HP Spends $40,000,000 to Show You It's Amazing
By - Source: Tom's Hardware US
|
78 comments
HP wants to be in touch with the young and hip.
PC industry giant Hewlett-Packards wants to reintroduce itself to the world. To do that, it has launched an eight-week-long $40 million media campaign that it hopes to show consumers that the company is multi-dimensional and reaches to more places than many may know about.
Part of the campaign are TV spots that aim to both educate and entertain. Rhys Darby of "Flight of the Conchords," provides the perspective of the onlooker who learns that HP stands for more than just "Have Printers."
Check out the first three TV spots – with one featuring Dr. Dre – and the introductory video at the bottom. We find them all thoroughly enjoyable but a little strange in the humor department.
HP Let's Do Amazing Dr. Dre
HP Let's Do Amazing Venetian
HP Let's Do Amazing UPS
HP Let's Do Amazing Intro
Discuss
Ask a Category Expert

It's ok, 15 minutes of their ads saved them 15% or more on car insurance
Too much...
Never seen one I wanted
Never liked one I've fixed
I would most certainly watch the ad a few times, and get my buddies to watch it too!
It's ok, 15 minutes of their ads saved them 15% or more on car insurance
It reminded me of the bill gates/seinfeld ads and that's saying a lot.
Yep, and HP = Agilent, where they made a lot of profit from high tech electronic (measurement) devices.
I personally think that this move is sensible. Well it caught my attention. I almost forgot that HP is also Agilent for many years already although I really like their spectrum analyzer and several other measurement devices. It remind me that HP is not a second grade or third grade company which only produce printer and *cough*, monitor and PC...LOL.