With E3 2014 just around the corner, expect plenty of hearsay and exciting announcements. Microsoft has just revealed its E3 2014 plans. The company will have a conference on June 9 to discuss its future plans for the Xbox One. However, Microsoft has also planned a pre-conference event, as well as post-show events.
On June 8, individuals who head to the Microsoft store in Century City in Southern California will be placed into a raffle, of which 100 people will be selected to attend Microsoft's conference and post-show shenanigans. Just before Microsoft's conference on the 9th, Microsoft will also host a "Green Carpet" event at the Galen Center in Los Angeles. Microsoft will be interviewing developers and "celebrity fans" to raise hype for the actual conference itself.
During the conference on the 11th, Microsoft is throwing yet another shindig at its Century City store. Attendees of the event will get a chance to try Insomniac's new open world game Sunset Overdrive, as well as the opportunity to try the game's fictional energy drink called "Overdrive Delirium XL."
It seems like Microsoft is trying to rally as much hype around the brand and generate excitement about Sunset Overdrive, which garnered a decent amount of buzz when it was announced at last year's E3 conference. With the Xbox One moving fewer units than the PS4 (no doubt because of the mixed messaging of the console's release and Microsoft's flip-flopping Kinect policies), Microsoft must do everything it can to gain customer attention and faith in the brand.