Sign in with
Sign up | Sign in

Intel Ad #2: World's Smallest Microprocessor

By - Source: Tom's Hardware US | B 24 comments

Another new Intel commercial.

Intel yesterday kicked off a new ad campaign with a TV spot that depicted an Intel engineer as a rock star.

Now another commercial is available with the tagline, “Our big ideas aren’t like your big ideas.”

The TV spot stars off with a couple of broadcast reporters rushing into a media briefing, only to arrive to a room with everyone on the floor searching for a small object (or maybe everyone just lost their contact lenses at the same time).

Finally someone finds the small object and holds it up with a pair of tweezers. Everyone in the room applauds. The reporters’ camera zooms in to the tweezers, unable to see anything, confusing the broadcasting pair. Then, it all makes sense since it’s for the world premier of “Intel’s Smallest Chip.”

While it may not be as entertaining as yesterday’s TV ad with the charismatic Ajay Bhatt, it still highlights that the tech industry has its own culture that popular media thus far hasn’t been able to accurately present.

Click here to view the new ad on YouTube.

Display 24 Comments.
This thread is closed for comments
  • 2 Hide
    salem80 , May 9, 2009 1:26 AM
    More and More about Intel ........
  • 1 Hide
    apache_lives , May 9, 2009 1:28 AM
    thats not the only small thing!
  • 0 Hide
    outacontrolpimp , May 9, 2009 1:35 AM
    umm what chip is this? and when can i buy it
  • 3 Hide
    apache_lives , May 9, 2009 1:57 AM
    the funny thing is in like 10 years when we see the commercial again its going to look soooooooo funny and sooooo obsolite, like viewing a Pentium 1 commercial these days, even the P4 commercials with the blue men is F***n funny
  • 5 Hide
    ravenware , May 9, 2009 2:40 AM
    I liked the homer commercial.

    http://www.youtube.com/watch?v=8gMrG5lkYeg&feature=PlayList&p=51DA1A38BA2BE8AC&playnext=1&playnext_from=PL&index=10
  • -1 Hide
    Anonymous , May 9, 2009 2:54 AM
    That's what you're really getting for the extra money you pay for Intel, you get to see these commercials, which in turn entice you into buying more Intel stuff. Because I'm sure that in a double-blind taste-test, you couldn't tell the difference between a Phenom II 940 and a Core i7 965 EE, unless of course you're running SuperPi or some other benchmark that Intel bought and paid for.
  • 2 Hide
    cjl , May 9, 2009 5:08 AM
    SuperPiFanboyThat's what you're really getting for the extra money you pay for Intel, you get to see these commercials, which in turn entice you into buying more Intel stuff. Because I'm sure that in a double-blind taste-test, you couldn't tell the difference between a Phenom II 940 and a Core i7 965 EE, unless of course you're running SuperPi or some other benchmark that Intel bought and paid for.

    That depends. For some of my MATLAB code, or video encoding, you absolutely could tell the difference. For gaming? Probably not, but why the hell did you buy an i7 965 for gaming alone?
  • 1 Hide
    rambo117 , May 9, 2009 8:03 AM
    apache_livesthats not the only small thing!

    ohhhhhhhhhh burnnn xD
  • -4 Hide
    DjEaZy , May 9, 2009 9:44 AM
    ... why... ??? and wtf!?!?!... why they pretend to be my buddy??? Last good processor from them was a Pentium III 866Mhz... but it's just my opinion...
  • 3 Hide
    randomizer , May 9, 2009 12:55 PM
    DjEaZy... why... ??? and wtf!?!?!... why they pretend to be my buddy??? Last good processor from them was a Pentium III 866Mhz... but it's just my opinion...

