Sony's sales chief has openly admitted that it can't currently compete with Samsung and Apple's flagship smartphones.
Sony has admitted that its current handsets can't compete with the major smartphones available on the market, but the financially struggling firm is due to release a device that directly competes with the iPhone 5 and Samsung Galaxy S3.
Speaking to the Financial Times Deutschland, Sony Mobile sales chief Dennis van Schie open acknowledged that the company's current lineup of phones can't compete with Apple and Samsung's flagship devices but hinted that something special is on the way.
"We will create, in the near future, a flagship model that can compete with Apple's iPhone and Samsung's Galaxy S3," he stressed. A spokesperson for Sony later confirmed the device will make its debut at CES in January and the Mobile World Congress during Spring, 2013.
Sony, which is aiming to sell over 50 million Xperia smartphone units next year, is purportedly working on its flagship phone for next year in the form of 'Odin.'
In addition, alleged leaked images of the company's powerful 5-inch Sony Yuga smartphone were recently showcased.