AMD Hires Away Nvidia's CUDA Guy
AMD grabs some talent from Nvidia.
Earlier this week, AMD announced that it has hired Manju Hegde as corporate vice president, Fusion Experience Program. Hegde previously served as vice president of CUDA Technical Marketing at Nvidia, and before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology.
"We are thrilled to be able to attract an experienced industry leader like Manju Hegde to the AMD team, a sign of the quality of talent we are able to attract to AMD on the strength of our Fusion roadmap," said Rick Bergman, senior vice president and general manager, AMD Products Group. "Manju brings prized expertise in developing the ecosystem for enabling breakthrough and heightened experiences on new architectures to AMD. As Manju and his team work with the ecosystem to usher in a new era of visual computing, we expect a wide range of industry leaders to embrace the future of accelerated computing through the combination of the GPU and CPU -- a combination only AMD can deliver with its AMD Fusion technology."
Hegde will lead the AMD Fusion Experience Program, an initiative focused on "identifying innovative computing solutions and applications poised to take full advantage of the forthcoming AMD Fusion family of Accelerated Processing Units (APU)."

i "HAD" the money to crossfire a pair of 5850's but nooo.. i had to buy a NVIDIA 3D vision kit..
What i mean by "i had to buy a NVIDIA 3D vision kit.." is that if i was to change to ATi, i would not be able to do 3D anymore, messed myself up there.
Ah no.
Just because Nvidia "failed"(yet will still make tons of money) with this current generation of desktop GPUs doesn't mean they are going anywhere. They will make money on the 300 series not to mention their other projects.Nvidia may have lost some market share with the ATI cards being agreed upon to be better but they wont go under because of it.
Nvidia are too successful to die, look at VIA, they're still fighting to produce usable and cool products, they used to make the most power efficient CPU's and chipsets ever, now look at them, falling behind even Intel.
Nvidia is the opposite, creating the fastest GPU cores in the world year after year, that's why people buy from them, oh and for the features.
So basically AMD's hoping that he has "the next big thing" up his sleve.
I Love AMD products but when that day comes, i can only hope a company can go head to head with its own all in 1 system against them.
"Hegde previously served as vice president of CUDA Technical Marketing at Nvidia".
Ageia Technologies wasn't much of a success, nvidia bought them to have a small extra under their belt. Marketing isn't the best department there is, unless the man doing the job (leading the team) knows how to properly advertise a product. I hope that ATi won't let him mess it up, they don't have a huge budget (unlike Nvidia) to spend.
300 series was an nVidia-backed OEM rebrandation. It's a POS.
Other projects would be remaking FERMI into a workstation GPU. FERMI is huge, and the margins are slim.
Ofcourse he can't, nVidia placed a chip on his brain to stop him from doing such a thing ... pff.
What exactly do you think is stopping him to reveal such secrets using "unofficial channels"?