ATi FTW!!!!!!

If ATI continues to fight and win the battle of price/performance, they may very well be on their way back to the top (in my opinion, they already are). They just need to keep their eyes on the GF104.

With Apple switching to all ATI, just another punch in the gut to Nvidia.

wow, its obvious that the lead they got on nVidia this time around helped quite a bit.

I ♥ ATI

Face it: ATI has better prices.

Congrats!!!
and continue to release top cards before the competition...

nvidia better in cs5 and 3d programs

guys, what if ati does something bad like steve jobs did with the iphone4, ever thought of that possibility, if they don't do anything reckless then the company will dominate =D, I do love Ati myself, and nvidia used to be faster than ati but still more expensive

Hell yes this is awesome.

It's a damn shame, the Fermi architecture had potential if it wasn't plagued with delay after delay. It should have been out 6 months ago, at the latest. ATI had a solid 6 months to let their DX11 cards soak into the market, and they held the longest "Fastest GPU" status for a good while. Usually nVidia stripped that within a month or two every time ATI released their new card by throwing out an "Ultra" version.

Hopefully nVidia pulls a rabbit and makes up for this quickly as AMD/ATI is already in the works set for a 6xxx series by the end of the year or early early next.

nvidia better than AMD if you use adobe cs5 in yor production pipline

The Fermi is a complete failure. The low end GPU is the same size as the 5870, but performs much worse, and costs a lot less. That's a failed designed. It's not the price they sell it at that makes it successful or not, in this context, it's the price they can make it for. ATI can sell a chip that costs the same (roughly) for a lot more, or can sell a much cheaper to make GPU for the same. That's complete dominance. That's where you want to be. That's where Intel is with AMD processors.

NVIDIA might be in a death spiral now, but it's probably a little too soon. Their revenues are shrinking, their opportunities diminishing (with the chipset business), and their market position quickly evaporating. They still have enough money to design a next generation, but if that's also a failure, which is all NVIDIA has been able to produce for some years now, it could be the beginning of the end for NVIDIA.

Give ATI their due, they are just marching to a faster beat. On top of that, they seem to have a much better idea of what works within a transistor budget, and have been much quicker in introducing newer technologies. Put them altogether, and you get news like this, and the news we got a few days ago about NVIDIA's revenue being much lower than predicted.

YEAH! I love it when companies actually have to compete for people to buy their products.

Consumer wins again! =D

nvidia currently hold the price/performance crown with the 460 two of these in SLI is currently faster than the 480 and cheaper.

all hail our new graphic overlords.

That's GF100 though which we already knew was fail...give GF104 a chance and maybe NV will come back in Q3

WOOT BLACK SPY! White spy always came across as a bit stuck up!

IMO, the worst thing that can happen to PC gaming is for Nvidia to go under. Without another high end card manufacturer to keep some competition in the market ATI will have no reason to lower prices or increase performance. As much as I like ATI, I hope this does not signal the beginning of the end for Nvidia.

Nvidia sell the 460 at bargain price to give a sensation "of having something". That's the nvidia that likes to sell gpu's for skyrocket prices every generation they can.

HD6000 midrange (HD6700) with more power than a GTX480 comes in the next 2 months. It will have lower prices than current 5850/5870. To compete Nvidia will need to lower again prices of his gpu's.

Fermi G100 was a failure, they spend more money to release the patched ones based on G104/105/106. TSMC's 28nm goes to late 2011. GlobalFoundries probably way earlier, right for HD6870 and the HD7000 series.

I'd like to think i was the 0.1% with my 5870 purchase in April!

And with Apple using AMD for GPUs for their Desktop and notebook systems, ATI will be gaining millions of more users.

As someone stated... the GF-460's GPU is actually a bit bigger than ATI's 5870 CPU, but performs between the ATI 5830~5850 (but closer to the 50). It would be VERY VERY easy for ATI to drop the price of the 5850 down to $200~$225 with would destroy Nvidia's best GPU - the GF460!

ATI can drop that hammer any time... and Nvidia shouldn't be killed by the Fermi Failure. Did the HD-2000 series kill ATI? Those cards came out after the 8800GTX/GTs cards - they were just as expensive, super hot but were easily slower. ALL ATI had to do (and they did) was sell competitive 3000 series at the right price.

As long as Nvidia continues to play games with people... stupid names, etc - I don't want to deal with them. GTX / GT, etc - all that doesn't matter... that what model numbers are for. Is there going to be a "Geforce GTX 420"? The model numbers never conflict. So GTX, GTX, GT and G are all useless. And the 460-768 is so much slower, it should be a 455 or 450 instead.

- - - -
The 6000 series will be using the 40nm process... But I expect a 6x00 mid-range thant will experiment with the 28nm process when the time is ready.

Nvidia simply got bad press on it's Fermi engineering samples. I have a Zotac GTX 480AMP! edition card and if that was the card used as the engineering sample I'm pretty sure Nvidia would have beat out ATI last quarter. Besides, the GTX 460 wasn't out yet either and two of those in SLI are 33% faster than the ATI 5870 at a lower price point! Nvidia will win in Q3.

Yeah, still ATI.

Good for AMD/ATI, but Nvidia isn't that far behind. GF104 is very competitive.

What did you expect? nVidia cards were living prove of what you shouldn't buy.

Good for you ATI. After the C2D's smashed you so badly, and you outsourced your fabs i honestly thought you were gone for good. Im glad you proved us wrong by making stuff we didn't have to buy out of pity.

AMD taking ATI in was probably the best thing they have ever done. ATI can help them with cpu funding, and amd can help them with video card funding, like now, when AMD was a bit low, the 5xxx series came out, gave them a big boost, and AMD is seemingly back on the rise. COMPETITION FTW

reading your quote gives me the distinct impression that you don't like nvidia anymore and want them to go bust. (though you have not mentioned this, that is the impression i got. that would be bad as the only reason your loving ATi is giving you this price is because of nvidias existence. with no competition im sure you would turn anti ati because of their prices in a second

@Ares1214:
ATI had the faster cards during the 9700-1900 series. There was some constant back and forth with the GeForce 5900~7900s, but ATI was a bit ahead - look at the older charts here. When the 8800GTX came out, it instantly devalued the ATI 1900XTX cards which were selling at $500+. Still, during those times - ATI was slowly gaining market share as their drivers improved (I never had a problem with my ATI 9800 with drivers).

With the ATI 3000 series, ATI had competing cards, not the fastest and the GPU price war started. Then about 2 years ago, the GeForce 280 came out (and the naming game) - but a few weeks later, a much cheaper ATI 4850/70s came out at almost half the price with 80~95% performance. Nvidia HAD to reduce the price of the GF2x0 cards to compete... at a loss.

Every current GF-4xx card sold, is a loss for Nvidia.

I'm not sure why AMD would or should come out with a 6000 series unless it does something very different from the current DX11 cards. They have room to make the 5890, 5990, 5790, 5690 as well as lower their prices.

To make the 6000s cause excitement, ATI needs to add 3D and/or Physics abilities.

GTX 460 is the only hope for nVidia now, it being the only card of which nVidia has probably good supply. nVidia shouldn't meet the fate of 3dfx, for it will leave ATI as the only major player in the market causing monopoly and stagnation.