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AMD Moves to Sea Islands, Volcanic Islands for GPU Names

By - Source: VR-Zone | B 25 comments

As 2012 and AMD's current 7000-series GPU generation comes to a close, there is word on the upcoming code names the company's next graphics processors.

As VR-Zone reports, AMD's will shift from the previous Northern Islands and current Southern Islands to Sea Islands (SI) in 2013, Volcanic Islands in 2014 and Pirate Islands in 2015. The first example of Sea Islands is the recently uncovered Oland, a small Island in the Baltic Sea off the coast of Sweden.

The choice of code names is not quite as interesting, but typically much more complex than thought. Not only are those names exposed to potential negative public opinion and potentially negative connotations, but they can also collide with trademarks and copyright issues. Over at Intel, Russ Hampsten, who is frequently involved in code-naming products at the blue team, recently described the task of finding code-names as "the most thankless job you ever do." Primarily because of legal implications, code-names often use geographic items.

The SI Oland GPU will debut as the Radeon HD 8800 series and will debut as a 28 nm chip with 3.4 billion transistors. Compared to the current 7800 generation, the 8800 series will be featuring a significant jump in floating point performance and texture fill rates.

 

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Top Comments
  • 16 Hide
    DRosencraft , September 21, 2012 7:00 PM
    Code naming is the most thankless job. No one notices it until someone screws up and picks a name they shouldn't have (like MSFT's business with the 'Metro' name). It's even more important when you're a company that's trying to hide what you're doing, like game company's original IP names. However, I don't know how much it really matters for the GPU market since most people refer to them by their alpha-numeric sequence (GTX 680, Radeon HD 7800). But maybe I'm missing a part of the appreciation factor there.
  • 15 Hide
    Anonymous , September 21, 2012 7:01 PM
    Or maybe it's just toms hardware writers who don't know how to make an umlaut.
Other Comments
  • 7 Hide
    blazorthon , September 21, 2012 6:28 PM
    I guess that those are interesting names. Maybe we can figure out some other more specific code names for the families within each series knowing this information.
  • Display all 25 comments.
  • -9 Hide
    bak0n , September 21, 2012 6:48 PM
    Unless it a single slot gpu that'll fit into my itx case, I'll stick with my 7750 kkthx.
  • 6 Hide
    blazorthon , September 21, 2012 6:55 PM
    bak0nUnless it a single slot gpu that'll fit into my itx case, I'll stick with my 7750 kkthx.


    I've heard news of single-slot 7850s, so there could be some single slot 8850s if they do turn out to have similar power consumption, but there would almost definitely be some single slot 87xx cards.
  • 0 Hide
    Anonymous , September 21, 2012 6:56 PM
    My brother lives on said Island and it is infact called Öland not Oland fail AMD
  • 16 Hide
    DRosencraft , September 21, 2012 7:00 PM
    Code naming is the most thankless job. No one notices it until someone screws up and picks a name they shouldn't have (like MSFT's business with the 'Metro' name). It's even more important when you're a company that's trying to hide what you're doing, like game company's original IP names. However, I don't know how much it really matters for the GPU market since most people refer to them by their alpha-numeric sequence (GTX 680, Radeon HD 7800). But maybe I'm missing a part of the appreciation factor there.
  • 15 Hide
    Anonymous , September 21, 2012 7:01 PM
    Or maybe it's just toms hardware writers who don't know how to make an umlaut.
  • 5 Hide
    cscott_it , September 21, 2012 7:30 PM
    I hear they are going to finally bump up the ROPs on the 8970 to 48.

    I know increasing the ROPs isn't some magical gateway to increased performance, but it's going to be interesting to see how this works out.
  • -7 Hide
    esrever , September 21, 2012 7:41 PM
    I don't like the sound of these names.
  • 2 Hide
    Au_equus , September 21, 2012 7:54 PM
    blazorthonI've heard news of single-slot 7850s, so there could be some single slot 8850s if they do turn out to have similar power consumption, but there would almost definitely be some single slot 87xx cards.

    Yeah, checking them out earlier. made by afox (spinoff of foxconn) and not available in the US. runs hotter than ref 7850 but well within tolerable limits. makes for a pretty powerful gaming machine in an itx form factor
  • 7 Hide
    A Bad Day , September 21, 2012 8:52 PM
    esreverI don't like the sound of these names.


    Your suggestion?
  • 3 Hide
    schmich , September 21, 2012 9:41 PM
    Are they spelling it Oland? It should be either Öland or Oeland. ö = oe, just like ä = ae.
  • 5 Hide
    TeraMedia , September 21, 2012 9:46 PM
    One of the core reasons that these code-names are used is so that the marketing department can delay a decision on the product name until the last possible moment. For example, what if when NV came out with their 680, it was only as powerful as the 7870? They wouldn't want to market it as their flagship, but rather as something more mainstream like the 660 or 670 perhaps. A code name gives them the flexibility to change the marketed product name long after the HW designers and driver SW developers have done most of their work.
  • -1 Hide
    uglynerdman , September 21, 2012 10:02 PM
    better than the processor naming schemes.. i like amd's gpus but their new cpus get uh piledrived on by intel.
  • 0 Hide
    tomfreak , September 22, 2012 12:01 AM
    I hope the volcanic island(=hot) name doesnt mean the chip is going to be not just insanely fast but "hot as well".
  • -3 Hide
    designasaurus , September 22, 2012 12:43 AM
    Should we expect a lot of cross-marketing w/Johny Depp in 2015?
  • 0 Hide
    mamailo , September 22, 2012 1:47 AM
    "Pirate Islands" for a PC Gaming accessory, really?
    AMD need to stop making bad choices ASAP
  • 2 Hide
    blazorthon , September 22, 2012 2:37 AM
    TomfreakI hope the volcanic island(=hot) name doesnt mean the chip is going to be not just insanely fast but "hot as well".


    I hope not. Maybe AMD intends to give the implication that they're going to erupt onto the scene or something, IDC. I suppose that we'll find out in a few years :/ 
  • 0 Hide
    4745454b , September 22, 2012 3:44 AM
    I've never understood why the code names. Why not just call it by the cards name? I could see the need if you weren't sure what the name will be. But AMD as of late seems to have found something that works so why bother naming it? Just call it the 8850 and 8870. Why Oland?
  • 3 Hide
    falchard , September 22, 2012 4:33 AM
    POW AMD comes up with more awesome codenames. The guy who comes up with codenames is by far the best employee at what he does within AMD.
  • 3 Hide
    husker , September 22, 2012 12:16 PM
    Common sense:

    Unless AMD (or any company) decides to market their cards using the code names, they can use anything they want as internally. These names are not intended for the public marketplace. If the press decides to print "leaked" slides using these code names, that's not AMD's fault. The point is, copy-writing a word doesn't make it illegal to say that word out loud or write it down. It just makes it illegal to market something using that name. Besides most of these so-called trade marks and copy-write names were already lifted from common language anyway.
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