    You thought Intel was your buddy? That's kinda sad.
  • 0 Hide
    Anonymous , May 9, 2009 1:03 PM
    @cjl: The Extreme Editions are squarely aimed at gamers and nobody else... I don't even play games, I just do audio production and internet/email/office, etc... Video encoding is a very special case, and Matlab performance would depend on what exactly you're using it for.
  • 0 Hide
    starryman , May 9, 2009 1:07 PM
    Bring back the old cpu in a cartridge back. I was monkeying around an old file server with a Pentium II or III (i can't even tell) 233MHZ using the old Intel cartridge to mobo. Damn those were really easy to install. The new CPU's with gigantic cooling heat sinks can learn a thing or two from that old design.
  • 0 Hide
    LockPick , May 9, 2009 4:10 PM
    It was a Pentium 2, Pentium 3's only went down to 450 mhz
  • 1 Hide
    Pei-chen , May 9, 2009 4:22 PM
    Sarah Austin is hot.
  • 0 Hide
    mavroxur , May 9, 2009 4:36 PM
    World's smallest CPU......i'd like to see the original Intel 4004 fabbed on a 45nm process. That would be great!
  • 0 Hide
    rambo117 , May 9, 2009 5:13 PM
    starrymanBring back the old cpu in a cartridge back. I was monkeying around an old file server with a Pentium II or III (i can't even tell) 233MHZ using the old Intel cartridge to mobo. Damn those were really easy to install. The new CPU's with gigantic cooling heat sinks can learn a thing or two from that old design.

    i know!!! totally agree! my first build had a pentiumII cartridge in it. super easy to take out. but i could be a problem for today's cpus because of just thermalwattage.... things will never be the same
  • 0 Hide
    jimmysmitty , May 9, 2009 11:43 PM
    SuperPiFanboyThat's what you're really getting for the extra money you pay for Intel, you get to see these commercials, which in turn entice you into buying more Intel stuff. Because I'm sure that in a double-blind taste-test, you couldn't tell the difference between a Phenom II 940 and a Core i7 965 EE, unless of course you're running SuperPi or some other benchmark that Intel bought and paid for.


    Or in most video encoding, rendering, audio encoding, compression or anything non gaming (unless you use 2+ GPUs where Core i7 shines) then no you can't.

    But if you use 2+ GPUs or do anything else other than gaming like audio/video/graphic design then even the Core i7 920 beats the Phenom II 940 easily and at a lower clock speed.

    But gaming is always as it has been. Very little difference unless the CPU truly does suck, like say a Pentium D.

    DjEaZy... why... ??? and wtf!?!?!... why they pretend to be my buddy??? Last good processor from them was a Pentium III 866Mhz... but it's just my opinion...


    Do you live in a cave? I mean seriously.... Core 2 was probably their best CPU ever made.
  • 1 Hide
    apache_lives , May 10, 2009 12:27 AM
    rambo117i know!!! totally agree! my first build had a pentiumII cartridge in it. super easy to take out. but i could be a problem for today's cpus because of just thermalwattage.... things will never be the same


    That was only because the cache wouldnt fit into the cpu die/package (cost effectively atleast) hence the cartrige with external cache chips and the card etc, but the down side you get electrical resistance with designs like that and the cooler would prolly break those mounts, and wouldnt be able to fit the pin count required, and its more expensive (resources) to make.

    DjEaZy... why... ??? and wtf!?!?!... why they pretend to be my buddy??? Last good processor from them was a Pentium III 866Mhz... but it's just my opinion...


    Coppermine P3 866? WTF the tualatin was cooler and faster and available at 1.4ghz, then the pentium m (rebadged, more cache and the QDR FSB), then Yonah (eventually) - same thermals but two cores, then Core 2 Duo - theres NO loss between them all there a constant improvement - why say a P3 is better???
  • 0 Hide
    raden_muaz , May 10, 2009 9:51 AM
    they chopped their Atom to bits to make... calculators.
  • 1 Hide
    tipoo , May 10, 2009 1:09 PM
    Someone at Intel is compensa---Oh wait...
Display more comments