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Infinity Ward: Call of Duty Players Aren't Hardcore Gamers

By - Source: IGN | B 41 comments

The core audience rarely plays anything else.

Now here's a twist: Infinity Ward Executive Producer Mark Rubin told the Official Xbox Magazine that fans most engaged with the Call of Duty franchise really aren't hardcore gamers, as typically they don't play titles outside the franchise. He also doesn't expect to see the arrival of the Xbox One and PlayStation 4 to have an impact on the COD core audience.

"Regardless of platform - people's gaming habits aren't going to change just because there's a new platform," he told the magazine. "We have an enormous amount of players who are more in the casual game space, but they play a lot."

"It's kind of a weird, ironic thing to say," he added. "They aren't hardcore gamers, or even gamers, but they play Call of Duty every night. And those guys are going to continue to play regardless of platform. So I think not only will we continue to engage with that existing player base, but we'll take next gen and see how far we can go with it."

Earlier this month, Grand Theft Auto 5 reportedly landed seven Guinness World Records including Best-selling action-adventure video game in 24 hours, Best-selling video game in 24 hours (selling 11.21 units), Fastest entertainment property to gross $1 billion, and Fastest video game to gross $1 billion. Following that, Activision senior brand manager Kevin Flynn told GTA V developer Rockstar not to get too comfy with those new records.

"Congratulations to the team at Rockstar for their success," he said. "We look forward to getting the record back before the next GTA title. We know that our unaided awareness for Ghosts is leading the way against other unreleased triple-A titles. Our digital content has proven extremely popular and Black Ops II has sold more than 3m units in the UK."

Call of Duty: Ghosts for Microsoft Windows, PlayStation 3, Wii U and Xbox 360 will arrive on November 5, 2013. The game will also be released on the PlayStation 4 and Xbox One as launch titles on November 15, 2013 and November 22, 2013, respectively.

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  • 31 Hide
    Shankovich , October 26, 2013 3:22 PM
    I'd say a hardcore gamer is someone who plays many games and is decent at most of them. If all you play is CoD, then…well, you get the point.
Other Comments
  • -8 Hide
    stevethejew , October 26, 2013 3:03 PM
    god why
  • 5 Hide
    stevejnb , October 26, 2013 3:07 PM
    Well, it's a bit like calling hardcore WoW players "hard core gamers," an idea many self-labeled hard core gamers scoff at - because all they do is play WoW. I think a lot of these designations are a nasty combination of arbitrary and self-aggrandising but, depending on how you view "hard core gaming," I could see disqualifying some guy who plays 10 hours a day seven days a week from being a hard core gamer for just playing CoD. On the other hand, that is some pretty hard core playing of a particular game ...
  • 31 Hide
    Shankovich , October 26, 2013 3:22 PM
    I'd say a hardcore gamer is someone who plays many games and is decent at most of them. If all you play is CoD, then…well, you get the point.
  • 1 Hide
    Pinhedd , October 26, 2013 3:27 PM
    Quote:
    god why


    A better question would be "why not?"

    I like to poke fun at CoD as much as anyone but the mere existence of it is not hurting anyone. There are people out there with money to spend on what they view as cheap, mindless entertainment that distracts them for a few hours every night.

    Any sane company looking to turn a profit should see this for what it is, an opportunity. There are tons of "freemium" CoD clones, most of them of very low quality, as well as many AAA titles such as BF4 which try to add a more hardcore edge in order to appeal to more strategically minded gamers.

    The real news here is that IW is willing to publicly admit that they're not catering to devoted gamers with niche interests, but rather risk adverse gamers who want to shell out $60 once a year for the newest instalment of a tried and tested formula.
  • -1 Hide
    stevejnb , October 26, 2013 3:28 PM
    Shank - so, a person who plays at least 20 releases a year but only about 20 minutes a day three to five times a week is more "hard core" about gaming than someone who plays 50+ hours a week, but only one or two games all year long?

    I don't particularly subscribe to any one definition of "hard core gamer" but at the point where you call someone who plays *significantly* less per week a more "hard core" gamer than another guy who builds his life around gaming, it strikes me as a bit wonky.
  • 1 Hide
    taptempo , October 26, 2013 3:31 PM
    This made me literally laugh out loud. I don't think playing only one game classifies you as a hardcore gamer. I feel like a hardcore gamer is someone who is skilled in/plays more games.
  • 0 Hide
    atavax , October 26, 2013 3:34 PM
    Its weird because hardcore typically describes someone that is very focused on something specific. The claim that someone can't be a hardcore gamer because they are too focused on a specific game doesn't make sense. You're not hardcore anything if your interests are very broad and far reaching and you're never really spend a significant portion of time on a single interest. You're hardcore when you're very focused on something very specific.
  • 2 Hide
    atavax , October 26, 2013 3:40 PM
    The most hardcore gamers i can think of are people that have gotten good enough to play professionally. They play 1 game almost exclusively. So i disagree with the sentiment that a hardcore gamer has to spend a lot of time on a range of games. I think the more hardcore you are, the more focused you are.
  • -3 Hide
    atavax , October 26, 2013 3:41 PM
    The most hardcore gamers i can think of are people that have gotten good enough to play professionally. They play 1 game almost exclusively. So i disagree with the sentiment that a hardcore gamer has to spend a lot of time on a range of games. I think the more hardcore you are, the more focused you are.
  • 0 Hide
    eklipz330 , October 26, 2013 3:42 PM
    you know what a hardcore gamer is? that's right, because nobody does.

