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Gigabyte Responds to Intel's Exit from Desktop Motherboards

By - Source: Tom's Hardware US | B 40 comments

We get Gigabyte's reaction to the landscape-changing decision from Intel.

A Gigabyte Mini-ITX motherboard inside an AIOA Gigabyte Mini-ITX motherboard inside an AIO

Yesterday, Intel revealed news that it will cease engineering desktop motherboards after Haswell this year. Instead, Intel will be reinvesting its resources into other areas that it believes to present greater growth opportunities, such as reference designs for Ultrabooks and all-in-ones, along with its Next Unit of Computing (NUC).

Given how this decision by the world's largest chipmaker will directly affect the businesses of motherboard vendors, we decided to reach out for comment from the industry giants. The first to respond was Gigabyte with the following statement:

"While over the years Intel motherboards have been a competitor, they have also been a important partner in that they have opened up future markets for GIGABYTE to sell desktop motherboards into. For example the market for corporate systems using Intel’s now popular VPro technologies – there was initially very little demand for these platforms, but now after Intel motherboards created the market, GIGABYTE now offers a number of models because volumes are significant enough to warrant their own segment within our product portfolio. We expect the market for Thin Mini-ITX mobos to be another example of this later in 2013. So we’re a little sad to see them go. However, we understand that this highly competent team at Intel will continue to drive new market segments with form factor reference designs such as the tiny NUC that we saw at CES this year.
 
"We plan to do all we can to make this transition as smooth and painless as possible by working with our channel partners and friends at Intel to provide sufficient consumer, corporate (VPro) and power user motherboards to markets where Intel motherboards enjoy strong demand. GIGABYTE Ultra Durable motherboards are an excellent substitute for Intel branded motherboards, and we offer a full range of models from the ATX form factor down to the Thin Mini-ITX form factor for AIO systems.

"We don’t think that this will affect Intel’s CPU market share because in future motherboard vendors are likely to focus more in their Intel platform business in regions where Intel motherboards are popular than in the past where they would be competing with an Intel sales team for this market share." 

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Top Comments
  • 28 Hide
    COLGeek , January 23, 2013 5:15 PM
    Classy, professional response by Gigabyte. Nice to see good conduct reported on from time to time.
  • 21 Hide
    john15v16 , January 23, 2013 5:32 PM
    Intel's exit from desktop motherboards isn't a big deal...their motherboards really aren't that great anyway...
Other Comments
  • 5 Hide
    rtlarson3 , January 23, 2013 5:11 PM
    well that was kinda vague..
  • Display all 40 comments.
  • 5 Hide
    blackbeard34 , January 23, 2013 5:13 PM
    I got nothing....
  • 28 Hide
    COLGeek , January 23, 2013 5:15 PM
    Classy, professional response by Gigabyte. Nice to see good conduct reported on from time to time.
  • 2 Hide
    aoneone , January 23, 2013 5:21 PM
    In other words, mini ATX is going to take over and the new generation of smaller desktops will emerge. Of course, they have existed for years, but maybe it will become the new standard. Who knows?
  • 21 Hide
    john15v16 , January 23, 2013 5:32 PM
    Intel's exit from desktop motherboards isn't a big deal...their motherboards really aren't that great anyway...
  • 7 Hide
    hate machine , January 23, 2013 5:37 PM
    john15v16Intel's exit from desktop motherboards isn't a big deal...their motherboards really aren't that great anyway...


