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Activision Wants Consoles to be Replaced by PCs

By - Source: Tom's Hardware US | B 128 comments

So basically, he just wants to make games for PC that will be played from the couch.

Today, we live in a multiplatform world. Many games that hit the PlayStation 3 are also on the Xbox 360, and some of those even make it to the PC. Due to hardware constraints, the Wii may get a watered down version of the software.

Activision, one of the leading cross platform publishers, wishes to move away from the "walled gardens" set by the likes of Sony, Microsoft and Nintendo.

Bobby Kotick, Activision CEO, told the Financial Times that it believes that the majority of Xbox Live subscribers pay Microsoft for the Xbox 360 online service just to play Modern Warfare – a subscription fee that Activision doesn't get any share of.

"We've heard that 60 per cent of [Microsoft's] subscribers are principally on Live because of Call of Duty," Kotick told FT. "We don't really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it's not our network."

Of course, Activision has still made a tidy sum from the sales of Modern Warfare 2 and the $15 map packs that it inevitably sells millions of.

Kotick's solution to this is simply to turn to the PC, where it can set its own model for pricing – not unlike what Blizzard has done with World of Warcraft and Battle.net. He added that Activision would "very aggressively" support the likes of HP and Dell in any effort of making an easy 'plug-and-play' PC that would hook up directly to the TV.

(via GameSpot.)

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Top Comments
  • 34 Hide
    eklipz330 , July 7, 2010 2:15 PM
    what, they want it on pc so THEY can charge us for it? screw you activision. stay on ur console
  • 32 Hide
    noodlegts , July 7, 2010 2:22 PM
    Every time that man speaks I kind of throw up in my mouth a little bit.

    So he wants a PC that plays like a console so Activision can charge its own subscription fee for games that have been deteriorating in quality for some time now...

    Maybe if you just made good games, you could sell a lot of them rather than trying to squeeze money out of every point in the system. I mean, I bought BFBC2 JUST because it had dedicated servers and it was Modern Warfare-ish. Thats a lot of extra sales Activision could have made.
  • 31 Hide
    aznpwned , July 7, 2010 2:12 PM
    Oh the irony.
Other Comments
  • 31 Hide
    aznpwned , July 7, 2010 2:12 PM
    Oh the irony.
  • 34 Hide
    eklipz330 , July 7, 2010 2:15 PM
    what, they want it on pc so THEY can charge us for it? screw you activision. stay on ur console
  • 25 Hide
    atdhe , July 7, 2010 2:18 PM
    Although I'm a PC fan, hate consoles, he is basically saying, we want more money...

    Well, as long as it benefits us, the consumers, I'm ok with it.
  • 32 Hide
    noodlegts , July 7, 2010 2:22 PM
    Every time that man speaks I kind of throw up in my mouth a little bit.

    So he wants a PC that plays like a console so Activision can charge its own subscription fee for games that have been deteriorating in quality for some time now...

    Maybe if you just made good games, you could sell a lot of them rather than trying to squeeze money out of every point in the system. I mean, I bought BFBC2 JUST because it had dedicated servers and it was Modern Warfare-ish. Thats a lot of extra sales Activision could have made.
  • 12 Hide
    hot74rod2003 , July 7, 2010 2:23 PM
    if they would get away from console that would be great for us pc gamers!!!! the programers woud be able to concentrate and put all their time into pc,,,making a better overall game!
  • 6 Hide
    Regulas , July 7, 2010 2:25 PM
    To add to my comment, this would spur the development and focus back to the PC for games, get away from port jobs. Still not buying SC2 because of their 3 part game with no LAN support.
  • 24 Hide
    tokenz , July 7, 2010 2:34 PM
    regulasWOW, suddenly I am liking Activision.


    Why so they can charge you 60 for a game, 15 for a map pack, and now they want to charge a subscription fee on top of it. Hey activision make a game that is fun. Like MW2 was for the first 5 minutes before everyone started cheating.
  • -9 Hide
    digiex , July 7, 2010 2:35 PM
    Linux platform please.
  • 29 Hide
    superblahman123 , July 7, 2010 2:38 PM
    Quote:
    Activision would "very aggressively" support the likes of HP and Dell in any effort of making an easy 'plug-and-play' PC that would hook up directly to the TV


    Solution: PC with HDMI out and a controller... this has been available for quite some time
  • 26 Hide
    tokenz , July 7, 2010 2:38 PM
    This guy is amazing . So what he is basically saying is he wants, Dell or HP to make a computer that hooks up to a tv. (basically a console). So they can sell a game that would be on par spec wise with a console. Just so they can charge for the game, all add ons, and make you subscribe for a fee, just to play a game. Hey activision make your own damn console. No wonder Infinity Ward told you to go.
  • -4 Hide
    superblahman123 , July 7, 2010 2:39 PM
    superblahman123Solution: PC with HDMI out and a controller... this has been available for quite some time


    They should also look into PC designs like iBuyPower's LAN Warrior PC
  • 12 Hide
    sliem , July 7, 2010 2:40 PM
    "We don't really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it's not our network."

    Translate: we are greedy rich bastards and want your money no matter how. We, like Apple, care not of you, only your money.
  • 14 Hide
    matt_b , July 7, 2010 2:44 PM
    Quote:
    We've heard that 60 per cent of [Microsoft's] subscribers are principally on Live because of Call of Duty

    Equates to -> "We saw the announcement by EA with the intention of charging a fee for their used games to be played online, then we got to looking at our cash-cow and started thinking of how to come up with a way to cash in ourselves."
  • 2 Hide
    ern88 , July 7, 2010 2:45 PM
    I don't know how to take this from Activision. I like to know what their true Agenda is. And really. Can there be a "Wanna-be PC Console"that will not need a single upgrade for 5 years...I don't think so. I think Activision better wake up from lala land. Anyone remember 3D0. That was suppose to be a common platform to replace the Sega's and Nintendo's of that era. Never happened and don't seeing it happening in the near future.
  • 3 Hide
    hellwig , July 7, 2010 2:48 PM
    I like that game developers are unhappy with XBox live. I don't really like the fact that Activision just wants a cut of those profits for itself. I think its pretty shady that you have to pay anyone (other than your ISP) to play a game online when the content doesn't change. Sure MMORPGs are pay-per-play, but they usually have to update constantly. The only time console games update is when they release new DLC (which you have to pay for). I don't see how they justify making you pay to play online. If they allowed private servers, they wouldn't even be bearing the cost of hosting.
  • 5 Hide
    requiemsallure , July 7, 2010 2:49 PM
    I hope Blizzard breaks off from Activision for some reason.
  • 9 Hide
    aceright , July 7, 2010 2:52 PM
    First, CoD is dead. Kotick did that when he killed IW. Second, 60% of people are not on Live for CoD. The number of hugely popular games on Live before CoD even took off with MW1 pretty much paints this as revisionist history. Third, maybe he should consider the fact that the success of the platform apart from CoD is one of the reasons CoD does so well. Yes, he wants a cut of Live fees. Yet without the ecosystem that was already in place to support an online environment for the massive living room audiance he doesn't make his 1B off the CoD franchise.

    Without reading between the lines: For many months now Activision is preparing gamers for a pay-to-play model for CoD. Good thing they killed IW because it is all down hill from here and I have no interest. I am going to enjoy this blowing up in his face :) 
  • 2 Hide
    Euphoria_MK , July 7, 2010 3:00 PM
    doomedUSA****Edited by moderator for language*******.


    Are you crazy sir?
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