Do-Not-Track Next Major Browser Feature

Microsoft announced such a feature for IE9 in December, Mozilla explained similar plans for Firefox and Google introduced a do-not-track extension for Chrome.

As Microsoft, Mozilla proposes an opt-in mechanism for users, which would allow them to choose to opt-out of tracking. The do-not-track information will then be sent by Firefox to a content server that also hosts "tracking" advertising. The ad server then responds with ads that are not personalized and based the tracking information relating to a particular user. Mozilla published a detailed FAQ how it imagines the feature to work and how it could solve common do-not-track problems.

Mozilla said that its idea is merely a proposal and not a complete solution. However, it might be enough for a discussion in the community and among browser developers: "We believe the HTTP header is a constructive approach and one of the many areas we’re exploring to put users in control of their web experience," Mozilla's Alex Fowler wrote.    

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  • zak_mckraken
    So I will still be getting ads, but they won't be pesonalized to my likings and habits? In that case, I think I'd rather be tracked and receive ads that talks to me instead of Vagisil promotions.
    3
  • dogman_1234
    This seems like a cookie diversion system, if I am correct? No more tracking where I go, and what ads they want to 'show' me.
    0
  • tburns1
    zak_mckrakenSo I will still be getting ads, but they won't be pesonalized to my likings and habits? In that case, I think I'd rather be tracked and receive ads that talks to me instead of Vagisil promotions.

    Aw, c'mon ...vagasil is quite tasty on ritz crackers.
    4