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HP Spends $40,000,000 to Show You It's Amazing

By - Source: Tom's Hardware US | B 78 comments

HP wants to be in touch with the young and hip.

PC industry giant Hewlett-Packards wants to reintroduce itself to the world. To do that, it has launched an eight-week-long $40 million media campaign that it hopes to show consumers that the company is multi-dimensional and reaches to more places than many may know about.

Part of the campaign are TV spots that aim to both educate and entertain. Rhys Darby of "Flight of the Conchords," provides the perspective of the onlooker who learns that HP stands for more than just "Have Printers."

Check out the first three TV spots – with one featuring Dr. Dre – and the introductory video at the bottom. We find them all thoroughly enjoyable but a little strange in the humor department.

HP Let's Do Amazing Dr. Dre

HP Let's Do Amazing Venetian

HP Let's Do Amazing UPS

HP Let's Do Amazing Intro

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Top Comments
  • 26 Hide
    Shadow703793 , March 12, 2010 11:36 PM
    Hmm... how about using that $40 million to make better products?
  • 18 Hide
    Marco925 , March 12, 2010 11:43 PM
    I wonder... if i claim I do amazing... Will the australian guy visit me?

    JD13Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?


    It's ok, 15 minutes of their ads saved them 15% or more on car insurance
  • 11 Hide
    nonxcarbonx , March 12, 2010 11:15 PM
    But if I watch the commercials on youtube, then HP doesn't have to pay for the advertising. I want the company to pay to inform me.
Other Comments
    Display all 78 comments.
  • 11 Hide
    JD13 , March 12, 2010 11:08 PM
    Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?
  • 9 Hide
    thegreathuntingdolphin , March 12, 2010 11:14 PM
    Quote:
    I wonder what the figures are for Geico ads are?


    Too much...
  • 11 Hide
    nonxcarbonx , March 12, 2010 11:15 PM
    But if I watch the commercials on youtube, then HP doesn't have to pay for the advertising. I want the company to pay to inform me.
  • 5 Hide
    mlopinto2k1 , March 12, 2010 11:24 PM
    I personally think that the videos were awesome and they made me laugh. I might not necessarily buy their products but at least they are trying.
  • -4 Hide
    wenty , March 12, 2010 11:28 PM
    Epic FAIL!
  • 9 Hide
    maigo , March 12, 2010 11:33 PM
    I've never owned an HP product I enjoyed
    Never seen one I wanted
    Never liked one I've fixed
  • 26 Hide
    Shadow703793 , March 12, 2010 11:36 PM
    Hmm... how about using that $40 million to make better products?
  • -4 Hide
    builderbobftw , March 12, 2010 11:36 PM
    How about they spend those 40M$ on making their products not suck so hard?
  • -4 Hide
    builderbobftw , March 12, 2010 11:37 PM
    LOL, Shadow and me posted that at the same time, what are the chances....
  • 3 Hide
    Zoidman , March 12, 2010 11:37 PM
    Better yet, put the video on YouTube and use the moeny that would have gone towards time slots on television networks and pay the viewers to watch it. 40 mill for advertising, equals 1 dollar per person for 40 million views!

    I would most certainly watch the ad a few times, and get my buddies to watch it too!
  • 18 Hide
    Marco925 , March 12, 2010 11:43 PM
    I wonder... if i claim I do amazing... Will the australian guy visit me?

    JD13Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?


    It's ok, 15 minutes of their ads saved them 15% or more on car insurance
  • -4 Hide
    kravmaga , March 12, 2010 11:44 PM
    Hp used to design excellent products and I had a lot of respect for them but this ad campaign is just awkward and ineffective, imo.
    It reminded me of the bill gates/seinfeld ads and that's saying a lot.
  • 4 Hide
    zoemayne , March 13, 2010 12:34 AM
    How much of that 40E6 Did tomshardware get to post this. 40 millions is not nothing if they made $8,000,000,000 from ink last year. Their ink is like $8000 a gallon thats more than gas.
  • 2 Hide
    tipoo , March 13, 2010 12:45 AM
    Take that 40 million and spend it on research and engineering products that don't have such a high failure rate.
  • 2 Hide
    expertester , March 13, 2010 12:58 AM
    zoemayne 40 millions is not nothing if they made $8,000,000,000 from ink last year. Their ink is like $8000 a gallon thats more than gas.


    Yep, and HP = Agilent, where they made a lot of profit from high tech electronic (measurement) devices.

    I personally think that this move is sensible. Well it caught my attention. I almost forgot that HP is also Agilent for many years already although I really like their spectrum analyzer and several other measurement devices. It remind me that HP is not a second grade or third grade company which only produce printer and *cough*, monitor and PC...LOL.
  • -4 Hide
    saaiello , March 13, 2010 1:32 AM
    HP has there place in the business world other then that they are crap for home user.
  • 0 Hide
    Anonymous , March 13, 2010 1:46 AM
    These are terrible advertisements. Generic and uninspired. They should have taken a hint from the Evian Mineral Water ad. The only thing I like about the HP ad are the jingle at the end. The rest is boring.
  • -2 Hide
    korsen , March 13, 2010 2:05 AM
    So they have 40 million to spend on commercials, but no money to replace their faulty Nvidia GPU'd laptops manufactured after 2004 that melt themselves... instead they replace their RMA'd laptops with the same busted GPU's and send them back. Way to go "Have pussy" - Epic Fail.
  • 2 Hide
    steveoh , March 13, 2010 2:06 AM
    Hurry uP and give us the ZR24W.
  • 1 Hide
    zoemayne , March 13, 2010 2:28 AM
    Yea I'll never buy another HP I have the dv6000 w the GPU heat problem and instead of fixing the problem hp released a bios fix that was designed put the fan on full blast and let the gpu last till the warranty expired. I would never buy another HP they always have had heat problems I thought since this was a new model notebook that they had the heat issues resolved.
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