    They did spearhead pushes into different form factors however. Didn't see much outside of ATX before they entered. However I do not know if that was due to tech advances or Intel. That said their mobos were fairly sturdy but like their SSDs were always priced well above the competition and they were just downright ugly... (Hey some people are into Mobo aesthetics! :) 
  • 2 Hide
    DRosencraft , January 23, 2013 5:38 PM
    Like most of us thought when we read this story yesterday, the long and short is that Intel motherboards are not used by many in the builder community, so for Gigabyte that doesn't change much in the consumer market. In the server and commercial market where Intel has more of a presence and embedded stake, it makes a bigger wave, particularly since there aren't quite as many manufacturers in that sector.
  • -5 Hide
    capt_taco , January 23, 2013 5:39 PM
    Great news as far as I'm concerned. Intel motherboards are terrible.
  • -8 Hide
    joebob2000 , January 23, 2013 5:41 PM
    full ATX will be the full tower case of the early 2000's: sure you can get one but why the **** would you want to? MicroITX is the new reference size, even miniATX/microATX is too big for modern designs. Why would you want to take up so much space, when the CPU die basically does everything from video to networking, audio, and the rest?
  • -1 Hide
    ibjeepr , January 23, 2013 5:41 PM
    So in otherwords, it was nice that Intel had the bank roll to break open new markets and then the smaller players could just follow in afterwards. Now the smaller players are going to have to do more of that on their own...hmmm I wonder if motherboard prices will go up?
  • 3 Hide
    therogerwilco , January 23, 2013 5:46 PM
    After looking at their Next Unit of Computing, I find this announcement a gimmick.. they're going to stop making "regular" form factor mobos, but will make their own form factor mobo that is an AIO named NUC... /shrug as long as they keep making chipsets I'm happy
  • 1 Hide
    ibjeepr , January 23, 2013 5:46 PM
    Oh...and now that Intel "drive new market segments", we'll just follow them into those areas as well.

    Really? someone gave this a negative vote... You need to learn how business works.
  • 0 Hide
    Cazalan , January 23, 2013 5:53 PM
    I expected more excitement. With declining PC sales it's great for them to have some market share open up.
  • 4 Hide
    Anonymous , January 23, 2013 6:11 PM
    Actually, I think Intel motherboards have always been dependable and of high quality. Sad to see a trustworthy brand go away.
  • 7 Hide
    yer_momma , January 23, 2013 6:21 PM
    For those saying this is a good thing and bashing Intel motherboards... Intel boards may not have all of the latest gadgets or a million options for overclocking in the BIOS but they are rock solid, well built and last forever. For business users that don't overclock or tweak their PC's the combo Intel MB with Intel CPU offers the utmost in reliability and longevity.

    Their H series boards offer a great value and the Q series boards offer workstation/enterprise grade features for just a little more. Anyone purchasing a Z series motherboard would probably not want to go Intel because they will be gaming/overclocking and as I said before Intel tends to be a little sparse in the BIOS/overclocking options
  • -8 Hide
    ta152h , January 23, 2013 6:24 PM
    I came to really respect Intel's motherboards, after trying off-brands like Asus, Gigabyte, Epox, Tyan, etc...

    Supermicro are the best, and most reliable. Intel's were pretty close as well, and very stable, and very well-supported. Eventually, I gave up on the off-brands because they were just not as stable. Although sometimes the Asus or Gigabytes would have features people would want, or higher performance, and then they'd be a good buy.

    Intel leaving the motherboard business isn't a good thing for customers. You can still get Supermicro, but after that, you fall off the shelf. You're going to replace an Intel with a Biostar? Asus? ECS? I like Gigabyte for hobbyist stuff, but even then, it's not at that level. So, basically, you're going to have to get Supermicro now, or get a knock-off brand, without Intel in the middle. Supermicro is very expensive too, but if you need a real motherboard, you have no choice anymore.
  • 7 Hide
    old_newbie , January 23, 2013 6:49 PM
    joebob2000full ATX will be the full tower case of the early 2000's: sure you can get one but why the **** would you want to? MicroITX is the new reference size, even miniATX/microATX is too big for modern designs. Why would you want to take up so much space, when the CPU die basically does everything from video to networking, audio, and the rest?


    Better cooling, more components, SLI/crossfire, 1000+W PSUs...etc.

    Basically a full form factor provides everything a high quality system builder needs: Options for moar power!
  • 0 Hide
    tourist , January 23, 2013 6:51 PM
    What I am reading between the lines is. Thanks for designing the standard that we copy oh so well, and you were never a real competitor in the retail channel only oem and now that your gone that leaves more for the rest of us. Don't let the door hit you on the way out.
  • 6 Hide
    therealcold187 , January 23, 2013 7:06 PM
    john15v16Intel's exit from desktop motherboards isn't a big deal...their motherboards really aren't that great anyway...

    I just had to add a comment after reading this.... Intel makes the most stable motherboards on the market. It's true they don't have all the extra bells and bling of other motherboard makers but if your needs is a systems requiring the utmost stability and no overclocking then you go with Intel.
  • 1 Hide
    digitalrazoe , January 23, 2013 7:07 PM
    I think it can be summed up into one word: "~Good."
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