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Rumor: Apple May Release iPhone Mini in 2014

By - Source: Reuters | B 50 comments

Apple may be forced to release an iPhone Mini for the prepaid market to better compete with Samsung.

The latest Apple rumor to appear just days after the New Year is the possibility of an iPhone Mini, an idea that has been around since the launch on the original iPhone. However this latest speculation installment seems to back up a previous report that the next iPhone will arrive with multiple screen sizes to address a larger market.

Strategy Analytics is the latest source behind the iPhone rumor, reporting that Apple may be forced to release a smaller iPhone to better compete with Android giant Samsung. The firm states that the miniature iPhone will need to be released within the next three years to address the "hundreds of millions" of prepaid users who simply can't afford the current model.

"The iPhone 5 is growing fast and profitably right now, so there is little incentive for Apple to launch an ‘iPhone Mini’ this year," said Neil Mawston, the Executive Director at Strategy Analytics.

On Friday Strategy Analytics told Reuters that Samsung is expected to widen its lead over Apple in global smartphone sales by as much as 35-percent in 2013 alone, bolstered by its broad product lineup. The firm speculates that Samsung may sell up to 290 million smartphones in 2013, up from the 215 million units sold in 2012.

On the Apple front, sales are expected to reach only 180 million units in 2013, up 33-percent from 2012 and slightly trailing Samsung's 35-percent increase. Thus, Apple will command an estimated 21-percent market share in 2013 while Samsung will command an estimated 33-percent market share. That said, it would be easy to assume that Apple would be eager to address both Samsung and Android's dominance by offering an iPhone to the prepaid market.

Mawston acknowledged the previous report provided by Brian J. White, a researcher at Topeka Capital Markets. It was White who said Apple will likely release the iPhone 5S somewhere around April 2013 that will offer multiple screen sizes and colors. Mawston said this type of multi-unit launch would eventually open the door to the iPhone Mini, but not this year.

"We expect the iPhone Mini to be more likely next year, in 2014 when ... Apple will be forced to discover fresh growth streams," Mawston said.

 

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Top Comments
  • 18 Hide
    JOSHSKORN , January 6, 2013 6:03 AM
    The iPhone was already too damn small for my hands. Another reason (amongst others) why I never bought one!
  • 18 Hide
    Phenis , January 6, 2013 6:27 AM
    Enough with the Apple articles already. Does anyone here honestly give a damn about what they do, especially with their phones?
  • 17 Hide
    bawss , January 6, 2013 6:53 AM
    They're gonna be sued because Samsung already has S3 Mini
Other Comments
  • 18 Hide
    JOSHSKORN , January 6, 2013 6:03 AM
    The iPhone was already too damn small for my hands. Another reason (amongst others) why I never bought one!
  • 18 Hide
    Phenis , January 6, 2013 6:27 AM
    Enough with the Apple articles already. Does anyone here honestly give a damn about what they do, especially with their phones?
  • 16 Hide
    abbadon_34 , January 6, 2013 6:29 AM
    Hey check it out, it not Zak Islam! Think they listened?
  • 14 Hide
    ukee1593 , January 6, 2013 6:34 AM
    I thought the current Iphone was the "mini".

    What will the new, smaller on be -> Iphone Microscopic, iMicroscope and iTweezers to use it sold separately!!
  • 0 Hide
    acerace , January 6, 2013 6:43 AM
    abbadon_34Hey check it out, it not Zak Islam! Think they listened?


    My care cup is empty, kiddo.
  • 17 Hide
    bawss , January 6, 2013 6:53 AM
    They're gonna be sued because Samsung already has S3 Mini
  • 1 Hide
    ultameca , January 6, 2013 6:57 AM
    @Phenis The answer to your question is yes, there are people here who give a damn. I'm one of them and also I'm left wondering if toms is going to get the new iMac 27in with the 680mx for some game benchmarking.
  • 1 Hide
    tomfreak , January 6, 2013 6:59 AM
    next is macbook mini. now Apple have mini of everything, so whats next after all the minis? Apple gonna have iphone pro/ipad pro version(just like macbook pro) that is bigger & faster than the regular version but look exactly the same. Very innovative indeed..... :whistle: 
  • 4 Hide
    Someone Somewhere , January 6, 2013 7:14 AM
    Tomfreaknow we have mini of everything, next is macbook mini. So whats next after all the minis? we gonna have iphone/ipad pro version(like macbook pro) that is bigger & faster than the regular version but look exactly the same.


