It's not all laptops at IFA (though it might seem like it given the barrage we've seen in the last 24 hours). Lexar is offering a bit of variety with the announcement of a brand new microSDXC card.
Dubbed the Lexar High-Performance microSDXC UHS-I card, this little guy boasts read transfer speeds of up to 600x (that's 90 MB per second). With a capacity of 64 GB, Lexar says users will be able to capture, store, play back and transfer up to eight hours of 1080p full-HD video. This calculation is based on HD 1080p at 24fps. It'll come with a USB 3.0 reader to facilitate high-speed file transfer (backwards compatible to USB 2.0) and a lifetime warranty (though the reader only has a one-year warranty).
"Over the past decade, mobile technologies including smartphones, tablets, and action video cameras have become an integral part of everyday life – and new capabilities are continually being added to enhance these technologies. Mobile devices offer convenience for business and personal needs, as well as the ability to capture those special, every day moments," said Adam Kaufman, product marketing manager, Lexar. "The Lexar High-Performance microSDXC UHS-I card provides users with a premium mobile solution that allows them to spend less time offloading their increasingly large files and more time capturing those important moments while they're on the go."
Retail price is set at $99.99, though it hasn't shown up on Amazon just yet, and Lexar's own site lists it as 'coming soon.'