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Apple Needs New iPhone 5S, iPhone Lite in September

By - Source: Cult of Mac | B 23 comments

Whatever date it may be, Apple needs new hardware on the market before the end of September.

There are a number of reports pointing to September as the month Apple plans to launch the iPhone 5S. Which one is right on the money is anyone's guess at this point, but they all have the same month in common. There's even talk that the new phone will be accompanied by the long-rumored "lite" model sporting a hard plastic screen instead of glass among other cost-cutting features.

First up to bat is German blog iFun that claims it has talked with an insider close to the launch. Apple will reportedly launch two different devices on September 6: supposedly the iPhone 5S and the iPhone Lite. That's around two weeks earlier than the launch of Apple's iPhone 5 in 2012, and could mean the devices will be revealed in late August. Apple's Tim Cook already confirmed that new products would be announced "this fall and across 2014."

That said, perhaps Apple plans to reveal the iPhone 5S on September 6, with shipments taking place later during the month. There's speculation that the iPhone 5S at the very least must go on sale around September 20 to allow a full weekend and an entire week of sales to jack up Apple's earnings before the end of fiscal 4Q 2013. This is based on a report by Walter Piecyk of BTIG covering Apple's fiscal third quarter results ending June 29.

"We don’t think that Apple can hit its newly issued revenue guidance for the September quarter unless it launches new products," he said. "After delivering $35 billion in revenue in the June quarter, management guided to $34-$37 billion next quarter. Revenue would more typically drop multiple billions if the company had no new products planned. With September quickly approaching, this could be the start of a string of new product announcements that increase investor confidence in Apple’s ability to return to EPS growth next year."

Ok, so we get it so far. To end fiscal 2013 with a bang, Apple needs to release new products in September. Apple did the same last year, delivering over 5 million iPhone 5 units in one weekend, and before the end of fiscal 2012. That caused a 58 percent increase in iPhone sales year-over-year. There's no doubt Apple plans to do the same, especially if it has two separate iPhone units in hand.

Finally there's another "reliable source" who claims the iPhone 5S and iPhone Lite will be revealed during a special event on September 18, and made available on September 27. While the latter date seems rather late in the game for fiscal 2013, the company could be betting on similar weekend sales seen with the iPhone 5 in 2012, in addition to numbers generated by the second iPhone Lite unit.

The "Lite" version will supposedly be a refreshed iPhone 5 with a selection of colors, a plastic protective screen instead of glass, and a plastic chassis. The subsidized price will be $99, making it a killer deal for those who don't mind the toy-like 4 inch screen.

So there you have it -- a bunch of dates pointing to the same month. Bottom line is that Apple needs to make investors happy, and that can be accomplished by flooding the market with new hardware before the end of its fiscal year. After all, hardware is Apple's primary focus, and all the apps and media loaded up on iTunes is icing on the cake.

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Top Comments
  • 12 Hide
    halcyon , July 28, 2013 9:29 AM
    What upgrade will the 5s really be? But of course millions will line up for it anyway.

    It'll be imperceptibly faster and Siri will be slightly less pubescent.
Other Comments
  • 5 Hide
    BranFlake5 , July 28, 2013 9:10 AM
    What upgrade will the 5s really be? But of course millions will line up for it anyway.
  • 3 Hide
    TheBigTroll , July 28, 2013 9:25 AM
    i would say that the "cheap" iphone would be popular due to the "low" price but the regular not so much.
  • Display all 23 comments.
  • 12 Hide
    halcyon , July 28, 2013 9:29 AM
    What upgrade will the 5s really be? But of course millions will line up for it anyway.

    It'll be imperceptibly faster and Siri will be slightly less pubescent.
  • 9 Hide
    stanley780 , July 28, 2013 10:05 AM
    I was reading an article from Mobilesyrup why smartphone sales are stagnating. To sum it up people aren't in a hurry to upgrade since performance increases don't cut it anymore since a galaxy s3 from last year is still a perfectly capable smartphone now and has all the performance needed to run the latest apps smoothly. And there are contracts not many people want to break a contract or spend $600+ for an extra 2 cores in their phone. The only way to get people to upgrade are with new innovative features even though 99% of them are useless, people will still think they need them. Or a larger battery, people really like having a phone that lasts 4+ hours without having to be charged. Apple needs to start being innovative again or they are going to lose the smartphone race. Samsung beats Apple in most aspects of the phone, battery life, features, removable sd card, etc. The smartphone market is also becoming saturated with choices and lowered price phones that offer similar or the same specs for less. Apple needs to stop riding the "I need a new apple product every time it's released" wave because it's losing momentum. And why would anyone on earth get a cheap plastic iphone made from ABS when they can get an old iphone 4s for $300 used or a new one for $500 that isn't made to be cheap and will offer similar specs.
  • 7 Hide
    jk_ventolero , July 28, 2013 10:21 AM
    What upgrade will the 5s really be? But of course millions will line up for it anyway.

