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Hard Drive Prices to Remain Inflated Throughout 2012

by - source: IHS

In Q4 2011, HDD shipments dropped by 26 percent over the same period in the previous year. Shipments will by 13 percent in Q1 and 5 percent in Q2 on an annual basis, IHS believes. In Q3, the market will stabilize and grow by 2 percent and bounce back with 49 percent in the fourth quarter of this year. Sequentially, HDD shipments are predicted to climb 14 percent in Q1, 11 percent in Q3 and 4 percent in Q4.

“The recovery of global HDD manufacturing has begun and will continue during each quarter of 2012,” noted Fang Zhang, storage analyst for IHS. “However, the recovery will be prolonged for at least two more quarters, as supply constraints keep unit shipments from climbing on an annual basis until third quarter." The shortage will translate to continued inflated prices throughout 2012, the firm said.

HDD makers and component suppliers have resumed only partial production in Thailand and have shifted some of their manufacturing to other countries to alleviate the impact of the supply shortage.  According to IHS, Western Digital has been the HDD manufacturer most impacted by the floods and is not expected to return to full production until September.

IHS said that the Thailand flood has caused the global average selling price (ASP) for HDDs to jump by 28 percent in Q4 2011. Prices are forecast to decline by 3 percent in Q1 and by 9 percent in Q2. “Prices will remain high for a number of reasons, including the higher costs associated with the relocation of production, as well as higher component costs because of flooding impacts among component makers,” Zhang said. “Furthermore, PC brands have signed annual contacts with HDD makers that have locked them into elevated pricing deals for the rest of the year.”

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dark_knight33 02/12/2012 10:17 AM
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Great... Title should read: "Seagate continues price gouging thru 2012"

Shape 02/12/2012 10:22 AM
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Noooo!!! I was hoping prices would drop significantly this year. Ohhhh well, I guess I'll have to ration this 1GB of space remaining.

Gamer-girl 02/12/2012 10:24 AM
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Quote :Shipments will by 13 percent in Q1 and 5 percent in Q2 on an annual basis, IHS believes.


???

De5_roy 02/12/2012 10:32 AM
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!@#$
looks like retailers will milk this unfortunate situation longer.

greghome 02/12/2012 10:42 AM
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Quote :IHS said that the Thailand flood has caused the global average selling price (ASP) for HDDs to jump by 28 percent in Q4 2011


ah.......No, numbers far closer to 100%
1TB HDD cost about MYR 180 or about 60USD where I live, 5 months ago.
1TB HDD cost about MYR 340 or about 113USD.

joytech22 02/12/2012 11:04 AM
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Prices jumped by 20%?
Well not when the flood prices hit at first, a 2TB drive instantly went up by like 100%+

Now I can find 2TB HDD's for $130 which is a lot better than $200.
Which reminds me I'm out of drive bays.. DAMN IT!

Looks like I'll be investing in NAS or upgrading my mix of 1-2TB drives all to 4TB.

builder4 02/12/2012 11:31 AM
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Quote :“Prices will remain high for a number of reasons, including the higher costs associated with the relocation of production, as well as higher component costs because of flooding impacts among component makers,”


Don't forget price fixing.

molo9000 02/12/2012 11:44 AM
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de5_roy :
!@#$looks like retailers will milk this unfortunate situation longer.



Retailers don't have the power to influence the prices. If they price their merchandise too high, customers are going to buy somewhere else.

If anyone has the power to influence prices, it's the manufacturers themselves, but even they are in fierce competition.

JDW_SWB 02/12/2012 11:56 AM
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It looks like Thailand is preparing for more flooding this June/July..........in all the same areas. Could disrupt HDD production for the whole year...and beyond.

tmk221 02/12/2012 12:05 PM
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here in Poland I need to pay PLN450 for 1TB instead of PLN170 a year ago.... that's 160% more!!!!!!!!!!. That's f-in insane...

duxducis 02/12/2012 12:08 PM
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My Samsung is made in Korea but still sell's for double the price today
so WD Seagate Samsung Hitachi all raised there prices to match

spp85 02/12/2012 12:25 PM
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Seagate just wanted to continue this "flooding impacts production" excuse and price the HDD as high as possible. They tripled their profits after this flooding issues happened. Most probably they may overtake Microsoft after 2012................

