Sony: Our iPhone and Galaxy S3 Challenger is Coming
Sony's sales chief has openly admitted that it can't currently compete with Samsung and Apple's flagship smartphones.
Sony has admitted that its current handsets can't compete with the major smartphones available on the market, but the financially struggling firm is due to release a device that directly competes with the iPhone 5 and Samsung Galaxy S3.
Speaking to the Financial Times Deutschland, Sony Mobile sales chief Dennis van Schie open acknowledged that the company's current lineup of phones can't compete with Apple and Samsung's flagship devices but hinted that something special is on the way.
"We will create, in the near future, a flagship model that can compete with Apple's iPhone and Samsung's Galaxy S3," he stressed. A spokesperson for Sony later confirmed the device will make its debut at CES in January and the Mobile World Congress during Spring, 2013.
Sony, which is aiming to sell over 50 million Xperia smartphone units next year, is purportedly working on its flagship phone for next year in the form of 'Odin.'
In addition, alleged leaked images of the company's powerful 5-inch Sony Yuga smartphone were recently showcased.

In a way, Apple became the company Sony always wanted to be. Expensive, proprietary, hip, chic etc.. I remember working in sales so many years ago and Sony reps always talking about why their products were more expensive because of "Son Styling".
Sony as a whole entity still wants to be in that position, and in that mindset they will probably make their products more expensive. I am just not sure if it would work now.
Sony: Our iPhone and Galaxy S3 Challenger is Coming... and it will cost more than both combined...
i hope i am wrong but sony always prices themselves out of markets even when they are legitimatly a good product.. look at the price of vaio laptops or the origional price of the ps3 vs the 360
Sony: Our iPhone and Galaxy S3 Challenger is Coming... and it will cost more than both combined...
i hope i am wrong but sony always prices themselves out of markets even when they are legitimatly a good product.. look at the price of vaio laptops or the origional price of the ps3 vs the 360
In a way, Apple became the company Sony always wanted to be. Expensive, proprietary, hip, chic etc.. I remember working in sales so many years ago and Sony reps always talking about why their products were more expensive because of "Son Styling".
Sony as a whole entity still wants to be in that position, and in that mindset they will probably make their products more expensive. I am just not sure if it would work now.
will raise an eyebrow when they actually have something ready for market and demo-able
Now they will take the bold step of making something to be 'competitive'. Not better than what Samsung and Apple have products, just competitive.
Sony along with all Japanese electronic companies (Sharp, Panasonic, etc) are in major trouble. The high Yen is killing them at the price side and they have no real innovation recently, especially in the mobile sector which is where all the money is at.
Sony stock is down 77%
Sharp stock is down 87%
Panasonic is down 75%
Fujitsu is down 45%
Not to feel left out:
RIM is down 80%
Nokia is down 73%
Motorola is down 32%
The winners:
Samsung is up 120%
LG is up 42%
Apple is up 520%
Amazon is up 488%
Google is up 33%
Sony if you want to be in this market and survive, you can't with your crappy products and trying to flash the brand "Sony". That brand has been tarnished from a decade of neglect and no real innovation in the consumer market. Your market cap is at $10 Billion USD. Apple has approximately enough cash to buy you out 12 times over.
Samsung's market cap is 17X yours and they have enough cash to buy you out. They have the advantage of their currency over your greatly appreciated Yen. You did not have as fierce competition in the 1980's and 1990's.
Step up with something radical, or just don't bother to waste the money like HP half-ass attempt of a tablet that only sold when they had a fire sale and didn't make a dime off of it.
Amazon and Google use the tactic of extremely low if not negative margins on their tablets to get market share. Apple and Samsung try to bring the newest features onto phones. What Sony are you bringing?
Trust me, somethings gotta give. Maybe slower SoC, lower RAM, lower quality display etc.
And it will be thicker or bigger phone.
Reminds me of the Blackberry 10 release
RIM CEO Thorsten:
"We have a clear shot at being the No. 3 platform in the market."
High goals here...
Sony has always been expensive. And almost always more expensive than Apple. They do make some really good products, but not so good as to warrant the price.
So what? I would gladly take a phone couple mm thicker and have a 3000+mAh batery in it.