As usual, folks in the UK are getting gouged just a tad.
Apple today quietly updated its online store, adding a 16 GB version of the 5th generation iPod touch. Released last year, the 5th gen iPod touch boasts a 4-inch screen, IPS display, support for 1080p video recording and panoramic stills, an LED flash, Apple's A5 chip, and support for Siri. Unfortunately, it was only released in 32 GB and 64 GB formats, which meant getting your hands on one was going to cost you at least $299 or £249. Today, Apple added a new iPod touch with a lower capacity at a slightly lower price.
The 16 GB iPod touch costs $229 in the United States. Across the pond, in the United Kingdom, it's going to sell for £199. That's fifty pounds cheaper than the 32 GB model but still considerably more than U.S. customers will be paying. If one were to take the iPod touch's U.S. price and convert it to pounds, the figure would be somewhere around a hundred and fifty quid. Still, this is par for the course, and none of the other iPods (or any other Apple product, for that matter) does direct conversions, so it's not really surprising. Just a tad painful on the wallet.
While we're at it, we might as well mention that the new model isn't exactly the same as the 32 GB and 64 GB iPod touch. Apple's new 16 GB model of the 5th gen iPod touch is only available in silver (as opposed to blue, black, silver, red, pink and yellow) and doesn't have a rear-facing camera or a loop for a lanyard.