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ePad Femme is the Latest Sexist Gadget for Women

By - Source: ABC News | B 32 comments

The first tablet designed for women and they've gotten it so wrong.

The tech industry, for all its advancements over the years, still hasn't quite figured out what women want. In fact, it seems to be convinced that we want pink, cutesy gadgets that are 'easy-to-use' and, most importantly, FUN. Case in point: The ePad Femme, a tablet built especially for women. As usual, it seems there wasn't a single women involved in the development or production.

 

The ePad Femme is pink (of course), and comes pre-loaded with apps related to cooking and Yoga. It's an Android tablet (Android 4.0), so the world is your oyster as far as apps are concerned. However, the company wants to remove the stress of having to search for and download applications so they've done it for you. There's also a lovely rose-hued pink wallpaper. The device sells for $190 and is the work of Eurostar, a Middle Eastern company.

"We are easing out the hurdles of browsing or downloading applications with Android," Mani Nair, head of marketing for Eurostar, told ABC News. "Preloaded are cooking recipes, a yoga app, Office on the go. They are very user-friendly."

Cooking, yoga, clothing conversion, shopping, and weight-loss tracker apps aside, the tablet packs an 8-inch display, 1GB of RAM, 16GB of internal storage, and the aforementioned Android 4.0. No word on whether it comes in colors other than soothing pink (shocking as it may seem, many women don't actually like pink). Either way, I am glad there is finally a tablet designed just for me. Now I don't have to feel left out when my (female!) cat chills out and watches bird videos on the PlayBook.

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Top Comments
  • 29 Hide
    falchard , March 21, 2013 3:09 PM
    Very important apps to get that woman in the Kitchen. Should also come with 100 ways to please your man or an app to gauge the cleanliness of the floor.
  • 25 Hide
    Soda-88 , March 21, 2013 3:22 PM
    Quote:
    The tech industry, for all its advancements over the years, still hasn't quite figured out what women want.

    Did anyone else?
    Even they don't know what they want...
  • 14 Hide
    vittau , March 21, 2013 3:18 PM
    I hope it has some nice sandwich recipes.
Other Comments
  • 29 Hide
    falchard , March 21, 2013 3:09 PM
    Very important apps to get that woman in the Kitchen. Should also come with 100 ways to please your man or an app to gauge the cleanliness of the floor.
  • 0 Hide
    Yuka , March 21, 2013 3:10 PM
    LOL, really?

    I mean, aside from the obvious backslash of having "usual stereotyped female from the 50's" apps, I think they could be very useful to men as well.

    Anyway, I don't like pink so I'll pass. My inner female doesn't like pink either, lol.

    Cheers!
  • 2 Hide
    anononon , March 21, 2013 3:16 PM
    Someone wears the pants in THEIR relationship
  • 14 Hide
    vittau , March 21, 2013 3:18 PM
    I hope it has some nice sandwich recipes.
  • 1 Hide
    belardo , March 21, 2013 3:21 PM
    " As usual, it seems there wasn't a single women" = a single woman, no?
  • 25 Hide
    Soda-88 , March 21, 2013 3:22 PM
    Quote:
    The tech industry, for all its advancements over the years, still hasn't quite figured out what women want.

    Did anyone else?
    Even they don't know what they want...
  • 1 Hide
    belardo , March 21, 2013 3:27 PM
    This is like a bad tablet for young girls... who don't cook, do yoga, etc.

    Women colors = Gold, Diamonds.
    Additional Apps for = "How to please your man", sex tips (with or without a man), how to pick up a man with money. They got some core ones... cooking. But what about baking? Or a 5-star chef meal?

    Is there an abuse app? A social gossip app?

    So I gather their add-App map is when a woman (the user) is looking for the app, it will respond and download the app their crack team of guy techs thinks she needs or wants.
  • 0 Hide
    jhansonxi , March 21, 2013 3:43 PM
    It's not just consumer electronics that use a gender-specific color scheme:
    http://www.budsgunshop.com/catalog/index.php/cPath/21_801

    Although it's not as bad as the mindset of some people: http://goo.gl/uZzqy
  • 1 Hide
    childofthekorn , March 21, 2013 3:50 PM
    Jezebel hardware?
  • 1 Hide
    athulajp , March 21, 2013 4:17 PM
    Soda-88Did anyone else?Even they don't know what they want...

    That's because not every woman wants the same things. Just because woman x wants something doesn't mean woman y wants it. Just like how some people like a certain flavour and others don't. Everyone has different tastes. You can't figure it out because it doesn't apply to all of them.
  • 7 Hide
    dalethepcman , March 21, 2013 4:35 PM
    "As usual, it seems there wasn't a single women involved in the development or production."

    "and is the work of Eurostar, a Middle Eastern company."

    These two sentences are directly related to eachother. How many countries in the middle east have ANY women in development or production of anything besides children?
  • 0 Hide
    amoralman , March 21, 2013 4:47 PM
    That is so awesome on many different levels!

    Quote:
    As usual, it seems there wasn't a single women involved in the development or production.


    I think the worst part is the first two words.

    Quote:
    The device sells for $190 and is the work of Eurostar, a Middle Eastern company.


    Where exactely in middle-east? There's a few country there that surely know what women want, as they decide for them!

    Quote:
    Cooking, yoga, clothing conversion, shopping, and weight-loss tracker apps aside


    Well I take it back! It seems they do know what women want :) 
  • 10 Hide
    fulle , March 21, 2013 5:15 PM
    I think I'd be physically attacked if I pre-loaded my gf's tablet with these apps.
  • 0 Hide
    unksol , March 21, 2013 5:20 PM
    I don't see how this makes men or the tech industry sexist.... It's a middle eastern company.

    Pretty sure that might have a tiny bit to do with it....
  • 4 Hide
    geost91gr , March 21, 2013 5:26 PM
    I wonder what kind of marketing genius came up with this idea...
  • 11 Hide
    tokencode , March 21, 2013 5:30 PM
    This is not what I think of when you say "Femme Pad"
  • 3 Hide
    anxiousinfusion , March 21, 2013 5:37 PM
    Quote:
    and is the work of Eurostar, a Middle Eastern company.


    Strange. They never mentioned the feature where it throws stones at it's users.
  • 1 Hide
    killerclick , March 21, 2013 7:15 PM
    unksolI don't see how this makes men or the tech industry sexist.... It's a middle eastern company. Pretty sure that might have a tiny bit to do with it....


    Mani Nair is an Indian name, and a Middle Eastern company could be in Israel. I think they're not out of touch, but that they're marketing this to regular people in the Middle East region, who are obviously not as liberated as people in the Western World.
  • 0 Hide
    halcyon , March 21, 2013 7:35 PM
    killerclickMani Nair is an Indian name.... who are obviously not as liberated as people in the Western World.

    ...and that there is the problem.
  • 4 Hide
    smeezekitty , March 21, 2013 7:46 PM
    We really do not need crap like this. The current technology out there is not gender specific even if it is used more by males in general. No need to develop this stuff because it will accomplish nothing IMO.
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