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Adobe Responds to Apple, is Fine With Breakup

by - source: Tom's Hardware US

Adobe says that it is totally over Apple and is ready to move on.

Yesterday, Steve Jobs made it painfully clear what Apple's stance was towards Adobe and Flash – not going to happen for iPhone OS devices.

Adobe quickly responded in its blog section, essentially saying that they won't bother sticking around if they're not wanted. Kevin Lynch, CTO of Adobe, wrote in a post titled "Moving Forward" that the company will be shifting "to all the other major participants in the mobile ecosystem, including Google, RIM, Palm (soon to be HP), Microsoft, Nokia and others." Basically, no Apple.

This morning Apple posted some thoughts about Flash on their web site. The primary issue at hand is that Apple is choosing to block Adobe's widely used runtimes as well as a variety of technologies from other
providers.

Clearly, a lot of people are passionate about both Apple and Adobe and our technologies. We feel confident that were Apple and Adobe to work together as we are with a number of other partners, we could provide a terrific experience with Flash on the iPhone, iPad and iPod touch.

However, as we posted last week, given the legal terms Apple has imposed on developers, we have already decided to shift our focus away from Apple's iPhone and iPad devices for both Flash Player and AIR. We are working to bring Flash Player and AIR to all the other major participants in the mobile ecosystem, including Google, RIM, Palm (soon to be HP), Microsoft, Nokia and others.

We look forward to delivering Flash Player 10.1 for Android smartphones as a public preview at Google I/O in May, and then a general release in June. From that point on, an ever increasing number and variety of powerful, Flash-enabled devices will be arriving which we hope will provide a great landscape of choice.

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Caffeinecarl 05/03/2010 4:49 PM
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-20+

Great... make yourself incompatible with something so universal that every browser should just come with it installed!

Way to back yourself into a corner, Apple!

itadakimasu 05/03/2010 4:53 PM
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*sigh*

Does Steve not realize that flash support is probably the biggest downfall of the iphone?

I do enough w\ my iphone but i'd use it alot more if I had flash.

MrHectorEric 05/03/2010 4:53 PM
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I'm looking forward to flash on my Droid. Even though Adobe wouldn't limit their market, it would be interesting if Adobe discontinued all products for OS X also.

Nakal 05/03/2010 4:56 PM
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I am waiting for Adobe to pull their entire CS suite from Apple. Now that would be funny :p

figgus 05/03/2010 4:58 PM
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prince_david 05/03/2010 5:00 PM
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Amazing, in the past weren't Apple & Adobe close partners? I always heard that Apple were the computers built for artistic programs like Photoshop and such.

Tindytim 05/03/2010 5:02 PM
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ajcroteau 05/03/2010 5:01 PM
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I commend Adobe for at least attempting to make Apples latest products a little better experience for users.

But that goes to show you how far Steve Jobs has his head shoved up his a$$...

Anonymous 05/03/2010 5:06 PM
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@ Nakal

Adode already said they were not going todo this.

After all the can't afford to cut off 40 % + of their customer base

stratplaya 05/03/2010 5:16 PM
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Adobe should stop making a MAC version of Photoshop. That would get Apple's attention real quick!

jacobdrj 05/03/2010 5:17 PM
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Flash is a battery hog, doesn't support x64, and has been known to be so awful that even a dual core system will be unable to display flash without being choppy as the ocean in a hurricane.

I wish Flash would either die or become lean and mean, like Silverlight or HTML5... In my experience using both (SL in Netflix, HTML5 in YouTube) both technologies are FAR superior and more well suited to the internet platform.

zoemayne 05/03/2010 5:17 PM
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Apple better show Adobe some respect. Photoshop and many of Adobes other software are greatly responsible for their Mac sales. Putting all this negative press against Adobe is a bad move.

jakmove 05/03/2010 5:26 PM
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I'll believe it when I see it. Flash was supposed to be "released" months ago for the Pre, but it's been pushed back again and again.

donovands 05/03/2010 5:43 PM
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RDS :
@ NakalAdode already said they were not going todo this.After all the can't afford to cut off 40 % + of their customer base



Maybe so. It depends on how badly they see themselves threatened by the rift. If Adobe feels threatened enough in other markets they may pull the plug on OSX support. They would lose some business but quickly pick it up again as developers switch to linux or windows based machines for their work. After all, the main difference between an Imac and a regular PC for photoshop is the Imacs excellent monitor. Of course, that wouldn't hurt Mac sales, as the portables don't benefit from the same screen tech as the iMac.

fonzy 05/03/2010 5:44 PM
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I hope people turn away from the Iphone, there are better phones out there ...personally I'm looking forward to the HTC EVO 4G.

hoofhearted 05/03/2010 5:46 PM
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Flash is crap. It has been the "security leak" as for my wife and kids computers getting "flash" viruses. It is responsible for the most intrusive "wiggly", "take over your screen" advertisements. I will be glad when this product just dies!

Ragnar-Kon 05/03/2010 5:44 PM
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stratplaya :
Adobe should stop making a MAC version of Photoshop. That would get Apple's attention real quick!


That will get Apple's attention real quick. However, I think it'll do Adobe more harm since Mac users accounts for just over half of their Photoshop sales. Apple, meanwhile will just continue to charge forward with their iPad, iPhone, iPod and iTunes.

And while Jobs may be right about Flash (very hard for me to admit I agree with him), and the world may one day move towards HTML5. But the fact remains that we're not there YET. Someday, maybe, but not yet.

