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Nvidia Drops Prices of GTX 770 & 780; 780 Ti Price Revealed

By - Source: Tom's Hardware US | B 149 comments

Nvidia has just slashed the MSRP of its GTX 780 graphics card by $150, as well as cut the 770's price and announced pricing for the upcoming 780 Ti.

As expected, in response to AMD launching its world-beating Radeon R9 290X, Nvidia has updated its prices. The GTX 780 will feature an MSRP of $499, and the GTX 770 will set you back $329. Nvidia has also announced pricing for its upcoming GTX 780 Ti, which will cost $699. The GTX 780 Ti will hit shelves beginning November 7, 2013.

GPU
Old MSRP
New MSRP
Nvidia GTX 780 Ti

$699
Nvidia GTX 780
$649
$499
Nvidia GTX 770
$399
$329

At this new price point the GTX 780 is $50 cheaper than the just-released Radeon R9-290X. Just yesterday it cost $100 more.

Furthermore, Nvidia has announced that the GTX 760/660 and above will be part of its "The Way It's Meant to Be Played Holiday Bundle with Shield" promotional package. If you buy a GTX 780Ti, 780, or 770, your package will contain a free copy of Batman: Arkham Origins; Splinter Cell: Blacklist; Assassin's Creed IV: Black Flag, as well as a $100 Shield discount coupon. Purchase a GTX 760 or GTX 660 and you'll find your hands filled with Splinter Cell: Blacklist; Assassin's Creed IV: Black Flag, and a $50 Shield discount coupon.

Nvidia today also released a big update to Shield with Android 4.3 Jelly Bean and updated software for game streaming and console mode.

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Top Comments
  • 52 Hide
    ilysaml , October 28, 2013 10:56 AM
    150$ off of a GPU, nVidia was raping us :S
  • 42 Hide
    Lachezar Tsochev , October 28, 2013 11:00 AM
    Never ever support a company that constantly rips its customers off whenever it gets the chance. It's just pathetic how quickly people forget. Shocking even!
  • 34 Hide
    JamesSneed , October 28, 2013 10:33 AM
    I have told quite a few people building for BF4 to wait for this scenario to play out. I hope those I advised waited until now to buy a new graphics card. Got to love competition. A GTX 780 for $499, isn't that just lovely.
Other Comments
  • 34 Hide
    JamesSneed , October 28, 2013 10:33 AM
    I have told quite a few people building for BF4 to wait for this scenario to play out. I hope those I advised waited until now to buy a new graphics card. Got to love competition. A GTX 780 for $499, isn't that just lovely.
  • 3 Hide
    JamesSneed , October 28, 2013 10:38 AM
    Removed. For some odd reason my post double posted.
  • 11 Hide
    jdwii , October 28, 2013 10:40 AM
    Nice love competition
  • 2 Hide
    Asuveroz , October 28, 2013 10:45 AM
    Nice!
  • 0 Hide
    Innocent_Bystander , October 28, 2013 10:45 AM
    That seals it for a 780 for me. at 1920x1200, I need no more to carry me through half of next gen... plus GSync! Can't wait for the monitors to show up.

    IB
  • 0 Hide
    supermag24 , October 28, 2013 10:45 AM
    Will this affect the prices of the partner cards? (i. e. asus, msi, gigabyte, galaxy) Also how long before places like newegg update their prices?
  • 1 Hide
    graft , October 28, 2013 10:56 AM
    This is the only 780 with the price cut so far http://www.newegg.com/Product/Product.aspx?Item=N82E16814130942

    I just wish AMD would hurry up and go out of business I'm tired of paying somewhat reasonable prices for Video cards I Want 800$ 750 ti's now!
  • 52 Hide
    ilysaml , October 28, 2013 10:56 AM
    150$ off of a GPU, nVidia was raping us :S
  • 2 Hide
    Sid Jeong , October 28, 2013 10:56 AM
    Quote:
    Will this affect the prices of the partner cards? (i. e. asus, msi, gigabyte, galaxy) Also how long before places like newegg update their prices?


    Some cards(evga gtx 770) in Newegg are already $329.
  • 8 Hide
    Lachezar Tsochev , October 28, 2013 10:59 AM
    This is what you get for being sheep-minded :) 
  • 42 Hide
    Lachezar Tsochev , October 28, 2013 11:00 AM
    Never ever support a company that constantly rips its customers off whenever it gets the chance. It's just pathetic how quickly people forget. Shocking even!
  • 3 Hide
    RazberyBandit , October 28, 2013 11:02 AM
    EVGA seems to be the first company to start slashing its prices in accordance with nVIDIA's announcement. There are seven EVGA GTX780 models in the $500 - $580 range on Newegg.
  • 23 Hide
    9a3iqa , October 28, 2013 11:04 AM
    Great news, but the price of the 780 Ti is still way too high. It will really have to be significantly more powerful than the R9 290X to justify $700 and I highly doubt that will be the case.
  • 5 Hide
    Sid Jeong , October 28, 2013 11:06 AM
    $499 gtx 780 sounds like really good catch, but if rumors are true r9 290 matches the performance and still $50 cheaper. I guess it's going to be Mantle vs. G-Sync & Phyx.
  • 16 Hide
    therogerwilco , October 28, 2013 11:06 AM
    I'm not convinced. I'm a "whoever has the best card wins" kind of gamer. ATM I'm running 570's OC'd in SLI. Was thinking of a 780 then saw the 290x. But now?
    Hmm, 500 for a 780? But for 50$ more I can get a card that has many better benchmarks than a Titan, and a Titan beats a 780.... Try again Nvidia, unless you lower your prices more or come out with something better, AMD is getting my money this round.
  • 18 Hide
    bustapr , October 28, 2013 11:07 AM
    jesus christ $150 off. that r9 290x must have scared the living hell out of them.
  • 5 Hide
    rwinches , October 28, 2013 11:08 AM
    So, nVidia thinks the performance of the Ti warrants $150 over the R9-290X.
    Hmmm.
  • 9 Hide
    PepitoTV , October 28, 2013 11:09 AM
    Just curious on what will become of the almighty Titan, the gap isn't too big between the 780 and the Titan so how the 780 Ti will fit?
  • 22 Hide
    bharatwd , October 28, 2013 11:10 AM
    THANK YOU AMD.......for bringing nvidia back to earth.....and for that i shall purchase 2 r9-290x............but please resolve ur driver issues amd
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