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Dell's New Look Logo That You May Never Notice

By - Source: Tom's Hardware US | B 55 comments

Dude, you're getting a new logo!

You've probably already seen it a dozen times, but you may not have noticed it. Dell is sporting a new logo, and it despite the fact that the changes were minor over the old one, the company likely spent a considerable amount of marketing resources in making it.

What you see below are the various versions of its previous logo. It's essentially the same old Dell logo but in different settings.

And here is the new logo that's already been phased into the company's website and other branding.

The differences are so subtle that they are almost imperceptible without a direct comparison over the older design. The lines of the new logo are in blue, overlaid on the old logo in pink.

First of all, Dell worked with a font type to tailor a typeface, Museo, specifically for the logo. It did keep the iconic tilted 'E' which is critical to the logo, and added in additional vertical height to the letter. Dell also packed its characters closer together and encased it permanently inside a circle.

While a logo change, especially one as subtle as this, won't really change how its machines are built of what cool feature may make it into the next XPS line, it's an interesting thing to take notice for a logo that we see so often both online and in the print advertisements that make it into our mailbox.

Source: Brand New

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Top Comments
  • 21 Hide
    Anonymous , December 12, 2010 4:27 PM
    i've just wasted 2 mins of my life.
  • 15 Hide
    el33t , December 12, 2010 4:22 PM
    The black one was much better.
Other Comments
  • 15 Hide
    el33t , December 12, 2010 4:22 PM
    The black one was much better.
  • Display all 55 comments.
  • 0 Hide
    Anonymous , December 12, 2010 4:26 PM
    Wow
  • 21 Hide
    Anonymous , December 12, 2010 4:27 PM
    i've just wasted 2 mins of my life.
  • 2 Hide
    Emperus , December 12, 2010 4:29 PM
    The blue and white color scheming looks kindda Intel.. Wonder where is the creativity.?
  • 0 Hide
    chickenhoagie , December 12, 2010 4:33 PM
    its kind of funny cuz it looks exactly like their old XP recovery CD's..not original at all. The black one was definitely better
  • 0 Hide
    NightLight , December 12, 2010 4:39 PM
    FIRE the man who made this! I mean COME ON! I can use paint to recreate this in seconds!
  • 1 Hide
    malphas , December 12, 2010 4:48 PM
    Still looks incredibly early 90's, and conjures up all the images associated with that time - beige boxes, basic GUIs, command prompts, etc.

    I can't help but think of Dell as a producer of ugly, low-spec family PCs rather than something I'd actually consider buying, even though that's not really the case anymore with the XPS line. They should consider revamping their entire brand image as well as just the logo - and more dramatically than this.
  • 1 Hide
    dextermat , December 12, 2010 4:52 PM
    Dell still is low quality & bad costumer suppoert to me... don't buy any of their product.

    So many of the laptops turns out to die after waranty and most of the pentium 4 tower has big problems because of low quality product just after a few years.
  • 0 Hide
    FATAL STR1K3 , December 12, 2010 5:00 PM
    malphasStill looks incredibly early 90's, and conjures up all the images associated with that time - beige boxes, basic GUIs, command prompts, etc.I can't help but think of Dell as a producer of ugly, low-spec family PCs rather than something I'd actually consider buying, even though that's not really the case anymore with the XPS line. They should consider revamping their entire brand image as well as just the logo - and more dramatically than this.

    ditto. I have an xps which was great. I upgraded the gpu and psu about two years after having it but I think they just need to look more modern. Not so much their products, but their image for sure.
  • 1 Hide
    James296 , December 12, 2010 5:12 PM
    Must be a slow day if toms thinks this is news :/ 
  • 1 Hide
    builderbobftw , December 12, 2010 5:26 PM
    What a waste.

    /care
  • 6 Hide
    Marcus Yam , December 12, 2010 5:33 PM
    James296Must be a slow day if toms thinks this is news

    Sunday? Yes, you're right. I shouldn't bother putting up any new content on weekends. :sarcastic: 
  • -1 Hide
    N.Broekhuijsen , December 12, 2010 5:58 PM
    Marcus YamSunday? Yes, you're right. I shouldn't bother putting up any new content on weekends.
    You western people with your sunday's off!!!

    I has school on sundays... It's my monday... Always when I want news to be posted so I have something to read during boring lessons, it's sunday.. :'( 

    As for the dell logo, WOW WHAT A BREAKTHROUGH, I MEAN, SERIOUSLY AMAZING STUFF MAN.... /sarcasm
  • -1 Hide
    Ragnar-Kon , December 12, 2010 6:18 PM
    The sad thing is... Dell probably spent thousands of dollars redoing a logo that I could (or anyone else) build with Illustrator in 5 minutes.
  • -1 Hide
    Lutfij , December 12, 2010 7:21 PM
    i wonder how much money the designer/fabricator for the new logo got? or was the CEO's brainchild idea that he accomplished over a night's lost sleep?
  • 0 Hide
    JOSHSKORN , December 12, 2010 7:38 PM
    I miss that Dell dude. Did he ever lay off the weed?
  • 2 Hide
    Stardude82 , December 12, 2010 7:53 PM
    Reminds me of Enron...
  • -1 Hide
    razor512 , December 12, 2010 8:04 PM
    seems like a stupid change. Most companies tend to hire expensive workers to design a logo or make a change and often, it is a stupid change that either no one likes or a change that people wont notice.

    I guess thats what happens when you have more money than you know what to do with
  • 1 Hide
    micr0be , December 12, 2010 8:24 PM
    here at dell we believe in the following business model:

    1-logo

    2-????

    3-profit
  • -1 Hide
    squanto , December 12, 2010 9:03 PM
    NightLightFIRE the man who made this! I mean COME ON! I can use paint to recreate this in seconds!


    You would be surprised. Gap changed their logo not too long ago and their sales dipped considerably. I took a design course in school and it was probably one of my hardest classes. (engineer)
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