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Report: Nvidia GTX 880, 880 Ti to be Cheaper than 780 Ti

By - Source: Tom's Hardware US | B 41 comments

Not all rumours should be believed, and this is probably a prime example.

It's been a while since we saw any rumors regarding the upcoming graphics cards from Nvidia, but it seems that the rumor mill has been working hard. There is word out on the web that the new Nvidia GTX 880 and the GTX 880 Ti, the latter of which we can't even be sure will exist, will be cheaper than their GTX 780 and GTX 780 Ti predecessors.

The exact details regarding how much cheaper the cards will be remains unknown, as does the validity of this rumor, so don't get your hopes up yet. This rumor appears to stem from a forum post, so we have our doubts (it could simply be a teenager tired of not being able to afford high-end graphics cards trying to put pressure on Nvidia). We're not saying that we don't want to see it happen, we just don't think that it will. The most realistic thing to believe is that the cards will be cheaper to manufacture, but to expect this to translate to lower retail prices is a bit of a pipe dream.

Moving on, there is also a report going around that there will be a graphics card based on the GM204 GPU that will carry 8 GB of GDDR5 memory running over a 256-bit memory interface. This report stems from an import list from the website Zauba.com, where an entry is shown with the details of a test board. We're not sure whether to believe that we'll be seeing retail cards with 8 GB frame buffers as reference solutions, but rather just 4 GB. However, these are clearly labelled as test boards, so they are not representative of final products.

Despite everything, the new GPUs from Nvidia are expected to be baked on the 20 nm lithographic process, which combined with the new Maxwell architecture will make them quite efficient. Dreadful rumors aside, we do expect the new hardware to come out somewhere towards the end of 2014, early 2015. We might not immediately be looking at the high-end hardware, but we'll probably see at least one new Maxwell-based GPU coming around that time.

Follow Niels Broekhuijsen @NBroekhuijsen. Follow us @tomshardware, on Facebook and on Google+.

Add your comment Display 41 Comments.
  • 21 Hide
    dextermat , June 17, 2014 8:40 AM
    I wish they would bring the price down and stop bundling game we don't want with them
  • 6 Hide
    de5_Roy , June 17, 2014 8:46 AM
    don't expect gpus fabbed on early, immature 20nm node with yield issues (if history repeats itself) to be "cheaper". those will be anything but cheaper. especially nvidia's. nvidia positions gpus with 256bit bus near the top of the price range and forces people to buy crippled, 192bit versions at high price.
  • 10 Hide
    singlejm , June 17, 2014 8:48 AM

    Quote:
    I wish they would bring the price down and stop bundling game we don't want with them

    Amen to that! 500 should get you basically the best card out there, this 800 shit (aside from insane double GPU's) is totally out of control. Keep your 150 dollar bundles that after one month are worth MAYBE 75 bucks because the games are so heavily discounted and give me back the $500 top of the line GPU's.
  • 0 Hide
    boju , June 17, 2014 9:00 AM
    I hope there's no negative reasons for price reductions and hoping Nvidia believes they're doing something right and their labs are producing with less hassle this time.

  • 4 Hide
    leo2kp , June 17, 2014 9:09 AM
    Price gouging is exactly why I haven't upgraded yet. Unfortunately I'm one of those suckers that waits to buy the fastest instead of the smartest piece of hardware. So I will be upgrading to another NVidia card eventually.
  • 0 Hide
    rapman4488 , June 17, 2014 9:20 AM
    Quote:

    Quote:
    I wish they would bring the price down and stop bundling game we don't want with them

    Amen to that! 500 should get you basically the best card out there, this 800 shit (aside from insane double GPU's) is totally out of control. Keep your 150 dollar bundles that after one month are worth MAYBE 75 bucks because the games are so heavily discounted and give me back the $500 top of the line GPU's.

    You guys have to realize that NVIDIA isn't losing profits by adding the bundles. It's a marketing strategy that only costs the game developers. NVIDIA would be losing profits by lowering the price of their cards, not issuing the game bundles.
  • 1 Hide
    Damn_Rookie , June 17, 2014 10:24 AM
    8 GB VRAM on only a 256 bit bus? Unless they've sped up the VRAM substantially, surely that would be a rather foolish plan? nVidia aren't going to deliberately bottleneck an 8 GB gaming card with a bus that small, surely?

