Dell's New Look Logo That You May Never Notice
Dude, you're getting a new logo!
You've probably already seen it a dozen times, but you may not have noticed it. Dell is sporting a new logo, and it despite the fact that the changes were minor over the old one, the company likely spent a considerable amount of marketing resources in making it.
What you see below are the various versions of its previous logo. It's essentially the same old Dell logo but in different settings.
And here is the new logo that's already been phased into the company's website and other branding.
The differences are so subtle that they are almost imperceptible without a direct comparison over the older design. The lines of the new logo are in blue, overlaid on the old logo in pink.
First of all, Dell worked with a font type to tailor a typeface, Museo, specifically for the logo. It did keep the iconic tilted 'E' which is critical to the logo, and added in additional vertical height to the letter. Dell also packed its characters closer together and encased it permanently inside a circle.
While a logo change, especially one as subtle as this, won't really change how its machines are built of what cool feature may make it into the next XPS line, it's an interesting thing to take notice for a logo that we see so often both online and in the print advertisements that make it into our mailbox.
Source: Brand New
- Acer Dual Screen Laptop Priced at €1500 in Spain
- Deals for December 10: A Fortnight to Christmas
- Intel Expects 35 Atom Tablets Coming in 2011
- Win a Trip to CES Las Vegas with MSI
- NYC Microsoft Store Coming Next Year?
- Unreal Engine iOS 'Infinity Blade' Game Released
- Deals for December 9: 27'' Dell IPS LCD $719.20
- LEAKED: StarCraft II: Heart of the Swarm Ending
- Rumor: New Windows 8 64-bit UI Called ''Wind''
- How a .07-second Power Cut Killed Memory Chips
- Paul Allen Has Monster Lawsuit Dismissed
- Deals for Dec 13: Dell Mini 10 + MS Office $280
- Initial Chrome OS Cr-48 Hardware Impressions
- Alienware M17x Spotted With Sandy Bridge
- Planetside Next Arriving in March 2011?
- Blizzard Waives Character Transfer Fees for WoW
- Elder Scrolls 5 Due November 2011, New Engine
- Valve Gets a Team Fortress 2 Sentry Gun in Office
The black one was much better.
Wow
i've just wasted 2 mins of my life.
The blue and white color scheming looks kindda Intel.. Wonder where is the creativity.?
its kind of funny cuz it looks exactly like their old XP recovery CD's..not original at all. The black one was definitely better
FIRE the man who made this! I mean COME ON! I can use paint to recreate this in seconds!
Still looks incredibly early 90's, and conjures up all the images associated with that time - beige boxes, basic GUIs, command prompts, etc.
I can't help but think of Dell as a producer of ugly, low-spec family PCs rather than something I'd actually consider buying, even though that's not really the case anymore with the XPS line. They should consider revamping their entire brand image as well as just the logo - and more dramatically than this.
Dell still is low quality & bad costumer suppoert to me... don't buy any of their product.
So many of the laptops turns out to die after waranty and most of the pentium 4 tower has big problems because of low quality product just after a few years.
Still looks incredibly early 90's, and conjures up all the images associated with that time - beige boxes, basic GUIs, command prompts, etc.I can't help but think of Dell as a producer of ugly, low-spec family PCs rather than something I'd actually consider buying, even though that's not really the case anymore with the XPS line. They should consider revamping their entire brand image as well as just the logo - and more dramatically than this.
ditto. I have an xps which was great. I upgraded the gpu and psu about two years after having it but I think they just need to look more modern. Not so much their products, but their image for sure.
Must be a slow day if toms thinks this is news
What a waste.
/care
Must be a slow day if toms thinks this is news
Sunday? Yes, you're right. I shouldn't bother putting up any new content on weekends.
Sunday? Yes, you're right. I shouldn't bother putting up any new content on weekends.
You western people with your sunday's off!!!
I has school on sundays... It's my monday... Always when I want news to be posted so I have something to read during boring lessons, it's sunday..
As for the dell logo, WOW WHAT A BREAKTHROUGH, I MEAN, SERIOUSLY AMAZING STUFF MAN.... /sarcasm
The sad thing is... Dell probably spent thousands of dollars redoing a logo that I could (or anyone else) build with Illustrator in 5 minutes.
i wonder how much money the designer/fabricator for the new logo got? or was the CEO's brainchild idea that he accomplished over a night's lost sleep?
I miss that Dell dude. Did he ever lay off the weed?
Reminds me of Enron...
seems like a stupid change. Most companies tend to hire expensive workers to design a logo or make a change and often, it is a stupid change that either no one likes or a change that people wont notice.
I guess thats what happens when you have more money than you know what to do with
here at dell we believe in the following business model:
1-logo
2-????
3-profit
FIRE the man who made this! I mean COME ON! I can use paint to recreate this in seconds!
You would be surprised. Gap changed their logo not too long ago and their sales dipped considerably. I took a design course in school and it was probably one of my hardest classes. (engineer)
You would be surprised. Gap changed their logo not too long ago and their sales dipped considerably. I took a design course in school and it was probably one of my hardest classes. (engineer)
I think gap changed their logo because someone was drunk photoshopping at the company again
It makes the circle look more like an oval than a circle now.
I might have noticed but wouldn't have cared...LOL
simple and unique.
Wow, what a boring logo. I know simplicity is all the rage but...
The "E" is slowly evolving to become a "W"
First thought was 'it looks like Intel'.
Second thought was 'it looks like they've gone back in time'.
I hope Apple had nothing to do with this.
I liked the black and "shiny" one more too.
Still has that Enron "E" lol
DELL = Doesn't Ever Last Long
The Dell logo is so ugly. I've got some fantastic Dell monitors - I wish I could take the logo off ... hmmm, maybe I should try.
wow! and I guess they had a marketing study done, MBA's running around with excel sheets and the whole thing has cost a few million just to decide, yeah!