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Apple Claims "Plastic Perfected" With iPhone 5C

By - Source: Tom's Hardware US | B 60 comments

A better plastic than all the other plastics?

Apple is a master of showmanship. Often when unveiling new products, Apple will take an existing idea, adapt it, and then sing its merits like it's a whole new innovation. Now Apple is doing the same thing with the iPhone 5C with a video it calls "Plastic Perfected."

Apple - iPhone 5c - TV Ad - Plastic Perfected

While we're quite satisfied with the level of fit and finish on the iPhone 5C, to say it's "plastic perfected" is a title we feel belongs to Nokia's flagship Lumia line.

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Top Comments
  • 23 Hide
    xroe , September 17, 2013 9:17 AM
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".
  • 18 Hide
    rantoc , September 17, 2013 9:19 AM
    And here we go, first say plastic is cheap and then turncoat and copycat the competition with the exact same thing. Hardly surprising the hypocrisy surrounding many of today's brands, shame the brand sheep's blindly follow and buy into everything.
  • 16 Hide
    Steveymoo , September 17, 2013 9:30 AM
    OMFG APPLE INVENTED PLASTIC - NEED TO BUY NOW.
Other Comments
  • 23 Hide
    xroe , September 17, 2013 9:17 AM
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".
  • 18 Hide
    rantoc , September 17, 2013 9:19 AM
    And here we go, first say plastic is cheap and then turncoat and copycat the competition with the exact same thing. Hardly surprising the hypocrisy surrounding many of today's brands, shame the brand sheep's blindly follow and buy into everything.
  • 9 Hide
    tomsreader , September 17, 2013 9:20 AM
    This is why Apple is The Master of Hype
  • 5 Hide
    John Bauer , September 17, 2013 9:20 AM
    Makes that vid by Microsoft seem even more relevant.
  • 1 Hide
    halcyon , September 17, 2013 9:27 AM
    You...have got to be kidding me. They couldn't even get the color of the "plastic perfected" right. Where's black?
  • 1 Hide
    John Bauer , September 17, 2013 9:28 AM
    Quote:
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".


    Nice.
  • 16 Hide
    Steveymoo , September 17, 2013 9:30 AM
    OMFG APPLE INVENTED PLASTIC - NEED TO BUY NOW.
  • -7 Hide
    faster23rd , September 17, 2013 9:30 AM
    It ain't perfect until it stops being a pollutant! Away with this drivel and your petty consumerism, Apple!
  • 9 Hide
    loosescrews , September 17, 2013 9:30 AM
    The author is correct, Nokia's plastic is amazing.
  • 3 Hide
    g-unit1111 , September 17, 2013 9:35 AM
    Quote:
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".


    I'd also say "How to blur the line between communication device and children's toy" also works. :lol: 
  • 0 Hide
    fulle , September 17, 2013 9:41 AM
    The silver lining, is maybe companies will stop copying Apple's idea of using aluminum as a build material.

    I always thought it was idiotic to use a material that produces signal interference, in the case design of a communication device.

    And sure, anodized aluminum has a nice metal look... but any color treatment is usually easily scratch-able, it dents fairly easy, doesn't do anything to help absorb impact if the phone is dropped, and it's freaking slippery.

    So, I'm actually happy about plastic colored iPhones.
  • -5 Hide
    faster23rd , September 17, 2013 9:42 AM
    It ain't perfect until it stops being a pollutant! Away with this drivel and your petty consumerism, Apple!
  • 2 Hide
    michalt , September 17, 2013 9:43 AM
    Standard marketing; take the weakest point of your product and advertise it as a strength. That way you take that point away from the competition to bash.
  • -3 Hide
    John Bauer , September 17, 2013 9:43 AM
    Quote:
    The silver lining, is maybe companies will stop copying Apple's idea of using aluminum as a build material.

    I always thought it was idiotic to use a material that produces signal interference, in the case design of a communication device.

    And sure, anodized aluminum has a nice metal look... but any color treatment is usually easily scratch-able, it dents fairly easy, doesn't do anything to help absorb impact if the phone is dropped, and it's freaking slippery.

    So, I'm actually happy about plastic colored iPhones.


    Plastic is a color?
    lol
  • 2 Hide
    Au_equus , September 17, 2013 9:50 AM
    plastic perfected? you're joking, right?
    plastic is able to absorb the shock of a fall much better than a aluminum/glass scaffold. I'm surprised that they haven't touted this as revolutionary to the gullible masses.
  • -4 Hide
    Houndsteeth , September 17, 2013 9:51 AM
    The iPhone 3G had a polycarbonate ("plastic") back. One of the major complaints was that this shell would inevitably crack over time. For this reason, when Apple went to the 4, the phone was a sandwich of Corning glass with a metal frame. The problem here was that the glass, while strong, was thick, heavy and brittle. So when the 5 came out, the new shell was aluminum. Now, with the 5C, we are back to a polycarbonate shell, except its supposed to be an inexpensive consumer throwaway device. If you want something to keep for a couple years, you can go buy the 5S.

    All the other phone manufacturers are selling devices that are complete junk within a year, either through (poor) design or obsolescence, so they don't invest as heavily in the materials as Apple. They also don't seem to be investing in support either, since quite a number of phones rarely (if ever) see an Android update beyond the version it's sold with. And most consumers seem to be quite content with that, opting instead to buy a new phone every year.
  • 0 Hide
    fulle , September 17, 2013 9:54 AM
    @John Bauer

    It probably would have been more correct to say "colored plastic iPhones", but it's not like there's an edit button.
  • -1 Hide
    NightLight , September 17, 2013 10:01 AM
    i'm getting seriously tired of apple's bull****!

    Watch the language. - G
  • 1 Hide
    mugiebahar , September 17, 2013 10:02 AM
    1 fulle , September 17, 2013 9:41 AM
    The silver lining, is maybe companies will stop copying Apple's idea of using aluminum as a build material.

    I always thought it was idiotic to use a material that produces signal interference, in the case design of a communication device.

    And sure, anodized aluminum has a nice metal look... but any color treatment is usually easily scratch-able, it dents fairly easy, doesn't do anything to help absorb impact if the phone is dropped, and it's freaking slippery.

    So, I'm actually happy about plastic colored iPhones.


    Sorry didn't mean to down vote just wanted to clear up a mistake so my apologies. Actually aluminum does absorb impact and transfers the impact into itself as it were. That's the beauty of aluminum but also the crux of it. So it will protect better the internals but it deforms easier. Anodized aluminum less so then untreated but still its better for impact then steel itself.
  • -7 Hide
    Houndsteeth , September 17, 2013 10:09 AM
    The iPhone 3G had a polycarbonate ("plastic") back. One of the major complaints was that this shell would inevitably crack over time. For this reason, when Apple went to the 4, the phone was a sandwich of Corning glass with a metal frame. The problem here was that the glass, while strong, was thick, heavy and brittle. So when the 5 came out, the new shell was aluminum. Now, with the 5C, we are back to a polycarbonate shell, except its supposed to be an inexpensive consumer throwaway device. If you want something to keep for a couple years, you can go buy the 5S.

    All the other phone manufacturers are selling devices that are complete junk within a year, either through (poor) design or obsolescence, so they don't invest as heavily in the materials as Apple. They also don't seem to be investing in support either, since quite a number of phones rarely (if ever) see an Android update beyond the version it's sold with. And most consumers seem to be quite content with that, opting instead to buy a new phone every year.
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