It looks like MSI's Radeon R9-280X Gaming and its R9-270X Hawk might have been pictured.
A post on the VideoCardz.com website has shed some light on two new incoming graphics cards -- the MSI Radeon R9-280X Gaming, and possibly the R9-270X Hawk.Image Source: VideoCardz.com
The report indicates that what is known about the card is that it only has one CrossFire connector and has 2 GB of graphics memory. It is said that the card will have a Curacao XT GPU, and that it might sell for about $199. Beyond that information, little else is known about it, and even these specifications might not be correct. The yellow graphics card in the picture is thought to be the MSI R9-270X Hawk.
The other card that is pictured is likely the MSI Radeon R9-280X Gaming. Supposedly, this card is nearly identical to the 7970 GHz Edition, with the exception of the memory clock speeds, which are reportedly 500 MHz lower. The MSI card is said to feature the TwinFrozr IV cooler, which carries two 100 mm fans and Military Class 4 hardware.
None of the information above is certain though, so be sure to take it all with a grain of salt.