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Japan And South Korea Leading In Mobile Advertising, Says ABI Research

By - Source: Tom's Hardware US | B 0 comment
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By 2012, the total value of all mobile advertising and marketing in Japan and South Korea will reach $1.2 billion and $684 million, respectively, according to ABI Research. With closely-targeted marketing using demographic data from existing mobile subscribers, mobile ads over phones are effective in reaching consumers who are open to receiving commercial messages, noted the research firm.

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