HP Spends $40,000,000 to Show You It's Amazing

PC industry giant Hewlett-Packards wants to reintroduce itself to the world. To do that, it has launched an eight-week-long $40 million media campaign that it hopes to show consumers that the company is multi-dimensional and reaches to more places than many may know about.

Part of the campaign are TV spots that aim to both educate and entertain. Rhys Darby of "Flight of the Conchords," provides the perspective of the onlooker who learns that HP stands for more than just "Have Printers."

Check out the first three TV spots – with one featuring Dr. Dre – and the introductory video at the bottom. We find them all thoroughly enjoyable but a little strange in the humor department.

HP Let's Do Amazing Dr. Dre

HP Let's Do Amazing Venetian

HP Let's Do Amazing UPS

HP Let's Do Amazing Intro

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  • Shadow703793
    Hmm... how about using that $40 million to make better products?
    26
  • Marco925
    I wonder... if i claim I do amazing... Will the australian guy visit me?

    JD13Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?


    It's ok, 15 minutes of their ads saved them 15% or more on car insurance
    18
  • JD13
    Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?
    11
  • Other Comments
  • JD13
    Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?
    11
  • thegreathuntingdolphin
    Quote:
    I wonder what the figures are for Geico ads are?


    Too much...
    9
  • nonxcarbonx
    But if I watch the commercials on youtube, then HP doesn't have to pay for the advertising. I want the company to pay to inform me.
    11