Anonymous 02/12/2012 12:39 PM
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The number of units officially manufactured/shipped by manufacturers is more or less the same as it was last year. But thanks to the price increase fraud they have been allowed to do with no control.. FBI doesn't do a damn thing against true frauds nowadays with Obama it seems, they are too busy shutting down "pirates" websites.
No with more floods coming in Thailand hard disk manufacturers managers will keep their fraud-the-whole-world plan going strong with no fear of getting jailed as it should happen.

randoMIZER 02/12/2012 12:44 PM
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moricon 02/12/2012 12:52 PM
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NuclearShadow 02/12/2012 12:56 PM
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I simply refuse to buy at such prices even though I can afford it I simply do not see the hard-drives being of such value. As long as I am not in a absolute requirement to make the purchase I will hold off buying a new hard-drive.

olaf 02/12/2012 12:56 PM
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20% my white a.. its more like 100% or even 200% in some cases here... guess i wont be upgrading my hdd's this year not unless the EU steps in, and that is unlikely. Unfortunatly i think this will impact SSD's aswell in the long run. This whole flood is just an excuse to raise profit margins in an otherwise extremely competitive market.

izmanq 02/12/2012 1:24 PM
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who is this fang zhang :| why should we believe him :| let's not buy new hard drive, til they dropped the price

CaedenV 02/12/2012 2:35 PM
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sublime2k 02/12/2012 2:36 PM
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Jump from $72 to $182+ is more than 28%, I'd say.
(Example for SpinPoint F3 1TB in my country.)

drwho1 02/12/2012 2:41 PM
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Hard drives will remain on shelves until price gouging stop.
At least from my perspective it will.

caparc 02/12/2012 2:52 PM
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How could this happen? If you're going to invest $100s of millions or billions in buildings and equipment that's hard to move you do a really REALLY careful site evaluation that considers hundreds of factors. One of them is flood risk, which should be one of the easy ones. No doubt all these facilities carried insurance. The insurance company is typically a partner in risk evaluation. What am I missing here? I suppose I could be asking the same questions about those Japanese nuclear plants.

A Bad Day 02/12/2012 3:37 PM
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caparc :
How could this happen? If you're going to invest $100s of millions or billions in buildings and equipment that's hard to move you do a really REALLY careful site evaluation that considers hundreds of factors. One of them is flood risk, which should be one of the easy ones. No doubt all these facilities carried insurance. The insurance company is typically a partner in risk evaluation. What am I missing here? I suppose I could be asking the same questions about those Japanese nuclear plants.



"Is the labor cheap?"

"Check."

"Are business regulations at minimum?"

"Check."

"Are the taxes low?"

"Check."

"Is the flood control sufficient since we're building in a flood-prone area?"

"Well, not really, but our workers can put up sandbag barriers, so check."

joefx69 02/12/2012 3:50 PM
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The grammar is so awful in that first Paragraph (a drunk monkey can write better), that I stopped reading

beayn 02/12/2012 4:15 PM
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dark_knight33 :
Great... Title should read: "Seagate continues price gouging thru 2012"



Actually wholesalers are the ones price gouging, NOT Seagate. Seagate's prices have gone up 10-15% while wholesalers such as Ingram Micro are jacking up the prices 50-100%.

elbert 02/12/2012 4:20 PM
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By Q4 SSDs prices will fall which will impact HD sales. Estimates show that,"SSD prices to equal hard drives in under a year." If hard drive makers don't get their ducks in a roll this may be a show stopper.
http://www.pcr-online.biz/news/rea [...] ear/027696

On a good note this may influence Intel to discount their new SSD Cherryville with CPU sales.

kartu 02/12/2012 5:04 PM
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unther 02/12/2012 5:08 PM
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One of my hard drives started making the clicking noise of death this past week. I just said "@#^%, this couldn't happen at a worse time." Looks like I'll just have to bend over and take it to get a new hard drive for that computer.

SkateZilla 02/12/2012 5:08 PM
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the prices will never go down,

the HDD Companies are going to do what the oil companies have been doing since the Pipeline broke,

Raise the Price through the Roof, promise they are gonna lower them, lower them little by little and every time something happens, whether it affects the HDDs or not, they go right back up.

So, prices will drop about $10 next month, and when a 200lb chunk of seaweed washes up on Australia's beach, they'll cite that it affected them somehow and jack the prices back up.

huron 02/12/2012 5:22 PM
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I have heard that the flooding only had an impact on specific models of drives, but the manufacturers were more than willing to take advantage of the situation.

xerroz 02/12/2012 6:24 PM
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I call bs. They know the PC manufacturers have no other choice so HDD manufacturers are just purposely keeping the prices inflated to massively profit from PC manufacturers and customers.


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