ATI cards outsold Nvidia cards during the second quarter.
AMD seems to be having good times on the GPU market thanks to ATI's lead in DirectX 11 parts.
According to Mercury Research's latest market share report for Q2 2010, and AMD’s results compared to the same period last year show that it's taken the lead over Nvidia.
- For the first time in four years, AMD has taken control of the discrete graphics market from Nvidia, with 51.1% market share, up 10.4 points from Q2 2009. In that same period, Nvidia lost 10.4 points.
- In the lucrative Desktop discrete market, AMD gained 11 points in the year, standing at 44.5% market share. This was a direct loss for Nvidia, who fell 10.9 points in the same period.
- In the fast growing mobile discrete market, AMD gained another 2.4 points, now standing at 56.3% market share.
Just tipping over half of the discrete graphics market share doesn't sound like much, considering Nvidia has the other 48.9 percent, but it's a trend that AMD hopes to continue.
In related news, AMD is the exclusive GPU supplier for Apple's latest round of iMac and Mac Pro computers.
and continue to release top cards before the competition...
Hopefully nVidia pulls a rabbit and makes up for this quickly as AMD/ATI is already in the works set for a 6xxx series by the end of the year or early early next.
The Fermi is a complete failure. The low end GPU is the same size as the 5870, but performs much worse, and costs a lot less. That's a failed designed. It's not the price they sell it at that makes it successful or not, in this context, it's the price they can make it for. ATI can sell a chip that costs the same (roughly) for a lot more, or can sell a much cheaper to make GPU for the same. That's complete dominance. That's where you want to be. That's where Intel is with AMD processors.
NVIDIA might be in a death spiral now, but it's probably a little too soon. Their revenues are shrinking, their opportunities diminishing (with the chipset business), and their market position quickly evaporating. They still have enough money to design a next generation, but if that's also a failure, which is all NVIDIA has been able to produce for some years now, it could be the beginning of the end for NVIDIA.
Give ATI their due, they are just marching to a faster beat. On top of that, they seem to have a much better idea of what works within a transistor budget, and have been much quicker in introducing newer technologies. Put them altogether, and you get news like this, and the news we got a few days ago about NVIDIA's revenue being much lower than predicted.
Consumer wins again! =D
Consumer wins again! =D