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ATI Beats Nvidia in GPU Shipment Battle in Q2

By - Source: Tom's Hardware US | B 115 comments

ATI cards outsold Nvidia cards during the second quarter.

AMD seems to be having good times on the GPU market thanks to ATI's lead in DirectX 11 parts.

According to Mercury Research's latest market share report for Q2 2010, and AMD’s results compared to the same period last year show that it's taken the lead over Nvidia.

-          For the first time in four years, AMD has taken control of the discrete graphics market from Nvidia, with 51.1% market share, up 10.4 points from Q2 2009. In that same period, Nvidia lost 10.4 points.

-          In the lucrative Desktop discrete market, AMD gained 11 points in the year, standing at 44.5% market share. This was a direct loss for Nvidia, who fell 10.9 points in the same period.

-          In the fast growing mobile discrete market, AMD gained another 2.4 points, now standing at 56.3% market share.

Just tipping over half of the discrete graphics market share doesn't sound like much, considering Nvidia has the other 48.9 percent, but it's a trend that AMD hopes to continue.

In related news, AMD is the exclusive GPU supplier for Apple's latest round of iMac and Mac Pro computers.

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  • 34 Hide
    jrharbort , July 30, 2010 1:48 AM
    If ATI continues to fight and win the battle of price/performance, they may very well be on their way back to the top (in my opinion, they already are). They just need to keep their eyes on the GF104.
  • 33 Hide
    the hedgehog , July 30, 2010 2:42 AM
    YEAH! I love it when companies actually have to compete for people to buy their products.

    Consumer wins again! =D
  • 32 Hide
    dj1001 , July 30, 2010 1:47 AM
    ATi FTW!!!!!!
Other Comments
  • 32 Hide
    dj1001 , July 30, 2010 1:47 AM
    ATi FTW!!!!!!
  • 34 Hide
    jrharbort , July 30, 2010 1:48 AM
    If ATI continues to fight and win the battle of price/performance, they may very well be on their way back to the top (in my opinion, they already are). They just need to keep their eyes on the GF104.
  • 15 Hide
    hunter315 , July 30, 2010 1:53 AM
    wow, its obvious that the lead they got on nVidia this time around helped quite a bit.
  • 28 Hide
    gmarsack , July 30, 2010 1:54 AM
    I ♥ ATI
  • 27 Hide
    swell9 , July 30, 2010 2:00 AM
    Face it: ATI has better prices.
  • 20 Hide
    willgart , July 30, 2010 2:00 AM
    Congrats!!!
    and continue to release top cards before the competition...
  • 16 Hide
    Poisoner , July 30, 2010 2:15 AM
    Hell yes this is awesome.
  • 21 Hide
    bison88 , July 30, 2010 2:20 AM
    It's a damn shame, the Fermi architecture had potential if it wasn't plagued with delay after delay. It should have been out 6 months ago, at the latest. ATI had a solid 6 months to let their DX11 cards soak into the market, and they held the longest "Fastest GPU" status for a good while. Usually nVidia stripped that within a month or two every time ATI released their new card by throwing out an "Ultra" version.

    Hopefully nVidia pulls a rabbit and makes up for this quickly as AMD/ATI is already in the works set for a 6xxx series by the end of the year or early early next.
  • 17 Hide
    ta152h , July 30, 2010 2:32 AM
    bison88It's a damn shame, the Fermi architecture had potential if it wasn't plagued with delay after delay. It should have been out 6 months ago, at the latest. ATI had a solid 6 months to let their DX11 cards soak into the market, and they held the longest "Fastest GPU" status for a good while. Usually nVidia stripped that within a month or two every time ATI released their new card by throwing out an "Ultra" version.Hopefully nVidia pulls a rabbit out of their ass and makes up for this quickly as AMD/ATI is already in the works set for a 6xxx series by the end of the year or early early next.


    The Fermi is a complete failure. The low end GPU is the same size as the 5870, but performs much worse, and costs a lot less. That's a failed designed. It's not the price they sell it at that makes it successful or not, in this context, it's the price they can make it for. ATI can sell a chip that costs the same (roughly) for a lot more, or can sell a much cheaper to make GPU for the same. That's complete dominance. That's where you want to be. That's where Intel is with AMD processors.

    NVIDIA might be in a death spiral now, but it's probably a little too soon. Their revenues are shrinking, their opportunities diminishing (with the chipset business), and their market position quickly evaporating. They still have enough money to design a next generation, but if that's also a failure, which is all NVIDIA has been able to produce for some years now, it could be the beginning of the end for NVIDIA.

    Give ATI their due, they are just marching to a faster beat. On top of that, they seem to have a much better idea of what works within a transistor budget, and have been much quicker in introducing newer technologies. Put them altogether, and you get news like this, and the news we got a few days ago about NVIDIA's revenue being much lower than predicted.
  • 33 Hide
    the hedgehog , July 30, 2010 2:42 AM
    YEAH! I love it when companies actually have to compete for people to buy their products.

    Consumer wins again! =D
  • 10 Hide
    njkid3 , July 30, 2010 2:51 AM
    all hail our new graphic overlords.
  • 0 Hide
    Moop69 , July 30, 2010 3:01 AM
    That's GF100 though which we already knew was fail...give GF104 a chance and maybe NV will come back in Q3
  • 5 Hide
    victomofreality , July 30, 2010 3:03 AM
    WOOT BLACK SPY! White spy always came across as a bit stuck up!
  • 21 Hide
    Azimuth01 , July 30, 2010 3:09 AM
    IMO, the worst thing that can happen to PC gaming is for Nvidia to go under. Without another high end card manufacturer to keep some competition in the market ATI will have no reason to lower prices or increase performance. As much as I like ATI, I hope this does not signal the beginning of the end for Nvidia.
  • 4 Hide
    Nintendork , July 30, 2010 3:16 AM
    Nvidia sell the 460 at bargain price to give a sensation "of having something". That's the nvidia that likes to sell gpu's for skyrocket prices every generation they can.

    HD6000 midrange (HD6700) with more power than a GTX480 comes in the next 2 months. It will have lower prices than current 5850/5870. To compete Nvidia will need to lower again prices of his gpu's.

    Fermi G100 was a failure, they spend more money to release the patched ones based on G104/105/106. TSMC's 28nm goes to late 2011. GlobalFoundries probably way earlier, right for HD6870 and the HD7000 series.



  • 4 Hide
    Trialsking , July 30, 2010 3:26 AM
    I'd like to think i was the 0.1% with my 5870 purchase in April!
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