It's all about the bling bling.
Before the gold iPhone 5S and gold Galaxy S4, you might remember a company called GoldGenie was selling a 24ct. gold-plated HTC One for over $3,000. Well, it seems that HTC itself is eager to get in on the gold trend, as the company has just announced plans to produce its own gold HTC One. Unfortunately, it's going to be pretty difficult to procure.
First of all, it's valued at £2,750, which (by today's exchange rates) is almost $4,500. Second of all, HTC is only making five of them. So while HTC wasn't lying when it said it was announcing the 'release' of the gold HTC One, this isn't the most widespread release of a smartphone. HTC's gold HTC One was actually crafted in partnership with GoldGenie, the maker of the 24ct. model mentioned above, and is supposed to commemorate the 18th Anniversary of the MOBO Awards (Music Of Black Origin Awards). This version is plated with 18ct. gold and polished with a special MOBO 18 logo laser etched on the rear of the device.
Inside, it's the same HTC One we know and love with a "zero-gap" unibody casing, a 4.7-inch Full HD 1080p screen with 468 ppi resolution, a quad-core 1.7 GHz Snapdragon 600 CPU, 2 GB of RAM, 32 GB of storage (like the Nexus 4, there's no option for expansion via microSD), Bluetooth 4.0, NFC, LTE, and a 2,300 mAh battery. The device measures just 5.4 x 2.7 x 0.37 inches, and the gold version is SIM free.
If $4,500 is too rich for your blood, sit tight and wait for the announcement of that gold-colored HTC One that emerged just after the iPhone 5S announcement.