    It'll be imperceptibly faster and Siri will be slightly less pubescent.

    And don't forget the additional row of icons. That one's the kicker.
  • 1 Hide
    DRosencraft , July 28, 2013 10:34 AM
    Apple has stubbornly refused to do anything "budget" so I doubt the Lite rumors. I have the feeling they'd need to be a little more desperate for stock performance than they are right now before they risk their brand identity as "top quality at almost any cost".
  • 2 Hide
    house70 , July 28, 2013 10:38 AM
    Heh. They'll come up with something "new" taken straight from Android and "adapted" for iOS, like they've been doing for the last couple iterations. They'll marginally upgrade the hardware and call it "revolutionary", yet again for all the gullible drones out there to flock to it. LOL.
  • -1 Hide
    alextheblue , July 28, 2013 10:43 AM
    That depends on whether or not Rogue ends up in the 5S. I'd say probably not. But if it does, it will provide a large leap in graphics performance, if nothing else.
  • 2 Hide
    JOSHSKORN , July 28, 2013 11:43 AM
    Can't wait for a certain late night talk show host to ask iPhone users about the "New iPhone" again when it's simply just the previous one. LOL
  • 2 Hide
    JPNpower , July 28, 2013 12:36 PM
    I love how the iphone 4/4s were big deals but when the iPhone 5 came out, the first iPhone with 4g, a different size, very thin, and fast, people just said it was no improvement.
  • 1 Hide
    VipC , July 28, 2013 1:08 PM
    the point of the Iphone Lite is for most of the users outside the U.S. who may not want a subsidized plan for their phone. Android is dominating in this area and apple needs to have a more affordable offering.
  • 4 Hide
    g-unit1111 , July 28, 2013 1:50 PM
    Will Apple actually create something new this time around or just recycle the same crap again? I'll stick with my HTC One, best phone I've had yet.
  • 0 Hide
    cRACKmONKEY421 , July 28, 2013 2:08 PM
    Main benefit: it will have good performance using the latest iOS, whereas your current iphone, which is working fine right now, will suddenly run like an old phone after you update iOS. Apple is evil. They push hardware by crippling compatibility between new software and slightly older hardware. It's one of the inherent evils of pairing hardware maker and OS maker within the same company. Others seem to be trying to follow Apple's lead on that.
  • -1 Hide
    The Grave Digger , July 28, 2013 2:43 PM
    Lite Iphone for a lite Budget...Nice!!!
  • 1 Hide
    soldier44 , July 28, 2013 4:38 PM
    Will look the same be the same just a slight speed bump with every "s" model they've ever done and then market it as something completely new. Galaxy Note 3 for me in September they can have the "s" lol.
  • 0 Hide
    JPNpower , July 28, 2013 5:23 PM
    Yes, figo to the not so new iphone, and lets worship the not so new Samsung with the same look and a slight speed bump that is marketed as something completely new!
  • -3 Hide
    vaughn2k , July 28, 2013 5:42 PM
    Lenovo A800 - for U$155.00

    Dual SIM / Dual Standby
    4.5" FWVGA (854x480) IPS capacitive display
    218ppi with 5-point multi-touch feature
    1.2GHz dual-core MT6577T processor
    Android 4.0.4 (Ice Cream Sandwich)
    PowerVR SGX531 GPU
  • 1 Hide
    axefire0 , July 28, 2013 9:18 PM
    "They'll come up with something "new" taken straight from Android and "adapted" for iOS, like they've been doing for the last couple iterations."

    .. and Apple will file patent for it too.
  • 0 Hide
    subaru41 , July 29, 2013 7:18 AM
    the iPhone is the anti-left handed phone. Seriously you cant come out with a lockscreen for left handed people to swype the opposite direction. Thank goodness for Android for allowing costomization for any person. I love Apex Launcher. Sheep have no clue what they are missing out on.
  • 0 Hide
    acadia11 , July 29, 2013 5:00 PM
    I'm appled out, picked up my BlackBerry Z10 in April, and freaking love it, especially, now that all the apps I use are on it, Shazam being the exception but I had already switched to SoundHound on my iPhone prior to going back to BlackBerry.
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