On top of that, what is so bad about Apple working with Adobe to bring down power consumption and help fix their bugs with Flash? And I still fail to see what was so bad about their Flash CS5 iPhone app compiler.

hoofhearted 05/03/2010 5:47 PM
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As for the iPhone, I hope to see another competitor take the reigns for a while (At least at the moment my contract with ATT ends :)

kelldore 05/03/2010 5:52 PM
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As stated earlier by others, I do enjoy my iphone and use it regularly but not providing Flash support realy bites. I think apple is overstepping their bounds with this one and instead of listening to us the consumer they are now deciding what is best for us. After my 2g phone moves on to greener pastures I will most likely be getting a Android instead. Shame, I really enjoyed the innovation that the Iphone brought with it and was holding out for flash support but this is it for me. It may not be the same for everybody but considering most other smartphones run it and utilize it, it would be only logical for apple to follow suit.

Godfail 05/03/2010 6:09 PM
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kelldore 05/03/2010 6:12 PM
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xpax :
The problem is that Apple has no desire to work with Adobe. The real reasons behind keeping Flash off the iPhone/iWhatever is vendor lock-in. Apple wants to maintain iron-fisted control over the ecosystem, and they want to inhibit developers from producing anything cross-platform. That would allow the same app to be available for Android easily.



This pretty much says it all.

ta152h 05/03/2010 6:20 PM
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HalJordan 05/03/2010 6:21 PM
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kelldore :
I think apple is overstepping their bounds with this one and instead of listening to us the consumer they are now deciding what is best for us.



Say, now, that is some dangerous thinking, kelldore. Steve knows best, just breathe a sigh of relief, and know that you don't have to worry about what you may or may not be missing. /sarcasm

Blessedman 05/03/2010 6:26 PM
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As we have seen in the past, the more you embrace open standards the more you prosper. It seemed for a while that Apple was understanding this and was actually taking a bigger bite of the apple (hehe). Though with iTunes they think they can corner all markets with a closed approach, unfortunately for them it is not always the case. If you create hardware that is ahead of it's time (ipod, iphone) then yes you can close off the software side of things and control every portion of it (like consoles can). What Steve has ALWAYS failed to see is that the mac is just a PC (personal computer). Unless they can continue to innovate the hardware market with fresh Ideas, they are going to be right back in the same boat they were in back in the 80's...

insider3 05/03/2010 6:27 PM
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1 year later. Everything will be HTML5. Microsoft is hopping on the HTML5 bandwagon as well. Google owns Youtube and Youtube will also be HTML5. Apple and any other company not using Adobe will only take a temporary hit. I know a lot of web designers and most of them say way more positive things about HTML5 over Flash. As a user, I've had no problems with flash, I love it. But I guess web designers / programmers see it differently than the users. Thumb me down, but It's so many articles out there about HTML5 over Adobe that hasn't been posted on Toms yet.

HalJordan 05/03/2010 6:31 PM
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xpax :
The problem is that Apple has no desire to work with Adobe. The real reasons behind keeping Flash off the iPhone/iWhatever is vendor lock-in. Apple wants to maintain iron-fisted control over the ecosystem, and they want to inhibit developers from producing anything cross-platform. That would allow the same app to be available for Android easily.



Can Tom's just post this on the main page? Just right under the Tom's Hardware logo?

I honestly don't care if Apple wants to support Flash or not...just don't blow smoke, and tell me the truth. Apple does not want to share, fair enough, it is capitalism at its finest. Just admit it Steve...

coldmast 05/03/2010 6:31 PM
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Instead of working with Adobe to list criteria for flash to run on the iPhone they have outright said "NO". 1984 is now.

leakingpaint 05/03/2010 6:36 PM
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Adobe won't pull any of their design products from Apple. They're a clever company (for the most part) Flash on mobile devices is something very different to a design computer. Adobe still make a large sum of money with design companies who use Mac and adobe products.

Apple is foolishly limiting their mobile devices by excluding flash, if HTML5 does take the crown then fine but currently, even though Adobe was a little sleepy with their Flash development, it's still in use rather extensively throughout the web.

Sadly it's the end-users which are getting hurt...again! A poor move on Apple's part but I suppose they have their reasons.

invlem 05/03/2010 6:37 PM
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Nothing is more frustrating than navigating to a website and seeing the ? icon on my iPhone.

Many businesses/sites don't even support a non-flash version of their site anymore, since flash support is basically expected to be part of the general user's browsing capabilities.

matt_b 05/03/2010 6:39 PM
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I'm still going with the notion that Adobe became way too comfortable in its position with their flash player. They have shown very little progress in improving it, and it remains as a horribly inefficient load on the CPU (major hurt on netbooks). There is a movement weather it is being recognized yet or not, but HTML5 appears to be coming soon in full force. We now have two major hardware/software companies backing the new standard in MS and Apple, then we have a now majority or browser makers on board expressing interest and eventual adoption, and then it hurts when YouTube and their parent company Google have expressed interest in moving from the Flash standard. Time will tell if Flash is all but done or if Adobe can improve enough on its own behalf to sway the tide back over to them.

Anonymous 05/03/2010 6:47 PM
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"" After all, the main difference between an Imac and a regular PC for photoshop is the Imacs excellent monitor.""

Funny how people stand by this argument and the screens themselves have never been made by apple now its Lg for the longest time it was sony, Im always amused at this argument (it gets tossed around alot!) as one of the reasons for apples superiority in the graphics market when all they did was ask for a pretty case around the screen of a monitor you can buy and use on any system and probably far cheaper too


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