Apple Claims "Plastic Perfected" With iPhone 5C

Apple is a master of showmanship. Often when unveiling new products, Apple will take an existing idea, adapt it, and then sing its merits like it's a whole new innovation. Now Apple is doing the same thing with the iPhone 5C with a video it calls "Plastic Perfected."

Apple - iPhone 5c - TV Ad - Plastic Perfected

While we're quite satisfied with the level of fit and finish on the iPhone 5C, to say it's "plastic perfected" is a title we feel belongs to Nokia's flagship Lumia line.

Follow Marcus Yam @MarcusYam. Follow us @tomshardware, on Facebook and on Google+.

Create a new thread in the US News comments forum about this subject
This thread is closed for comments
60 comments
    Your comment
    Top Comments
  • xroe
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".
    23
  • rantoc
    And here we go, first say plastic is cheap and then turncoat and copycat the competition with the exact same thing. Hardly surprising the hypocrisy surrounding many of today's brands, shame the brand sheep's blindly follow and buy into everything.
    18
  • Steveymoo
    OMFG APPLE INVENTED PLASTIC - NEED TO BUY NOW.
    16
  • Other Comments
  • xroe
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".
    23
  • rantoc
    And here we go, first say plastic is cheap and then turncoat and copycat the competition with the exact same thing. Hardly surprising the hypocrisy surrounding many of today's brands, shame the brand sheep's blindly follow and buy into everything.
    18
  • tomsreader
    This is why Apple is The Master of Hype
    9