    Then they get rid of the normal version but don't drop the prices.
  • 6 Hide
    fudoka711 , January 6, 2013 7:28 AM
    "The iPhone 5 is growing fast and profitably right now, so there is little incentive for Apple to launch an ‘iPhone Mini’ this year," said Neil Mawston, the Executive Director at Strategy Analytics.

    Well when you sell it for ~100% profit, and people still buy it, of course its going to be profitable.
  • -9 Hide
    ibnmuhammad , January 6, 2013 8:39 AM
    Tomfreaknext is macbook mini. now Apple have mini of everything, so whats next after all the minis? Apple gonna have iphone pro/ipad pro version(just like macbook pro) that is bigger & faster than the regular version but look exactly the same. Very innovative indeed.....


    Well, that "inovative" strategy is working very well for Samsung as all the android sheep seem to flock to them.

    Seriously though, I love Samsung, they do the best SSD and memory chips on the market, but just because you can create a bigger/smaller screen phone, doesn't mean it's correct.

    i.e. I wonder if the Android sheep would flock to a 27 inch tablet?! :D 
  • 6 Hide
    house70 , January 6, 2013 11:05 AM
    @ibnmuhammad
    Just because you have tiny hands doesn't mean everybody is in the same boat as you.
    The Galaxy Note, screwed up? Try again after watching some amazing videos of creative artists working on them. Just Google some or check YouTube directly.
    Indeed, anyone can create a bigger/smaller phone, but what do you mean ergonomically correct? What's ergonomically correct for you is not so for another person. To each his/her own. I wonder what you meant with that comment, it makes no sense.
    Your last sentence is just pure trolling. Fail. But, even if there was a 27 inch tablet, that doesn't mean someone is putting a gun to your head to buy it. I bet there are some people that could put that tablet to good use. It's all about choices, having lots of choices, and that's what Apple fans don't get.
    No worries, though. Just continue enjoying whatever floats your boat and stop being so concerned about what other people like.
  • 5 Hide
    halcyon , January 6, 2013 11:11 AM
    Well, if they're going to give the iPhone a 4.5+" screen the mini could just be the existing size for those that prefer puny. If they correct iOS and make it more Android-like we could have what some might call progress. Apple you can do it.
  • 0 Hide
    Anonymous , January 6, 2013 12:13 PM
    Uhh ios needs to be updated before more hardware is released. Apple coming out with all these products will bite them in the rear, they can't beat anyone doing this (like they ever beat anyone), so i wonder if Cook is trying to run Apple into the ground. Apple used to be something worth my time, but it seems like they are trying to do sonething that they never did before...like business.
  • 5 Hide
    fuzzion , January 6, 2013 12:47 PM
    Did Zak Islam get fired?
  • 1 Hide
    keither5150 , January 6, 2013 1:17 PM
    ultameca@Phenis The answer to your question is yes, there are people here who give a damn. I'm one of them and also I'm left wondering if toms is going to get the new iMac 27in with the 680mx for some game benchmarking.

    Who told you that the imac can game? You have been misled. Sure you can run windows 7 via bootcamp, but then you should have bought a PC then.

    The specs on the new imac can handle some recent games on medium settings but the problem lies with the OS. If you game, sell the imac and go to a computer store.... not bestbuy.... with money in hand and say " I want to game" You will be happy. My six year old i7 machine still games better than any AIO.

    I was too slow... iphone is a mini in my book.
  • -7 Hide
    wemakeourfuture , January 6, 2013 2:01 PM
    PhenisEnough with the Apple articles already. Does anyone here honestly give a damn about what they do, especially with their phones?


    Lets see:

    - big tech company in the world
    - biggest American company
    - created the finger-touch smartphone space that everyone manufacturer has made similar products to
    - created the finger-touch tablet space that everyone manufacturer is trying to copy
    - actually made significant profit and recognition for ultrabooks, now every PC company are making ultrabooks to compete with Apple
    - iPhone is the number one selling smartphone globally
    - mobile Apps growth went up exponentially (astronomically) with iOS
    - Android and Samsung the next biggest competition have tried from day 1 to replicate iOS and Apple
    - Microsoft copied Apple with the Microsoft store
    - Samsung opening kiosks all over the world to sell directly to customers like Apple
    - marketing for smartphones and technology since Apple's marketing campaign have been replicated from Samsung to Honda

    Need I go on? Apple has had a profound impact in this space, whether you hate their products or not, they have had significant impact on innovation, competition.
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