Whoa... It's a Double Rainbow... for Windows Live
What does it mean?
Remember this guy?
Double Rainbow
That was Paul “Hungry Bear” Vasquez, who we all know by now to be truly impressed by rainbows. But his 15 minutes of fame aren't up yet (the original video was only three and a half minutes long).
Now Double Rainbow Guy has made an advertisement for Windows Live Photo Gallery, and it might just be our favorite Microsoft ad in a long time.
Double Rainbow Windows Live
There's another video, but it's more of a testimonial rather than an entertaining ad.
Double Rainbow Windows Live
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Wow
hahahah OMG epic win for him and Microsoft. I hate myself so much for liking the ad.
The author of this article and other bloggers have got to be kidding. This is not a very entertaining ad. Try again, Micro$oft.
DOUBLE RAINBOW ALL THE WAY!!!!....Hey at least the guy wasn't faking like every other actor out there. He was legitimately impressed. Because he is, SO AM I!
the original clip was funny and freaky
the advertisement video SUCKED
I like the bear dude...good vibes
still not amused.
Old technology. Linux and OSX have had photo stitching since the 1990's. Glad to see Windows has finally reached 1990's level of technology.
This guy is A O K in my book. If only I was so impressed by a free display of refracted light, then I wouldn't have to spend 300 bucks a year to upgrade my PC to refract light for me.
I never thought I'd actually say these words but: That was an excellent advert by Microsoft!
I love this ad too but I think "Bear" was trying to hard to recreate what he did in the original video and it just feels forced somehow.
I love this ad too but I think "Bear" was trying to hard to recreate what he did in the original video and it just feels forced somehow.
I think the problem here is they didn't allow him to visit the Mary Jane before filming the advertisement...can't say the same about the first video xD
Feels a little forced on, but a smart marketing move by Microsoft.
Bow and worship the refracted light why don't you Mr. Bear. In that state-of-mind you could even find a pot of gold if you cry and whoa enough.
Old technology. Linux and OSX have had photo stitching since the 1990's. Glad to see Windows has finally reached 1990's level of technology.
OSX wasn't released until 2001. There may have been OS9 compatible software that would do photo stitching in the '90s as there has been Windows compatible software that has been able to do it, but now it's available in free software and it works really well.
What does it mean?
It means you've had enough cheeseburgers 'bear', and that you should probably bring a pair of jogging shoes with you outdoors, not your laptop.
Tapping into internet memes is going to be the key to effective advertising for the foreseeable future methinks... At least for an audience which might actually get the references, like us nerds.
WHOOOOO!
Lol he's a bad actor.
still not amused.
I agree
It gets a -1 for him holding his DSLR away from his eye like it's a sick baby. If he would have looked at the live view and looked and the double rainbow and remarked "double double rainbow... whoaaaaa..." it might have made it OK.
dang, what was this guy on?
"Oh my God it's so bright and vivid. Oh. Ohh. OHHHHHHHHHHHHHH!"
lol
Tapping into internet memes is going to be the key to effective advertising for the foreseeable future methinks... At least for an audience which might actually get the references, like us nerds.
Oh this is so far beyond a nerd meme now... It's been all over TV and radio, not to mention the internet (which isn't just for nerds anymore). This meme has gone full, dare I say it, *double rainbow* in pop culture.
i don't like the second video. i mean honestly, the dude was tripping LOOK AT HIM. the original video was great because he was GONE.
doing it sober takes the fun away
Sounds like there is an underlying message to this advertisement. I could see this ad being used by Apple against MS.
Not a DSLR. It's a Sony DSC-F828 from 2004. I know because I had a F707. Great camera.
The remix song of his freak out is epic. YouTube that one...
Good for bear!! His 15 minutes of fame are for being a goofball but in a very good way. So good for him!
Having viewed his videos previously, this is not a surprise. The technology featured fits very well with Bear's intersests. Much more shocking would have been UFC featuring him in an ad after having viewed his cage match.
People responsible for this ad missed an important feature: in double rainbow configuration, the outer rainbow have it´s colors inverted in relation to the inner rainbow (due to double reflection inside the water droplets). Just pay attention on the first video which is actual footage.
Too bad the ad's rainbows are fake. The second one should have reversed colors!
The bear guy ROCKS! and that is indeed the best Microsoft Ad ever! lol
I like how Microsoft advertises Windows through this guy. I disliked apple I'm a PC sh1t!