    if i was to make up a definition, it would be that guy that plays 24/7 and has no social life. pretty hardcore if you ask me
  • 5 Hide
    atavax , October 26, 2013 3:51 PM
    i think its less about actual playtime and more about the attitude while playing. Different people with different lifestyles have different amounts of time they an afford to spend on games or any hobby. Its more about how important that hobby is, than actually how much time they can afford to spend on it. Like someone listening to dozens of songs while they run to prevent boredom for 2 hours a day is probably less hardcore into music then the teenager listening to a single artist an hour every day because he feels a deep connection to that artist's message.
  • 6 Hide
    jdwii , October 26, 2013 3:57 PM
    Lol they think COD Ghost is going to beat GTA5 sales quite funny
  • 1 Hide
    chicofehr , October 26, 2013 4:02 PM
    Hard core gamers plays to be better then everyone else and can beat all his buddies and is big into competition. Playing just for the fun of it isn't hard core to me but what do I know.
  • 0 Hide
    KrzyMoke , October 26, 2013 4:14 PM
    I feel Mr Rubin's quote is insulting. I play a multitude of games and consider myself Hard Core. I liked the COD franchise but after the bugs in the recent title and the insulting behavior of Mr. Rubin, guess I will not buy the new Black Ops and play Battlefield. This supposed "NON-Hard Core" player will just go put my money in ANOTHER developers pockets.
  • 4 Hide
    DRosencraft , October 26, 2013 4:38 PM
    The entire "hardcore" versus non-hardcore thing is juvenile to begin with. You can play as much golf as you want at all the local clubs. Doesn't mean you can play on the PGA tour. That's usually the implication you get with many who use the term "hardcore"; they're somehow better at gaming than most others, which isn't necessarily true whether you play a ton of games or play one for a really long time.

    Then you get the people who try to label others as hardcore based on what type of games they play and on what system. For instance, those who claim you aren't hardcore if you don't game on a PC, or if you don't game on an Xbox, etc.

    Like I said, it's all juvenile and just needs to stop. I would have thought that a gaming exec would know better than to stoop to this level, but I guess I'll just add that to the long list of things on which my opinion differs from many others'.
  • 1 Hide
    Durandul , October 26, 2013 5:14 PM
    Call of Duty players aren't hardcore gamers? Thank you captain of the obvious.
  • 2 Hide
    SteelCity1981 , October 26, 2013 5:29 PM
    my friend has every call of duty game ever made. I can't understand it, but whatever makes him happy. I really can't say anything considering I have every halo game ever made. :) 
  • 2 Hide
    XZaapryca , October 26, 2013 7:08 PM
    Who cares about being "hardcore"? If you do, you're an idiot. It's about as lame as worrying about being cool in high school. WoW to CoD comparisons are tired too. One requires a brain, an iron butt and patience, the other needs weighted mice, the twitch reflexes of a 14yo, and the ability to dish out trash. lol
  • 0 Hide
    chrpai , October 26, 2013 8:10 PM
    Nearly 15 years ago I was overclocking my dual Celerons in an Abit BP6 (no jumpers!) with Voodoo2 12MB SLI and a Geforce 256. Various Quake. We didn't have steam.. we had GameSpy and CD's. I played Unreal, Quake, MS Flight Sim, James F18 Hornet, Crazy Taxi.... you name it. Fast forward and I'm a busy guy with a career and a family. My wife always likes to get me the latest COD whenever it comes out. I stick it in and play it now and the and yup, that's about the end of it. Mindless blow shit up and relax. Personally I liked Tom's Hardware better back then. It was more about getting really technical information and building high quality, high performance machines on a budget. There really wasn't this hard core gamer segment that everyone seems to try to be cool and cater to today.
  • 0 Hide
    taptempo , October 26, 2013 8:53 PM
    Quote:
    WoW to CoD comparisons are tired too. One requires a brain, an iron butt and patience, the other needs weighted mice, the twitch reflexes of a 14yo, and the ability to dish out trash. lol


    LOL
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