The first tablet designed for women and they've gotten it so wrong.
The tech industry, for all its advancements over the years, still hasn't quite figured out what women want. In fact, it seems to be convinced that we want pink, cutesy gadgets that are 'easy-to-use' and, most importantly, FUN. Case in point: The ePad Femme, a tablet built especially for women. As usual, it seems there wasn't a single women involved in the development or production.
The ePad Femme is pink (of course), and comes pre-loaded with apps related to cooking and Yoga. It's an Android tablet (Android 4.0), so the world is your oyster as far as apps are concerned. However, the company wants to remove the stress of having to search for and download applications so they've done it for you. There's also a lovely rose-hued pink wallpaper. The device sells for $190 and is the work of Eurostar, a Middle Eastern company.
"We are easing out the hurdles of browsing or downloading applications with Android," Mani Nair, head of marketing for Eurostar, told ABC News. "Preloaded are cooking recipes, a yoga app, Office on the go. They are very user-friendly."
Cooking, yoga, clothing conversion, shopping, and weight-loss tracker apps aside, the tablet packs an 8-inch display, 1GB of RAM, 16GB of internal storage, and the aforementioned Android 4.0. No word on whether it comes in colors other than soothing pink (shocking as it may seem, many women don't actually like pink). Either way, I am glad there is finally a tablet designed just for me. Now I don't have to feel left out when my (female!) cat chills out and watches bird videos on the PlayBook.
Did anyone else?
Even they don't know what they want...
I mean, aside from the obvious backslash of having "usual stereotyped female from the 50's" apps, I think they could be very useful to men as well.
Anyway, I don't like pink so I'll pass. My inner female doesn't like pink either, lol.
Cheers!
Did anyone else?
Even they don't know what they want...
Women colors = Gold, Diamonds.
Additional Apps for = "How to please your man", sex tips (with or without a man), how to pick up a man with money. They got some core ones... cooking. But what about baking? Or a 5-star chef meal?
Is there an abuse app? A social gossip app?
So I gather their add-App map is when a woman (the user) is looking for the app, it will respond and download the app their crack team of guy techs thinks she needs or wants.
http://www.budsgunshop.com/catalog/index.php/cPath/21_801
Although it's not as bad as the mindset of some people: http://goo.gl/uZzqy
That's because not every woman wants the same things. Just because woman x wants something doesn't mean woman y wants it. Just like how some people like a certain flavour and others don't. Everyone has different tastes. You can't figure it out because it doesn't apply to all of them.
"and is the work of Eurostar, a Middle Eastern company."
These two sentences are directly related to eachother. How many countries in the middle east have ANY women in development or production of anything besides children?
I think the worst part is the first two words.
Where exactely in middle-east? There's a few country there that surely know what women want, as they decide for them!
Well I take it back! It seems they do know what women want
Pretty sure that might have a tiny bit to do with it....
Strange. They never mentioned the feature where it throws stones at it's users.
Mani Nair is an Indian name, and a Middle Eastern company could be in Israel. I think they're not out of touch, but that they're marketing this to regular people in the Middle East region, who are obviously not as liberated as people in the Western World.
...and that there is the problem.