HP Spends $40,000,000 to Show You It's Amazing

7:40 PM - March 12, 2010 by Marcus Yam - source: Tom's Hardware US

HP wants to be in touch with the young and hip.

PC industry giant Hewlett-Packards wants to reintroduce itself to the world. To do that, it has launched an eight-week-long $40 million media campaign that it hopes to show consumers that the company is multi-dimensional and reaches to more places than many may know about.

Part of the campaign are TV spots that aim to both educate and entertain. Rhys Darby of "Flight of the Conchords," provides the perspective of the onlooker who learns that HP stands for more than just "Have Printers."

Check out the first three TV spots – with one featuring Dr. Dre – and the introductory video at the bottom. We find them all thoroughly enjoyable but a little strange in the humor department.

HP Let's Do Amazing Dr. Dre

HP Let's Do Amazing Venetian

HP Let's Do Amazing UPS

HP Let's Do Amazing Intro

Comments
Add your comment
Read the comments on the forums
JD13 03/13/2010 2:08 AM
Hide
-11+

Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?

thegreathuntingdolphin 03/13/2010 2:14 AM
Hide
-9+

Quote :I wonder what the figures are for Geico ads are?


Too much...

nonxcarbonx 03/13/2010 2:15 AM
Hide
-11+

But if I watch the commercials on youtube, then HP doesn't have to pay for the advertising. I want the company to pay to inform me.

mlopinto2k1 03/13/2010 2:24 AM
Hide
-5+

I personally think that the videos were awesome and they made me laugh. I might not necessarily buy their products but at least they are trying.

wenty 03/13/2010 2:28 AM
Show
maigo 03/13/2010 2:33 AM
Hide
-9+

I've never owned an HP product I enjoyed
Never seen one I wanted
Never liked one I've fixed

Shadow703793 03/13/2010 2:36 AM
Hide
-20+

Hmm... how about using that $40 million to make better products?

builderbobftw 03/13/2010 2:36 AM
Show
builderbobftw 03/13/2010 2:37 AM
Show
Zoidman 03/13/2010 2:37 AM
Hide
-3+

Better yet, put the video on YouTube and use the moeny that would have gone towards time slots on television networks and pay the viewers to watch it. 40 mill for advertising, equals 1 dollar per person for 40 million views!

I would most certainly watch the ad a few times, and get my buddies to watch it too!

Marco925 03/13/2010 2:43 AM
Hide
-18+

I wonder... if i claim I do amazing... Will the australian guy visit me?

JD13 :
Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?



It's ok, 15 minutes of their ads saved them 15% or more on car insurance

kravmaga 03/13/2010 2:44 AM
Show
zoemayne 03/13/2010 3:34 AM
Hide
-4+

How much of that 40E6 Did tomshardware get to post this. 40 millions is not nothing if they made $8,000,000,000 from ink last year. Their ink is like $8000 a gallon thats more than gas.

tipoo 03/13/2010 3:45 AM
Hide
-2+

Take that 40 million and spend it on research and engineering products that don't have such a high failure rate.

expertester 03/13/2010 3:58 AM
Hide
-2+

zoemayne :
40 millions is not nothing if they made $8,000,000,000 from ink last year. Their ink is like $8000 a gallon thats more than gas.



Yep, and HP = Agilent, where they made a lot of profit from high tech electronic (measurement) devices.

I personally think that this move is sensible. Well it caught my attention. I almost forgot that HP is also Agilent for many years already although I really like their spectrum analyzer and several other measurement devices. It remind me that HP is not a second grade or third grade company which only produce printer and *cough*, monitor and PC...LOL.

SAAIELLO 03/13/2010 4:32 AM
Show
Anonymous 03/13/2010 4:46 AM
Hide
-0+

These are terrible advertisements. Generic and uninspired. They should have taken a hint from the Evian Mineral Water ad. The only thing I like about the HP ad are the jingle at the end. The rest is boring.

korsen 03/13/2010 5:05 AM
Hide
--2+

So they have 40 million to spend on commercials, but no money to replace their faulty Nvidia GPU'd laptops manufactured after 2004 that melt themselves... instead they replace their RMA'd laptops with the same busted GPU's and send them back. Way to go "Have pussy" - Epic Fail.

steveoh 03/13/2010 5:06 AM
Hide
-2+

Hurry uP and give us the ZR24W.

zoemayne 03/13/2010 5:28 AM
Hide
-1+

Yea I'll never buy another HP I have the dv6000 w the GPU heat problem and instead of fixing the problem hp released a bios fix that was designed put the fan on full blast and let the gpu last till the warranty expired. I would never buy another HP they always have had heat problems I thought since this was a new model notebook that they had the heat issues resolved.

FloKid 03/13/2010 5:46 AM
Hide
-1+

HP = Have and Pray. Seriously though, that's a pretty bald move for them. I have no idea why they are spending so much on adds. People are still going to buy the things they trust most and probably which are more cheaper. HP makes some good computers, I had one a long time ago, it worked well. There are so many different companies competing that personally I think spending that much for advertisement, is not wise. Yet it maybe a small price tag for them. Besides the adds didn't strike me as very funny at all. Dunno maybe some people think otherwise...

Anonymous 03/13/2010 7:53 AM
Hide
-0+

HP hardware for private use is quite poor quality, specially you will find in their Pavilion dv9000 series, which was produced in a factory which even by Chinese standard was so bad, that the Chinese government closed the factory.

The only HP products that can get some good review are the enterprise servers and of course the Linux support team who take time help people who don't get proper help from the ordinary support.

kartu 03/13/2010 8:01 AM
Hide
-9+

Wake up, guys. 40 millions spent on ads for multibillion multinational company is not "so much".

tomvertommen 03/13/2010 9:12 AM
Hide
-1+

I remember HP no longer supporting my laserjet 1000 once I tried it on windows 7...This tells me much more then a few funny expensive commercials. Maybe they could have used the money to write me a driver.

Anonymous 03/13/2010 9:38 AM
Hide
-1+

hp is horrible hope they read this cause its true!

bin1127 03/13/2010 9:43 AM
Hide
-1+

why do you need to advertise yourself as amazing? Just spend the money making amazing products instead. I'm sure some engineer can whip up something nice for 40 mln.

LaughALot 03/13/2010 10:49 AM
Hide
--2+

maybe they should focus on making a product that is reliable and service that doesn't suck. I use to be a HP fan, I stop buying HP about three years ago.

azone 03/13/2010 11:07 AM
Hide
--1+

its funny but not worth the money

cookoy 03/13/2010 12:15 PM
Hide
--1+

"Have Printers" for me is "High Prices" for inks. Their laptops run hot and that's "Huge Problem" to me. Wish they spend more money on R&D and product improvement.

Ciuy 03/13/2010 12:46 PM
Hide
-0+

lets all buy HP laptops and stuff now that Dr. DREEEEEEEEEE appeared in one of their ads .......

santeana 03/13/2010 2:21 PM
Hide
--1+

kravmaga :
Hp used to design excellent products and I had a lot of respect for them but this ad campaign is just awkward and ineffective, imo.It reminded me of the bill gates/seinfeld ads and that's saying a lot.


HP never designed excellent products. They've always been HP and they've always sucked.


Comments are closed on this page.
Ads

Best offers

Newsletters


  • Ask your question about IT issues
  • Post
Ads
Ads
Ads