD, very nice phone. Packaging is, yes, very nice as well. The one thing I do not like about the HD is the software buttons instead of the hardware ones. Maybe it's just me.
  • 0 Hide
    mlopinto2k1 , January 30, 2013 11:44 PM
    JMcEntegartThe point of an unboxing video is purely to unbox the device and show off the packaging. Is it a little nerdy to care what kind of packaging the latest gadgets come in? I guess, but we're always curious. Sorry you didn't get as much as you hoped from the video. Perhaps you'll prefer some of the other videos we've got on the way. Thanks for reading, and sorry you feel like you wasted your time!
    Maybe he was a bit too harsh (ya think?)... but I think there is something he was trying to get across, maybe it was where you did it? To me the whole "presence" came across as you weren't interested or maybe you were nervous? Anyway, how does the phone run!? Do you like it?
  • 4 Hide
    JMcEntegart , January 30, 2013 11:47 PM
    d_kuhnI unboxed my new Razr Maxx HD today... the box was about an inch bigger than the phone and was very well designed. The Apple products I've bought in the past (iPhones) also came in slick compact packaging that is well designed to give the 'minimalist' impression. This... is not.


    I'm hoping the demo packaging and retail packaging are not one and the same. The phone itself feels solid and compact, the packaging feels thrown together. Sure, it's a silly thing to worry about, but when looking at Apple's packaging or Google's packaging for any of the Nexus devices, it doesn't compare.
  • 4 Hide
    dimar , January 30, 2013 11:52 PM
    What happened to Jane's funny accent?
  • 0 Hide
    d_kuhn , January 31, 2013 12:22 AM
    JMcEntegartI'm hoping the demo packaging and retail packaging are not one and the same. The phone itself feels solid and compact, the packaging feels thrown together. Sure, it's a silly thing to worry about, but when looking at Apple's packaging or Google's packaging for any of the Nexus devices, it doesn't compare.


    I think you might be right... but if I was Blackberry, knowing how the 'unboxing' crowd generate the first impressions of a new product on the web (even though I'd be the first to admit it's a bit silly)... I'd not have let that box out of the closet.
  • 2 Hide
    abbadon_34 , January 31, 2013 12:23 AM
    dimarWhat happened to Jane's funny accent?


    She does say "zed"
  • 0 Hide
    d_kuhn , January 31, 2013 12:25 AM
    The box reminds me of the old PC games that used to come in HUGE boxes, then when they first started coming out in CD cases I felt cheated ... "Hey, I used to get a big box for 50 bucks... now I just get a cd case?" ... then I realized "those big boxes were mostly empty... and now I can fit 3 times as many games on a shelf!".
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