    Although a GM204 would suggest a mid range to upper mid range card, so a 256 bit bus isn't unreasonable; but that much VRAM on it?
  • 6 Hide
    MANOFKRYPTONAK , June 17, 2014 10:54 AM
    These prices are very ridiculous. $500 for a vanilla top of the line GPU is where the market should be, anything higher is just greed. And I feel sorry for those who pay ridiculously high prices, BUT if you have the money go ahead and get it. If no one paid those prices then Nvidia couldn't charge those prices. So we the consumer are doing it to ourselves, I hope this is true though... But I wont be surprised if its not...
  • 3 Hide
    dstarr3 , June 17, 2014 11:04 AM
    I picked up a GTX770 over Christmas and I still think that's just about the sweet spot for 1080p gaming. I can max out everything with performance room to spare, andI doubt I'll need to replace it until 4k is mainstream. So, unless you're gaming at resolutions above 1080p, you really don't need to spend much more than $300. Let alone $500 or $700.
  • 2 Hide
    Keyrock42 , June 17, 2014 11:19 AM
    Quote:
    8 GB VRAM on only a 256 bit bus? Unless they've sped up the VRAM substantially, surely that would be a rather foolish plan? nVidia aren't going to deliberately bottleneck an 8 GB gaming card with a bus that small, surely?

    Nvidia increased the size of the cache on Maxwell, eliminating the need for a wider bus.
  • 9 Hide
    doomtomb , June 17, 2014 1:26 PM
    I too believe cheaper cards would be a god send. $500 is still a hefty price for top of the line card. My now 2 year old GTX 670 is holding strong until competitively priced 800 series appear
  • -1 Hide
    RCguitarist , June 17, 2014 1:51 PM
    Quote:
    I picked up a GTX770 over Christmas and I still think that's just about the sweet spot for 1080p gaming. I can max out everything with performance room to spare, andI doubt I'll need to replace it until 4k is mainstream. So, unless you're gaming at resolutions above 1080p, you really don't need to spend much more than $300. Let alone $500 or $700.


    Agreed. If someone is playing games at 1080p on a single monitor, anything above a 770 is a complete waste of money. But you know the saying, a fool and his money....
  • 0 Hide
    soldier44 , June 17, 2014 1:59 PM
    2560 x 1600 with 2 GTX 780 Tis here and happy camper. Going 4K display when the prices come down to a more manageable $1200 or less. Not going below 30 inches either.
  • 5 Hide
    ultameca , June 17, 2014 3:02 PM
    I'm also waiting for cheaper high end cards, I think most people are and Nvidia knows this is the case. The card prices right now are ridiculous, no wonder I just read an article on this site stating that gpu sales are plummeting to 30-40% it's time for the price to go down.
  • 1 Hide
    Damn_Rookie , June 17, 2014 4:22 PM
    Quote:
    Quote:
    8 GB VRAM on only a 256 bit bus? Unless they've sped up the VRAM substantially, surely that would be a rather foolish plan? nVidia aren't going to deliberately bottleneck an 8 GB gaming card with a bus that small, surely?

    Nvidia increased the size of the cache on Maxwell, eliminating the need for a wider bus.

    Very good point, I forgot about that change they made with the new architecture. Thanks for that :) 
  • 1 Hide
    10tacle , June 17, 2014 6:38 PM
    It sounds like we are looking at Q1 2015 for the high-end 8-series if Nvidia continues the pattern of introducing low-to-high end cards over the course of a couple of months. I skipped the 7-series and bought a second 680 for 1440p gaming. The heat out the back is killing me in warm weather. Would LOVE to go back to one single powerful card to replace them but just can't justify getting a 780Ti with these high Maxwells a half year away.
  • 2 Hide
    somebodyspecial , June 17, 2014 7:59 PM
    I hope both sides charge whatever the market will bear - that is called capitalism in a FREE market. If you can't afford product X, get a better job. If they go cheap they make no money and that ends with a new gen every 3 years instead of every year or so. NV isn't making what they did in 2007 and hasn't since, so for the last ~7 years they've been giving you a break despite what you believe or they'd make MORE at some point in the last 7yrs correct?

