Microsoft Has a New Tagline: "Be What's Next"
Do you want to be next?
Some companies use slogans or taglines as a way for the consumer to quickly get a message about what the company does, or what its attitude is. For a while, Apple's was "Think Different."
What about Microsoft? It's been revealed today that Microsoft will be adopting the tagline: "Be What's Next."
To us, it's a rather ambiguous tagline (but not so much as the Xbox 360's "Jump In"), though it does conjure some kind of forward-thinking attitude. Those of us who already know what a company such as Microsoft is all about likely won't be swayed one way or another through a tagline.
What do you make of it? Do you think this is a better one than the former "Life Without Walls" tagline?
Maybe someone in marketing realized that you can't have Windows without walls. (And Jane just quipped, "You can't easily plug in your computer without a wall either.")
(Source: Engadget.)
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so generic...
if I spent my time evaluating every company logo I came across I think I'd go insane.
Be whats next? Microsoft has done everything recently BUT that.
with microsoft its better to "Wait to be whats next" cause we know its gonna be buggy out the gate
not that other companies are much better.
With the advent and developement of 3DTV as well as the developement of LCD TVs and Touch Screen Surfaces, Microsoft had to move away from 'Life Without Walls' as walls (or at least what hangs on them) are likely to be the next interface.
'Be What's Next' does conjure images of continued developement but that is not always a good thing. Back around 2000 'Be What's Next' with thoughts of Windows ME? No thanks... I'll stick with 'Be What I Already Have'.
Overall though, when it comes to marketing. It is not so much the slogan or tagline that hooks people, but the prescence of adverts themselves and a new slogan or tagline gives a company a reason to saturate the market with new ads without the public feeling that the company is repeating themselves.
Next to what? Next to Kin?
Or they could have taken a page off of Gandhiji and had a slogan "Be the change"
It should be "Microsoft: The next one will be better - we promise!*"
(* This does not constitute an actual, legally binding, promise.)
If company slogans were honest, the slogan would be "Be a Test...er".
Same goes for iPhone4
Well, anything to blow jobs out of the water... wait, read that again?
How about ... be realistic?
I mean it's OS is losing market share to Mac and Linux and
Windows 7 mobile will get no traction in the face of iOS and Android, and as for Bing...
It don't make sense
NeXT was Steve Jobs company.
it's like saying "be like Steve Job".
This slogan would be great over a photo of a line of cattle at the slaughterhouse.
I thought that MS was afraid of what is next: Linux, cloud computing, open source, etc.
As an advertising copywriter let me just say that almost all taglines are rubbish.
I know because I've written some and it's usually only done because the ads in a campaign don't hang together well enough. So a unifying line is added.
Microsoft also has a track record for the most lame advertising from a major multinational consumer product company. It goes with the ghastly provincial tastelessness of Windows -- which just gets more lurid with each iteration.
Apple, who I despise equally for the cruel and unusual punishment which is iTunes and the general annoyingness of their users, at least have decent product styling and occasionally witty advertising.
Fixed - Be what's next from other companies.
Sounds.... nothing like them. I was hoping for something that kind of explains what they do a little. "Think Windows" or something along those lines. Most people don't even know what company made Windows.
... [Micro][soft] = small and fluffy...
Most people don't even know what company made Windows.
A large percentage think that Windows is a company.
Not a bad tagline. Short and to the point, if a bit general.
It's a cheesy tagline. Kind of embarrassing in my eyes. It seems a reflection of a narcissistic desire, and we have a surplus of narcissism in our society. I’m a MS fan *raises middle finger* however, you’re not all that special. EPIC FAIL
Why don't they just put it - You better watch out!
In a world without walls and fences - who needs Windows and Gates?!
what happened to "Where do you want to crash today ?"
"Buy Windows, otherwise the whole world will end up using a Mac"
OK, give me a hundred copies of Windows right now!
- Seymoure Cray (1925-1996) when he was told that Apple Inc. had recently bought a Cray supercomputer to help them design the next Mac.
"buy windows or spend hundreds more for; less programs, less functionality, more expensive customer support, and a amazing tendency to outright deny obvious product flaws."
PFFFFF!!! Be Whats Next!!!! Why, is what I am not good enough!!! Way to go on the Insult Microsoft, How about .. Life without BSOD!!! that would be a far better tag line!!!
PFFFFF!!! Be Whats Next!!!! Why, is what I am not good enough!!! Way to go on the Insult Microsoft, How about .. Life without BSOD!!! that would be a far better tag line!!!
How about, "Windows 7, because Apple is No1 in bugs this year"
http://www.tomshardware.com/news/b [...] 10930.html
Maybe it should be "Think for yourself!". Because with Apple, you're only allowed to think different as long as you think exactly like Jobs. With Windows you're free to make your own choices on hardware and software to a much greater degree.
Sound's somewhat derived from samsung mobile's slogan: Next is what?