AMD Hires Away Nvidia's CUDA Guy
AMD grabs some talent from Nvidia.
Earlier this week, AMD announced that it has hired Manju Hegde as corporate vice president, Fusion Experience Program. Hegde previously served as vice president of CUDA Technical Marketing at Nvidia, and before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology.
"We are thrilled to be able to attract an experienced industry leader like Manju Hegde to the AMD team, a sign of the quality of talent we are able to attract to AMD on the strength of our Fusion roadmap," said Rick Bergman, senior vice president and general manager, AMD Products Group. "Manju brings prized expertise in developing the ecosystem for enabling breakthrough and heightened experiences on new architectures to AMD. As Manju and his team work with the ecosystem to usher in a new era of visual computing, we expect a wide range of industry leaders to embrace the future of accelerated computing through the combination of the GPU and CPU -- a combination only AMD can deliver with its AMD Fusion technology."
Hegde will lead the AMD Fusion Experience Program, an initiative focused on "identifying innovative computing solutions and applications poised to take full advantage of the forthcoming AMD Fusion family of Accelerated Processing Units (APU)."
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better salary?
If this means ATi get's physx, WHY THE HELL DID I PAY SO MUCH FOR MY FERMI?!
i "HAD" the money to crossfire a pair of 5850's but nooo.. i had to buy a NVIDIA 3D vision kit..
If this means ATi get's physx, WHY THE HELL DID I PAY SO MUCH FOR MY FERMI?!i "HAD" the money to crossfire a pair of 5850's but nooo.. i had to buy a NVIDIA 3D vision kit..
What i mean by "i had to buy a NVIDIA 3D vision kit.." is that if i was to change to ATi, i would not be able to do 3D anymore, messed myself up there.
ATI wants the brains behind PhysX, implementation,execution and marketing. Heres their man.
It's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?
ATI already pwns NVIDIA with the 5970. Now with this guy, I'm thinking 3 letters: O-M-G!
All right, conspiracy time. ATI didn't hire him, he was released by nV to be a plant. Now he can sabotage and nV will be victorious. You know, conspiracy theorists really do have a lot of fun.
It's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?
Ah no.
Just because Nvidia "failed"(yet will still make tons of money) with this current generation of desktop GPUs doesn't mean they are going anywhere. They will make money on the 300 series not to mention their other projects.Nvidia may have lost some market share with the ATI cards being agreed upon to be better but they wont go under because of it.
GO AMD!!!!!!
It's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?
Nvidia are too successful to die, look at VIA, they're still fighting to produce usable and cool products, they used to make the most power efficient CPU's and chipsets ever, now look at them, falling behind even Intel.
Nvidia is the opposite, creating the fastest GPU cores in the world year after year, that's why people buy from them, oh and for the features.
This guy can't reveal any nVidia company secrets to AMD.
So basically AMD's hoping that he has "the next big thing" up his sleve.
Would be awesome to see PhysX on ATI cards. They should just call it a truce and share technology. That way they can go back to fighting for my $$ on an even field again :]
the day AMD is on par with INTEL is the day i think people should start getting worried, because if successful they are capable of overrunning the market and monopolizing the industry.
I Love AMD products but when that day comes, i can only hope a company can go head to head with its own all in 1 system against them.
And I thought PhysX was a joke!
I think we all miss the point here.
"Hegde previously served as vice president of CUDA Technical Marketing at Nvidia".
Ageia Technologies wasn't much of a success, nvidia bought them to have a small extra under their belt. Marketing isn't the best department there is, unless the man doing the job (leading the team) knows how to properly advertise a product. I hope that ATi won't let him mess it up, they don't have a huge budget (unlike Nvidia) to spend.
Intel is a 100 billion dollar company. AMD/ATI is a 5 billion dollar company. I don't think Intel is going to break a sweat for a long time.
PhysX is already open, ATI just doesn't know how to do it and even went to the point of saying "we have something better." They are hoping this guy can "lead the way" to helping them utilize PhysX.
They will make money on the 300 series not to mention their other projects.
300 series was an nVidia-backed OEM rebrandation. It's a POS.
Other projects would be remaking FERMI into a workstation GPU. FERMI is huge, and the margins are slim.
good for AMD but I hope consumers won't be paying his salary through video cards sales... 5870 is still expensive >_
This guy can't reveal any nVidia company secrets to AMD...
Ofcourse he can't, nVidia placed a chip on his brain to stop him from doing such a thing ... pff.
What exactly do you think is stopping him to reveal such secrets using "unofficial channels"?
This guys was probably a bit upset about how Nvidia handled PhysX.
Payback is a bitch, and he's now in a position to dish it out.
AMD didn't want to be caught saying CUDA, woulda, shoulda.
This guy was in charge of MARKETING cuda, not making it. The only thing he's likely to have up his sleeve is a fancy ad campaign or a rubber chicken.
Damn, good poach.
This guy was in charge of MARKETING cuda, not making it. The only thing he's likely to have up his sleeve is a fancy ad campaign or a rubber chicken.
Right, not only did you not read the entire article, you couldn't finish the first paragraph: "...before that was chief executive officer
and co-founder of AGEIA Technologies Inc."
This guy was in charge of MARKETING cuda, not making it. The only thing he's likely to have up his sleeve is a fancy ad campaign or a rubber chicken.
"...before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology."
CEO and co-founder of the company that made PhysX. L2Read.
the day AMD is on par with INTEL is the day i think people should start getting worried, because if successful they are capable of overrunning the market and monopolizing the industry. I Love AMD products but when that day comes, i can only hope a company can go head to head with its own all in 1 system against them.
It came in 2004-2006. Then intel came out with core 2. AMD never surpassed 50% market share.
And if what you are saying is true, then Intel is currently in the position to "overrun the market and monopolize the industry".
"...before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology."CEO and co-founder of the company that made PhysX. L2Read.
I did read the whole article, and for the past 2 years he's been a sales flunky at nvidia.
Kelemvor4 was merely pointing out that this guy was a manager, not a creator. Unless he also invented Ageia as a developer, all AMD got was a "manager;" maybe a good one, but that isn't going to turn up the next great thing from them, just bring it to market maybe with a great explanation of why you [should] want to buy it.
I have a suspicion that the GPU core will somehow enable the CPU core in Fusion to be much much faster then current processors, yet the GPU core will not replace your graphics card or MB based solution.
I think this guy's job is going to be integrating havok into the amd video cards like nvidia did with ageia. I remember hearing a few months ago that amd was working with havok to do the same thing that nvidia was doing with their cuda tech. Anyone who's seen the havok cloth demo knows that it pwnz physx bad. If amd is able to draw the driving force behind cuda to their side of the fence then I would surmise that's what hes going to be doing.
I have a suspicion that the GPU core will somehow enable the CPU core in Fusion to be much much faster then current processors, yet the GPU core will not replace your graphics card or MB based solution.
WTF you been doing for the past two years? Working for a Fortune 1000 company?