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Intel Rumored to Launch Cable TV Service

By - Source: TechCrunch | B 6 comments

Remember Intel's entertainment platform Viiv from 2006? And Intel's follow-up idea to jump into the TV market with Google TV in 2011?

The first two TV adventures did not play out very well, but there is now speculation that Intel will be making a third attempt to get its foot into the highly attractive and profitable consumer market. According to TechCrunch, Intel will be offering a set top box, which makes sense as a reference platform, as well as its own virtual cable TV service, which does not make any sense at all.

The report claims that the service will be rolled out city-by-city. The hardware rumors are supported by a string of announcements and reports, including Intel's licensing of Comcast's reference design kit. Additionally, it is no secret that the failures of Viiv and Google TV were painful for the company, but revealed Intel's weakness in being able to relate its technology to content providers. Viiv, for example, was anchored in influential Hollywood celebrities such as Morgan Freeman and Tom Hanks, both of which were not able to help Intel gain enough credibility that streaming content could be monetized and flourish on a PC. Clickstar, a joint venture between Freeman and Intel failed without releasing a single major piece of content to Viiv-branded Intel PCs.

This time around it seems that Intel could be promoting a subscription TV service directly for the TV and gain greater influence to push its chips into the set top box market. Rumor has it that the service would combine existing content - similar to movie rental and subscription services like Netflix or Redbox - into a service that automatically comes with its set top boxes.

Netflix' troubles to acquire content have shown just how difficult it is to deal with Hollywood and it is unlikely that Intel will be able to change that situation, especially when we remember that Intel had, so far, zero success in scoring any notable content deal with content holders. It would be highly surprising if Intel moved into the content business once again.


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  • 4 Hide
    dextermat , January 2, 2013 7:46 PM
    I don't understand, Isn't tv dying because of the internet .... lol
  • 3 Hide
    jhansonxi , January 2, 2013 7:58 PM
    Valve's console is more likely to succeed. Intel should partner with them.
  • -4 Hide
    pedro_mann , January 2, 2013 9:20 PM
    Would be more impressed if they were to announce rolling out fiber. It all means nothing until we can get 1Gbps for affordable rates.
  • Display all 6 comments.
  • 1 Hide
    memadmax , January 2, 2013 10:36 PM
    This is good.
    More competition in the cable market = comcast actually fixing their crap and lowering prices to compete as well ^.^
  • 2 Hide
    sykozis , January 2, 2013 11:53 PM
    pedro_mannWould be more impressed if they were to announce rolling out fiber. It all means nothing until we can get 1Gbps for affordable rates.

    You don't need 1Gbps internet to stream movies. My old 25Mbps connection handled streaming HD movies just does my 50Mbps connection now.
  • 0 Hide
    zedon , January 3, 2013 8:07 AM
    Everyone is now in each others realm, the era of specialization is ever, hopefully it will be good for innovation.