Consulting company Kagan Research believes that consumers will spend substantially more money on services provided by their cable company in the next years. Quickly increasing subscriber fees may be one part of the equation, but Kagan expects that the cable industry will be able to take advantage of triple-play, which extends the reach of cable providers deeper into the voice communications and data services.

The company believes that the average revenue per cable subscriber per month will climb from $80.16 in 2005 to $142.37 in 2015 as cable ramps its triple-play subscriber count and bolsters revenue via digital enhancements, advertising and interactive services. The firm also estimates that there will be 28.7 million cable VoIP subscribers and more than 45 million cable modem subscribers in the U.S. by 2007.