HP wants to be in touch with the young and hip.
PC industry giant Hewlett-Packards wants to reintroduce itself to the world. To do that, it has launched an eight-week-long $40 million media campaign that it hopes to show consumers that the company is multi-dimensional and reaches to more places than many may know about.
Part of the campaign are TV spots that aim to both educate and entertain. Rhys Darby of "Flight of the Conchords," provides the perspective of the onlooker who learns that HP stands for more than just "Have Printers."
Check out the first three TV spots – with one featuring Dr. Dre – and the introductory video at the bottom. We find them all thoroughly enjoyable but a little strange in the humor department.