    AMD, still trying to make money for a full year. See the point. Quit whining about pricing when nobody is making much cash. IF you think that price is too high on either side, I'd challenge you to PROVE they are ripping you off after looking at their 10yr summaries and recent balance sheets. YOU ARE WRONG.

    If you want pricing to come down some, you could also hope AMD makes more money so they can put out products that don't have as many problems which would cause NV to price lower. You price your product for a premium over your competition when the competition has issues (be it speed, drivers in phase 3, etc etc, same with Intel vs. AMD). Companies are in business to make money, NOT do you favors no matter what you think. Their job is to make money and neither side is doing very well compared to the last 10yrs. The pricing war has killed them both. If you took out the payments to Nvidia from Intel they wouldn't be making 1/2 what they were in 2007...LOL.

    You whiners need to read balance sheets and financial reports. Clueless. I sincerely hope companies IGNORE you whiners and charge whatever they can get, because they are both WEAKER today than before. We need them stronger, NOT weaker than they already are.
  • 1 Hide
    singlejm , June 18, 2014 3:52 AM
    You couldn't sound more like a stock holder if you tried. Companies maximize profits by being EFFICIENT with there money and allocations to R&D among other things. When your EFFICIENT you can make lots of money and still keep prices REASONABLE. Your balance sheets and financial reports don't tell that story sweetheart.
  • 0 Hide
    hixbot , June 18, 2014 5:26 AM
    Quote:
    I picked up a GTX770 over Christmas and I still think that's just about the sweet spot for 1080p gaming. I can max out everything with performance room to spare, andI doubt I'll need to replace it until 4k is mainstream. So, unless you're gaming at resolutions above 1080p, you really don't need to spend much more than $300. Let alone $500 or $700.


    I disagree with this as you seem to be ignoring 1080p at a 120hz refresh rate. If you're looking for rock solid 120fps at 1080p to be combined with low persistence strobing, you'll need more than a GTX770.

  • 1 Hide
    wtfxxxgp , June 18, 2014 6:10 AM
    Quote:
    I hope both sides charge whatever the market will bear - that is called capitalism in a FREE market. If you can't afford product X, get a better job. If they go cheap they make no money and that ends with a new gen every 3 years instead of every year or so. NV isn't making what they did in 2007 and hasn't since, so for the last ~7 years they've been giving you a break despite what you believe or they'd make MORE at some point in the last 7yrs correct?

    AMD, still trying to make money for a full year. See the point. Quit whining about pricing when nobody is making much cash. IF you think that price is too high on either side, I'd challenge you to PROVE they are ripping you off after looking at their 10yr summaries and recent balance sheets. YOU ARE WRONG.

    If you want pricing to come down some, you could also hope AMD makes more money so they can put out products that don't have as many problems which would cause NV to price lower. You price your product for a premium over your competition when the competition has issues (be it speed, drivers in phase 3, etc etc, same with Intel vs. AMD). Companies are in business to make money, NOT do you favors no matter what you think. Their job is to make money and neither side is doing very well compared to the last 10yrs. The pricing war has killed them both. If you took out the payments to Nvidia from Intel they wouldn't be making 1/2 what they were in 2007...LOL.

    You whiners need to read balance sheets and financial reports. Clueless. I sincerely hope companies IGNORE you whiners and charge whatever they can get, because they are both WEAKER today than before. We need them stronger, NOT weaker than they already are.


    I agree with the sentiment, I take exception to the delivery though... You didn't have to be so rude. On the plus side, I agree that we need those company's to be financially strong. However, if you continually bring out re-hashed and re-named cards and you have an unnecessarily number of cards, then it means you also have to make sure that every one of those cards is profitable in their own right. I personally feel that less is more - and is actually better for everyone. Why should they have such a wide array of cards, really? Manufacturing costs...so save yourself some costs and manufacture fewer products at a better price...more people would be able to afford it and leave these 4-digit monster cards as collector's editions or something to that effect. Those are for your bragging rights. They will almost NEVER be accessible to the everyday Joe.
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