Palm Desert (CA) - Accelerating your child's learning is as easy as giving him LeapFrog's new "Tag" pen-like device. Thanks to an infrared camera in the tip, the pen recognizes graphics on specially designed books and then reads back words and letters as the kid taps on the book.

DEMO 08 - Leap Frog shows off its "Tag" reading assistant

The whole point here is that your child will associate words to sounds faster because the feedback is done in real time. At the DEMO Conference in Palm Desert California, company reps gave us a fairly convincing demonstration that you can watch in the above video.

Tag should be available for this summer. The pen device will retail for $50 while the books will sell for $14 each.