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AMD Hires Away Nvidia's CUDA Guy

By - Source: Tom's Hardware US | B 52 comments

AMD grabs some talent from Nvidia.

Earlier this week, AMD announced that it has hired Manju Hegde as corporate vice president, Fusion Experience Program. Hegde previously served as vice president of CUDA Technical Marketing at Nvidia, and before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology.

"We are thrilled to be able to attract an experienced industry leader like Manju Hegde to the AMD team, a sign of the quality of talent we are able to attract to AMD on the strength of our Fusion roadmap," said Rick Bergman, senior vice president and general manager, AMD Products Group. "Manju brings prized expertise in developing the ecosystem for enabling breakthrough and heightened experiences on new architectures to AMD. As Manju and his team work with the ecosystem to usher in a new era of visual computing, we expect a wide range of industry leaders to embrace the future of accelerated computing through the combination of the GPU and CPU -- a combination only AMD can deliver with its AMD Fusion technology."

Hegde will lead the AMD Fusion Experience Program, an initiative focused on "identifying innovative computing solutions and applications poised to take full advantage of the forthcoming AMD Fusion family of Accelerated Processing Units (APU)."

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Top Comments
  • 31 Hide
    LLJones , May 30, 2010 10:00 PM
    All right, conspiracy time. ATI didn't hire him, he was released by nV to be a plant. Now he can sabotage and nV will be victorious. You know, conspiracy theorists really do have a lot of fun.
  • 22 Hide
    imrul , May 30, 2010 9:46 PM
    better salary?
  • 21 Hide
    FUtomNOreg , May 30, 2010 11:47 PM
    AMD didn't want to be caught saying CUDA, woulda, shoulda.
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    Display all 52 comments.
  • 22 Hide
    imrul , May 30, 2010 9:46 PM
    better salary?
  • 21 Hide
    joytech22 , May 30, 2010 9:50 PM
    If this means ATi get's physx, WHY THE HELL DID I PAY SO MUCH FOR MY FERMI?!

    i "HAD" the money to crossfire a pair of 5850's but nooo.. i had to buy a NVIDIA 3D vision kit..
  • -8 Hide
    joytech22 , May 30, 2010 9:51 PM
    joytech22If this means ATi get's physx, WHY THE HELL DID I PAY SO MUCH FOR MY FERMI?!i "HAD" the money to crossfire a pair of 5850's but nooo.. i had to buy a NVIDIA 3D vision kit..


    What i mean by "i had to buy a NVIDIA 3D vision kit.." is that if i was to change to ATi, i would not be able to do 3D anymore, messed myself up there.
  • 19 Hide
    notty22 , May 30, 2010 9:51 PM
    ATI wants the brains behind PhysX, implementation,execution and marketing. Heres their man.
  • -7 Hide
    dman3k , May 30, 2010 9:57 PM
    It's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?
  • 6 Hide
    JOSHSKORN , May 30, 2010 9:57 PM
    ATI already pwns NVIDIA with the 5970. Now with this guy, I'm thinking 3 letters: O-M-G!
  • 31 Hide
    LLJones , May 30, 2010 10:00 PM
    All right, conspiracy time. ATI didn't hire him, he was released by nV to be a plant. Now he can sabotage and nV will be victorious. You know, conspiracy theorists really do have a lot of fun.
  • 20 Hide
    proxy711 , May 30, 2010 10:07 PM
    dman3kIt's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?

    Ah no.

    Just because Nvidia "failed"(yet will still make tons of money) with this current generation of desktop GPUs doesn't mean they are going anywhere. They will make money on the 300 series not to mention their other projects.Nvidia may have lost some market share with the ATI cards being agreed upon to be better but they wont go under because of it.
  • 4 Hide
    Hellbound , May 30, 2010 10:08 PM
    GO AMD!!!!!!
  • 17 Hide
    rhino13 , May 30, 2010 10:13 PM
    This guy can't reveal any nVidia company secrets to AMD.
    So basically AMD's hoping that he has "the next big thing" up his sleve.
  • -3 Hide
    ashkaji , May 30, 2010 10:27 PM
    Would be awesome to see PhysX on ATI cards. They should just call it a truce and share technology. That way they can go back to fighting for my $$ on an even field again :]
  • 11 Hide
    micr0be , May 30, 2010 10:29 PM
    the day AMD is on par with INTEL is the day i think people should start getting worried, because if successful they are capable of overrunning the market and monopolizing the industry.

    I Love AMD products but when that day comes, i can only hope a company can go head to head with its own all in 1 system against them.
  • -8 Hide
    kikireeki , May 30, 2010 10:35 PM
    And I thought PhysX was a joke!
  • 4 Hide
    vider , May 30, 2010 10:51 PM
    I think we all miss the point here.
    "Hegde previously served as vice president of CUDA Technical Marketing at Nvidia".

    Ageia Technologies wasn't much of a success, nvidia bought them to have a small extra under their belt. Marketing isn't the best department there is, unless the man doing the job (leading the team) knows how to properly advertise a product. I hope that ATi won't let him mess it up, they don't have a huge budget (unlike Nvidia) to spend.
  • -7 Hide
    bochica , May 30, 2010 10:54 PM
    PhysX is already open, ATI just doesn't know how to do it and even went to the point of saying "we have something better." They are hoping this guy can "lead the way" to helping them utilize PhysX.
  • 8 Hide
    ddkshah , May 30, 2010 10:56 PM
    Intel is a 100 billion dollar company. AMD/ATI is a 5 billion dollar company. I don't think Intel is going to break a sweat for a long time.
  • 13 Hide
    shadow187 , May 30, 2010 10:59 PM
    proxy711They will make money on the 300 series not to mention their other projects.


    300 series was an nVidia-backed OEM rebrandation. It's a POS.

    Other projects would be remaking FERMI into a workstation GPU. FERMI is huge, and the margins are slim.
  • 0 Hide
    7amood , May 30, 2010 11:09 PM
    good for AMD but I hope consumers won't be paying his salary through video cards sales... 5870 is still expensive >_
  • 2 Hide
    cryogenic , May 30, 2010 11:33 PM
    rhino13This guy can't reveal any nVidia company secrets to AMD...


    Ofcourse he can't, nVidia placed a chip on his brain to stop him from doing such a thing ... pff.

    What exactly do you think is stopping him to reveal such secrets using "unofficial channels"?
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